I want more feedback
Hi guys i have a question and i want to get your opinion about the posting,
what do i need to do additionally to increase sales because amazon advertisement is too expensive and i am losing money. I don't want to keep spending money on advertising. Because I don't want to do any more damage. I also advertise on social media, but my sales are not going the way I want. I am open to suggestions
Here is ASIN: B0BDGCHGQF
10 replies
Seller_dn7C3zOSYPPIw
Recessions are not a good time for expensive “wants.”
A $50 dust-buster is an expensive “want.”
Seller_pBEwo8CxxHc63
Your main image is non-compliant, your title is keyword spammed, Your bullet points are also keyword spammed, and contain terms the USA market does not understand (2.4Kpa??), Very expensive, and your in a very crowded market.
Seller_Ri0SgMO3rxlYn
I see 2 issues here:
First, as other sellers already pointed out, the spamming on the title. I consider myself a high volume online shopper, as having a special needs kid, most of my shopping has to be online if I want to take my time to check what I’m buying. For me, a spammed title, where I’m explained what should I do with the product (“great for outdoors, date nights, stranded husbands and searching for nirvana”) screams useless cheap - talking about quality, not price - item that needs to over-explain itself to justify their existence.
Second, an item without reviews is, usually, a new item with super slow sales, as I know for a fact that no reviews = no visibility (as I also know that many K’s reviews on new, standard items, are paid for). FBA, sadly, it’s now synonym of overseas seller, meaning no quality control as most of the times, the seller never puts a hand over the items, just drop ships them to the warehouse.
That being said, a new item, FBA, that already has 2 “used like new” options, means returns. Multiple returns on a low selling item means low quality. For $50, I’ll definitely won’t risk it.
Again, this is my POV. Not saying everyone thinks like me, but I’m giving you a free market research’s input.
Seller_tfRdXUyKvelBg
I think your primary issue is Reviews.
You could improve images a little, and also work within the Amazon guidelines on Keywords to improve your positioning.
But I would focus on getting reviews. Have you tried Vine? It’s expensive but you can get up to 30 good reviews.
Seller_Bt9DJVmk0AXTG
i can’t help you much with the listing, but frankly i would never purchase a vacuum that doesn’t have a handle. i don’t want to have to full-hand grip something as big as a water bottle while cleaning. i am certain a lot of people feel similarly. i know people with dexterity and mobility issues for whom this wouldn’t even be an option.
it’s too late to go back to the design stage at this point, i’m sure. but keep ergonomics and ease of use in mind for future reference…
as for the listing itself: other people have already mentioned the bad pictures and the keyword spam in the listing. so I’ll add… do yo have access to Amazon VINE? https://sellercentral.amazon.com/vine
you could sign up for the program and send up to 30 units to trusted reviewers and get some eyes and hands and reviews on your ASIN.
granted, this does cost you up-front… but if you want to sell cheap stuff at high prices from an unknown brand during a recession, you’re going to have to spend some money to make some money.
