user profile
Sign in
Sort by
Latest activityRecently createdMost viewedMost voted
Filters
Date/timeAll TimePast dayPast weekPast monthPast 3 monthsPast yearDate range
Quick filters
Discussions
Categories
Tags

Browse discussions

pinPinned by community manager
user profile
Mastering Bullet Points: A Guide for Amazon Sellers
by Seller_gAhPNiLrkfTcr
Amazon replied

Hello Sellers,

Bullet points are a powerful tool for capturing buyers' attention and conveying key product information in a clear, concise manner. As buyers tend to skim through product details rather than read lengthy paragraphs, well-crafted bullet points can significantly enhance their shopping experience. Let's explore some best practices to help you create effective bullet points that truly resonate with your customers.

Highlight the top five features that you want customers to consider. For example:

  1. Dimensions
  2. Age appropriateness
  3. Country of origin
  4. Warranty information
  5. Material composition

Best Practices for Bullet Point Formatting:

  • Start bullets with capitals for clarity
  • Write in concise fragments with no end punctuation
  • Use numerals instead of spelling numbers
  • Separate phrases within bullets with semicolons
  • Spell out measurements like centimetres and quarts
  • Avoid hyphens, symbols, periods, exclamation points

Content Guidelines:

  • Be specific and precise when describing product features and attributes, avoiding vague statements.
  • Focus solely on product information; do not include company-specific details or promotional content.
  • Refrain from mentioning pricing, shipping, or company information, as per Amazon's policy.

Help Pages:

Bullet points

UPVOTE👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with any questions you may have about this topic.

16 votes
1 vote
480 views
29 replies
Latest activity 
user profile
HELP!!! HELP!!!!!!!! Lost buy box!
by Seller_RyOPYJEt6IgE8

HI @Spencer_Amazon, I recently registered this account and used Fulfillment by Amazon (FBA) to stock multiple ASINs, including B0CRYC666D and B0CS322JZB. Despite these listings being active, I have noticed that none of my products have a Buy Box available.

This lack of Buy Box visibility is significantly affecting my sales, and I am concerned that it might be related to the status of my new account or some other underlying issue. It is possible that there could be account verification delays, restrictions associated with new accounts, or other factors impacting Buy Box eligibility.

I would greatly appreciate your support in investigating this matter and advising on any necessary steps to resolve the Buy Box availability issue across my entire account.

Please fix this ASAP.

thanks

0 votes
0 votes
7 views
3 replies
Latest activity 
user profile
NEW FBA SELLER BUY BOX ISSUE
by Seller_5woR6ViZF0bgC

I AM A NEW FBA SELLER , IN THE START I KEPT A LOW PRICE AND WANTED TO CHECK FBA COST AT DIFFERENT PRICES. WHEN I GOT ACTIVE MY LISTING HAD A VERY LOW PRICE. NOW I CANT FIND BUYBOX ON MY LISTING. ANYONE CAN HELP?

I CREATED CASE WITH AMZ , THEY ARE STILL FIGURING IT OUT. IT HAS BEEN MORE THAN A WEEK.

0 votes
3 votes
503 views
7 replies
Latest activity 
user profile
Lost Buy Box (Featured Offer) MEGATHREAD
by Seller_QIMWRIIsqJQai
Amazon replied

I'm getting nowhere with Seller Support (Live Chat & Phone), made a ticket asking for escalation, E-Mailed CEO's office and got a pretty rude reply, I'm at a total loss as to what to do. I have lost the buy box for ALL of my key products and best sellers, I am the brand owner, I am the only offer.

I am stunned at how little support there is from Amazon, I knew it was bad but I had no idea it was THIS BAD. Absolutely no transparency what-so-ever, nothing on performance notifications, account health is perfect, no violations, I am enrolled on the new Account Health Assurance scheme (which gave me peace of mind for all of 3 days).

With the CEO's office giving me the cold shoulder, seller support sending me links to 'Seller University', spending in excess of 10 hours trying almost everything on my account blindly, I'm at a complete loss sitting here with next to no sales. So my last resort is this... a mega thread... I'm hoping with enough people complaining about the issue, Amazon MAY acknowledge this problem as a bug/glitch before I have to file for bankruptcy (no exaggeration) and when they do, I also expect no apology or compensation.

57 votes
0 votes
3.7K views
660 replies
Latest activity 
user profile

Hello,

I really need your urgent help/advice guys.

First of all, I'm not a new seller. I've been selling since April, I've achieved month on month steady growth on the UK marketplace. I currently have over 40+ active SKUs.

However, overnight, without any warning or notification, since 1 July, I have had a significant issue with my Amazon account: I have lost the BuyBox/Featured Offer for ALL of my listings.

As a result, in the last few days my daily sales have dropped from around £3000 to almost zero. In addition, my "Featured Offer %" has dropped to 0%. Btw, my account health is currently 344.

I opened several tickets without success, but chatted with Amazon Support who confirmed: "As of the moment your ACCOUNT is not eligible for BuyBox".

Despite opening multiple cases, I have yet to receive any feedback or resolution regarding this matter. The cases indicated that my store's performance is satisfactory, and I have thoroughly reviewed my store multiple times to ensure compliance with all guidelines. Additionally, I would like to mention that all of my products are fulfilled by Amazon (FBA) and meet the necessary requirements for obtaining the buybox.

However, as to the reason why this happened and what I needed to do to get it resolved, I was told nothing but to wait. The problem is that I am losing money every day by not being able to sell anything, but I have to cover the costs of my business and order new products.

I cannot name here all my ASIN, because this issue affects ALL of my SKUs (40+ listings), These are a few of the asin I've had problems with:

B0CXXXRJ8X

B0CKTFNCB3

B0D5W8S8JC

B0CN33R92X

B0CWTH52XV

and given that it appears to be an Amazon-side problem. Therefore I am requesting your urgent assistance.

I have already emailed the Managing Director about this, but have not yet received a reply.

Can I somehow reach the team responsible to check my account and restore the Featured Offers in my account as soon as possible?

Thank you for your prompt attention to this urgent matter.

@Seller_XUNeUuvrQDpgP

@Seller_hnDMgUKxMh1V4

@Seller_mIRnuhdx7l5sN

@Seller_TSXM2A5nxWSuH

Thank you!

Regards

0 votes
0 votes
32 views
4 replies
Latest activity 
user profile

Hello @Seller_Huz6FT08OxHAR@Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH

I hope you have all been well

I would be very grateful if one of you could please help me to remove a very unfair & untruthful negative feedback which I have received today which on top of the entire feedback comment is a product review which makes it even worse :

It's for order 202-9748036-3668309 and its feedback reads:

''Poor quality cheap burned dvd did not work don't waste your money buy real genuine''

1) This is extremely unfair as it was a genuine mistake (human error) in that the wrong dvd was sent by mistake (I erroneously sent him a homemade dvd of a trip with my niece) & I explained it to the customer a month ago when he messaged me about it and also refunded him in full back then & striaght away...

2) It is also untruthful & malicious: when the customer says it doesn't work this is not true as when he contacted me last month about it he did not mention such at all, hence he made it up afterwards to make the situation sound worse than what it is...

3) The entire feedback is a product review which according to Amazon's own guidelines is not acceptable as feedback...

Needless to say I already tried removing it using the ''Request removal'' option on the feedback manager but without luck (which doesn't usually work when I try it) ... Seller support ID for the case is 10033569732

I would really appreciate it if this very unfair feedback could please be removed from my account before it leads to a Product Authenticity Customer Complaint…

I would really appreciate your help with this issue…

Hope this is ok…

Yours sincerely;

Ripley

0 votes
0 votes
9 views
0 replies
Latest activity 
user profile
Missing BSR
by Seller_D1Yfh7BUiOVgn

Our listing has lost its BSR although the browse node is still reflected on the PDP. Our case ID: 10035746672

Tagging the mods for assistance as well: @Seller_l3eCP9f1PtJXC @Seller_q5VULSdzfEHW0 @Seller_YeWcEeTwlVO93 @Seller_GEZPMc4CeQfh6 @Seller_hme3Wbydd1ihr @Seller_l7Jtck9jxnEA0

0 votes
0 votes
2 views
0 replies
Latest activity 
user profile
My products price does not show on the main page?
by Seller_tuiN0ns5OF1f2

OK, I'm knew to Amazon, I've finally got my products live however they do not show the price on the main page? you have to click on "buying options" for the price to show?! What am I doing wrong? Or is there another hoop I have to jump through? (I'm set up as fulfilling order myself). Any help would be much appreciated. TIA

0 votes
0 votes
21 views
4 replies
Latest activity 
user profile
book pricing.
by Seller_N0kQDKMgwda6y

Can ANYONE make any sense of Amazons pricing policy ? I have had books deactivated for overpricing when it was rare, mine was the only one on Amazon and those few on ABE were £10 more. I was asked to provide a 'reference price' which was presumably the new price in about 1980 !

Now I have had another removed so I looked up the others for sale. Mine was £38. Ther are two at £30, which was not the case when I first listed as I am always the cheapest like for like. But there are three at £80, and the one new copy ( surely their 'reference price' ) is over £200 !

I cant make any sense of it at all. Book prices on Amazon are totally random. I have seen prices ranging from 10 to 200 for the same book and Amazon is mostly happy with it. But when one of the bucket shops puts up a valuable book for a ridiculous price i am suddenly expected to match it. I would rather take it down the charity shop. ( mind you, thats where the bucket shops get some of their books )

Is it just me or does this happen to others ?

7 votes
0 votes
457 views
22 replies
Latest activity 
user profile

Hi Admins,

Going to need some assistance please, a competitor has registered the trademark 'Ultra Rare Cards'

This is a descriptive definition in the Trading Card industry, and not the name of any known company. He doesn't even have a website or product etc.

So if our title is for example CARD NAME <Rarity> TRADING CARD (SET NAME) and the card is infact of Ultra Rare classification (the official industry term) we will have Ultra Rare in the title as its important to differentiate it from a Common, Uncommon or other rarity level trading card.

He has had some of our listings removed and this of course is way outside of the scope of "seller support" to actually help.

Complaint ID: 10001486692

This has not just been done to us either, I'm already aware of 3 businesses who sell in the same niche on Amazon having had all of their equivalent listings removed - one competitor having successfully got their listings back online already.

@Seller_iTgjdgiRqiPsn@Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH can someone intervene asap please - for someone who actually reads and looks this should be quite a quick one.

Thanks,

Luke

9 votes
0 votes
1.2K views
61 replies
Latest activity 
user profile
Global Review Share Abuse - Reporting Does Not Work
by Seller_UCbhcRDxogV1g

A seller is abusing global review sharing, and I am unable to report this issue to Amazon effectively.

The shared reviews are for a completely different product that was removed from the original marketplace, United States, for deceiving customers!

Despite multiple reports, it is obvious that a bot is instantly responding with:

"Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported ASIN for the violation type selected."

So, if you use fake reviews, violate variations, etc., and your listing gets removed, don't worry, YOU CAN SHARE THOSE REVIEWS IN DIFFERENT COUNTRIES SUCH AS THE UK(!)

Is that it? How can you allow this?

0 votes
0 votes
6 views
0 replies
Latest activity 
View more discussions