Poor Sale 2022
I been selling in Amazon for over 12 years and the sale has always been good. I don’t understand why the sale it completely death in 2022, even during the festive season and I am selling it over 50% cheaper.
I just wanted to check if anyone else experiencing same thing or it just me.
Cheers
0 replies
Seller_qqCKaiyZvp4Rc
This is just the way things are at the moment, everyone is counting the pennies and analysing what they are spending
they are giving a second thought to purchases “do I really need this?” Is probably a question a lot of people are asking themselves at the moment
I expect this trend to continue until energy prices come down and interest rates drop… if ever
Seller_B4VbHpnDLDLAU
I think this is as other say people say customers asking themselves do I really needs this.
I also think it depends on industry as we have had one of our best Nov on record.
Seller_uxLkGoHFWFviX
My sales are down substantially - the reason is the Parcelforce/Royal Mail strikes, my products are all Next Day delivery and this still shows as the case in my Manage Orders, this is not what is showing on UK Marketplace because Amazon is “padding” delivery dates to the Public to avoid complaints
I understand this is across the board and cannot be changed
Seller_2Ha5RWfyf5NUS
Don’t forget, EVERYONE is allowed to sell in Toys & Games now. Prior to 2021 you had to fulfil Amazons criteria of selling at least 25 items between two dates. This did take out a lot of the competition.
For us, we appear to be no longer getting the buy box, or even on the front page due to ONE negative that has now been removed - it was factually incorrect as Royal Mail had tried to deliver the parcel. It is still impacting our account though, and sales are dire.
Seller_fH6n3fUzp6wk7
I had the same problem. I went into my advertising and culled any keywords that didn’t make a good profit. Those poorly performing keywords (they may have worked last month, but not today) I converted to negative keywords. Then I waited for two days. Remember, every time you change ads or prices it upsets the system and you don’t get many sales so make your choices and then leave it alone. I’m down 30% on last year still, but I’ll take it.(don’t forget to make voucher deals. Customers love them.)
Seller_MKi6wqe68YZuu
If your Amazon sales are suffering, look for other outlets.
If you’re going through a dip, it’s time to get more stock in.
If you’re going through a biiig dip, it’s time to hustle and find new lines.
Seller_OCPQ5x3o5snzU
I think Amazon has become something of a battlefield more this year than ever, the dirty tactics brigade have been out in full force. Seller support are in name only unfortunately.
I’ve had more problems with other sellers trying to play dirty than real customer problems.
Seller_KL2DNJGuNpMzr
TBH I think you have to look further afield at the major retailers online. The majority are offering obscene deals that cannot be ignored.
A well know site whos branding is “4 Capital letters” is currently offering upto 60% off with an additional 20% off all Sale items at checkout.
Quite Simply, its Madness & cannot be matched
Seller_rLNyRNI1jSpqi
It isn’t just you.
Seller support is much worse than it used to be. You can’t reason with a robot.
Product pages get altered, so that the title is in a foreign language and doesn’t come up if you search for it in English. Or they get labelled ‘Hazmat’ when it isn’t, because a hijacker has changed the listing to some other product, and you (rather than the hijacker) have to prove it isn’t Hazmat. A page you created gets changed for the worse, so you ask for SS to update it, but they won’t because it ‘appears to be controlled by the brand owner’ (yet you know the brand owner doesn’t sell on Amazon, and the other seller is no more the ‘brand owner’ than you are).
It seems that Amazon’s currently policies are anti ‘long tail’ products, and heavily towards mega-sellers (despite the token ‘small business’ badge which appears on listings). I remember when you could keep a quantity of 1 of any item in stock at FBA for some time without penalty fees, so it was possible to offer a wider range of more quirky items. Due to the IPI requirements and ‘sell through rates’ these days, it seems heavily weighted towards the most popular, top-performing products and ditch the rest. Such a narrow focus seems to boost the multitude of identical generic products which only differ by their brand name. I’m not totally convinced the customer is going to be satisfied with that in the longer term. (This may be cynical, but the logical and dystopian end point of such a lack of choice would be just one, mega-popular product available in each category).
Some of us have been shipping cartons of products to Amazon, to obtain stock at lower prices than buying smaller quantities. However they don’t sell quickly enough to get a good ‘sell through rate’. So I have struggled to reach the required IPI score for some time now. Having ordered plenty of Christmas items and other stock, I’ve had to withdraw a lot of it and pay for storage elsewhere. I could do my own shipping but you’re much less likely to get the buy box without FBA.
There is a poll from time to time, ‘Amazon genuinely cares about the success of my business’ and of course the answer is ‘definitely not’. (And why should they, but in that case why pretend?)
