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Mastering Bullet Points: A Guide for Amazon Sellers
by Seller_gAhPNiLrkfTcr
Amazon replied

Hello Sellers,

Bullet points are a powerful tool for capturing buyers' attention and conveying key product information in a clear, concise manner. As buyers tend to skim through product details rather than read lengthy paragraphs, well-crafted bullet points can significantly enhance their shopping experience. Let's explore some best practices to help you create effective bullet points that truly resonate with your customers.

Highlight the top five features that you want customers to consider. For example:

  1. Dimensions
  2. Age appropriateness
  3. Country of origin
  4. Warranty information
  5. Material composition

Best Practices for Bullet Point Formatting:

  • Start bullets with capitals for clarity
  • Write in concise fragments with no end punctuation
  • Use numerals instead of spelling numbers
  • Separate phrases within bullets with semicolons
  • Spell out measurements like centimetres and quarts
  • Avoid hyphens, symbols, periods, exclamation points

Content Guidelines:

  • Be specific and precise when describing product features and attributes, avoiding vague statements.
  • Focus solely on product information; do not include company-specific details or promotional content.
  • Refrain from mentioning pricing, shipping, or company information, as per Amazon's policy.

Help Pages:

Bullet points

UPVOTE👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with any questions you may have about this topic.

19 votes
1 vote
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29 replies
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variation listing in UK but not in the EU
by Seller_RLXCX068q9bgP

Would anyone have a solution?

I have a product in the UK with 3 variations, yet the same products in the EU are all stand alone listings.

What I would like is for the EU listings to be varaiations as well, is there any risk to sales in the EU if I just create a variation listing from the three asin's?

0 votes
0 votes
4 views
1 reply
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Why are Amazon allowing this?
by Seller_Fg2fqaWOnEtha

Personally I think it's misleading because it doesn't always show the cost of delivery and it calculates the percentage of savings based on the cost of the product without the delivery.

BTW where have all the mods gone?

0 votes
0 votes
108 views
11 replies
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Why we are unable to create parent listings for specific ASINs

It Shows a price error while we create a parent listing. Error is Following

ERROR- "Rest assured that we are working to resolve the problem as soon as possible. Please try again at a later time.2024-10-03T12:45:54.298Z WRRNM312G1Q6T22R9DYM

-'skip_offer' is required but not supplied".

0 votes
0 votes
3 views
0 replies
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Is premium a+ over now?
by Seller_uC8QzzC23eHf8
Amazon replied

Hello.

We currently have separate accounts in the US and Australia, and recently added an account for Europe.

In the US and Australia, Premium A+ was applied quickly, but in Europe, it has not been applied for almost a month, so I am wondering if there is any problem.

Also, there used to be a guide on the criteria for applying Premium A+ at the top of the A+ page, but I recently confirmed that the information has been deleted, so I am wondering if support for this part has ended.

We have currently added brand stories to all ASIs, and added EBC to 20 ASIs.

case id 10104757962

0 votes
0 votes
14 views
2 replies
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FBA to FBM - Copy listing and create new SKU
by Seller_CEskMyzrRYXhR

We are trying to create a copy of a current FBA listed product, and have the new listing be FBM with a new SKU. Copy bit works, click the FBM, all good, cant find how to change the SKU, any help much appreciated

0 votes
0 votes
9 views
1 reply
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-'skip_offer' is required but not supplied.
by Seller_CL6UbO7N6OVQ2

-'skip_offer' is required but not supplied.

Does anyone know what this error is and how to over come it?

2 votes
0 votes
151 views
20 replies
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Account Not Eligible for Expansion?
by Seller_r8nezejGyLxzk

Hi there,

I am tearing my hair out. I have 100s of products listed in the UK which is my original marketplace. I am allowed to list products in Netherlands but if I go to "Enable Multi-Marketplace selling" I get an error:

Your account is not eligible for expansion at this time. Please contact Seller Support for details.

These terms will govern your use of the Amazon Services on applicable Amazon Sites other than "Amazon.com.

Amazon.de

Amazon.fr

Amazon.it

Amazon.es

Amazon.se

Amazon.pl

Amazon.com.be

As I am already selling in the Netherlands space, I cannot understand the problem. Has anyone ever had this before and if so how on Earth do I resolve it. I have asked the question a dozen different ways in open cases but I get answers from Amazon Account Support that have absolutely no bearing on the issue, almost as if they are not understanding what I'm asking.

Any help would be greatly appreciated.

0 votes
0 votes
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0 replies
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Listings made inactive
by Seller_HMxMRdomHkjHi
Amazon replied

I am still able to access the previous listing format, which I am still using. When checking for inactive listings I have found 23 of my listings have been made inactive today for no apparent reason. I still have all the books and patterns and there is nothing in account health to give any indication of why this has happened. Can anyone shed any light on what might be responsible for this. I did get an email from Amazon earlier on in the week suggesting that some of my products would be suitable for fulfilment by Amazon so I don't know if this is linked. I have absolutely no intention of sending any stock to Amazon

0 votes
0 votes
18 views
5 replies
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Who decides listing image changes?
by Seller_9fA2L82vl2c6V

I noticed today an official Sony product (PlayStation 5) is now displaying a generic controller as the main image (ASIN: B08H95Y452).

How does this happen? Especially for such a big brand.

I have attempted to get images changed for older video game products which are using awful old photos and they never get changed. I take high quality, white background images but Amazon still keeps up badly cropped, sometimes portrait, terrible images and never change them. Then somebody has come along and been able to change a PS5 image to a generic controller?

Very confused.

1 vote
0 votes
94 views
6 replies
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All images on our product listing had been changed
by Seller_fHRDOxn573Leb

I created my product listing and shipped the items to the Amazon Fulfillment Center. While the listing and images were initially correct, I noticed today that the product images have now changed to those of a completely different product. I am also unable to update or change the images myself. This is my first product on Amazon, and I have just started selling. The issue is causing a significant delay, and I am at risk of incurring losses with each day that the incorrect images remain on my listing. Also when i try updating the image from edit listing section it gives this error: 'The MAIN image that you have submitted shows a product that is different to the product represented by the ASIN's existing MAIN image. To resolve this problem, remove or update your contribution's MAIN image so that it shows the correct product or update your contribution's identifying information (e.g. UPC, ASIN) so that it corresponds with the product shown in your MAIN image.' I have also tried to upload images through upload images option from the catalogue section. It has been 2 days since i made the case with Amazon but still haven't received any response. My case ID is : 10374913102

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