Free webinars on tips and best practices for Sponsored Ads
Our free weekly webinars give you the tools and insights to help grow your business on Amazon. Register using the links below. You can also access our recorded webinar library and January webinar calendar online.
Building brand awareness with Amazon Ads
(January 28, 2022 | 10:30 a.m. GMT)
(Level: Beginner)
In this free webinar, learn how to use our self-service solutions to build awareness for your brand and create new opportunities for shoppers to discover your products. Appropriate for sellers enrolled in Amazon Brand Registry.
Get started with Sponsored Ads
(January 31, 2022 | 2:00 p.m. GMT)
(Level: Entry level)
In this introduction to Amazon Advertising, we will cover how Sponsored Ads can help Amazon customers discover and purchase your products.
Strong foundation, strong ads: Get ready for advertising
(February 3, 2022 | 2:00 p.m. GMT)
(Level: All levels)
Learn how to prepare for advertising or help enhance your current performance with this free webinar. We will cover advertising eligibility, key retail matters to consider when creating Sponsored Ads campaigns (like how to craft engaging detail pages), and tips for choosing the right products to promote.
Introduction to bids and budgets
(February 1, 2022 | 10:30 a.m. GMT)
(Level: Beginner)
In this free webinar, we will explore how bids and budgets affect your campaigns, and how to create a strategy that works for you.
Introduction to campaign targeting methods
(February 3, 2022 | 10:30 a.m. GMT)
(Level: Beginner)
In this free webinar, we will explore different targeting methods such as automatic, keyword, and product and show you how and when to use them to help maximise campaign performance.
Know your campaign tools: Spotlight on Sponsored Products reporting
(February 7, 2022 | 2:00 p.m. GMT)
(Level: Advanced)
Evaluating your campaign performance is a crucial part of advertising on Amazon. In this free webinar, we will cover the reports available for your Sponsored Products campaigns and show you how to read them thus providing in-depth explanations. This way, you can evaluate and optimise your performance without guesswork.
Know your campaign tools: Spotlight on Sponsored Brands reporting
(February 10, 2022 | 10:30 a.m. GMT)
(Level: Advanced)
In this free webinar, we’ll take an in-depth look at the reports available for your campaigns and show you how to read them. We will also provide tips on how to A/B test creatives and optimise based on your metrics. This is appropriate for sellers enrolled in Amazon Brand Registry.
