Hello,

I sell ASINs of brands that are getting "highjacked" by sellers who are able to register the trademarks as their own brand.

The sellers then file IP complaints against all the sellers who are sourcing the genuine product from the manufacturers (including us).

I have already been victim of this scheme with 3 brands.

Such sellers manage to register the trademark in Brand Registry because they were able to register the brand with the IPO. It is incredible that the IPO does not check or did not realize that the brand belongs to a major Japanese company (with English language web presence).

The fraudulent IPO registration shows a PO box as address, fake looking names and a freemail email address.

The IP complaints in Amazon are coming from an obviously suspicious email address (a series of digits @ 163.com), instead of an official corporate email of the brand.

The trademark is actually owned by a large Japanese company headquartered in Japan (they have not registered their brand with UK IPO).

Their products are high quality, made in Japan, and are food-grade tested products. We buy the products directly from the manufacturer. The products shown on their official website match the information on the Amazon listing, including EAN and serial number.

This seller is now using the ASINs to sell low-quality counterfeit replicas and clients have already spotted the issue, with repeat buyer clients writing comments such as "Not as sturdy as the authentic product", or "flabby containers." There is a customer review titled "Can’t believe this is the same product" which includes comparative photos that show that the counterfeit version lacks the serial number on the lid.

Counterfeits are also lacking the original BPA-free, food-grade certifications, which raises potential health concerns.

The same seller has been observed selling other counterfeit items on their store, including a popular fake "gold" bracelet for 20AUD, which is a copy of the "LOVE" bracelet from a famous luxury French jewelry brand.

We have tried to alert Amazon, but they are taking no action. This loophole undermines genuine sellers and jeopardizes customer trust and safety.

Does anyone know what can be done in such a case?

We are being attacked by fake reviews and its damaging our brand and sales. Is there a way to request the fake reviews are deleted? We've tried reporting abuse and the fake reviews are still there.

ASIN in question is B0BVBTNRJT

We have two clearly fake reviews. Amazon please address this problem. Its worse than it has ever been.

We have been experiencing an error message on the backside of our listings

*Error Message

Restricted edit permissions

As you are not the brand owner for this product, you can only create an offer for this ASIN. You are not authorised to make or request an update for any other attribute for this product. If you are the brand owner, please make sure that you’re registered in Brand Registry and this ASIN is registered to your brand.

We are brand registered as the brand owner, the EANs are GS1 registered to us. We have sent screenshots from brand registry showing the trademark information, etc

The case has been open 11 days, they "have requested our internal teams for the updates"

We need to be able to control OUR listings so they can be updated with the correct product information. Any suggestions on how to move case ID 10406770832 to a positive resolution?

Thank you so much!!

We want to change the brand name and trademark on our listings as the products have undergone a brand-refresh to meet wholesale requirements outside of amazon.

How do we do this without starting new listings and loosing years worth of positive reviews?

Hi, can anyone help to get a template of contact between brand name and manufacturer to use for brand registry? My contact has been refused as Amazon said it has missing some contents. Please help. Thank you.