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Hello Sellers and Brand Registry users!

I want to share with you some helpful self-service paths for dealing with brand ownership issues within the Brand Registry. These paths can be particularly useful in scenarios where:

1. The previous Brand Registry admin has left your company, or

2. Your brand was recently purchased from another brand owner.

Amazon understands that these situations can arise, and they offer two distinct paths to assist you, depending on your current status as a brand owner.

Today, I will share with you Path 2:

If your brand is not yet enrolled in the Brand Registry, you'll need to create a Brand Registry user account and attempt to enroll your new brand. During the enrollment process, if you encounter a situation where the trademark number you provide has already been registered by someone else, you will be presented with an option to appeal the existing registration as per screenshot below:

By following this self-service path, you can efficiently navigate brand ownership issues and ensure that your brand is properly represented and protected within the Brand Registry.

Feel free to share your experiences or ask any questions you may have in the comments below.

Happy selling!

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Case ID 9978917372

When I click on the link of the case ID, it shows the error "This is not a valid case for "XXXXXXXXXX". And also shows “Please click here to see your list of active cases" and showing the case as "Pending Review". And therefore cannot create a new case. Please resolve or close the case as I have been waiting for many days to start with Amazon

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Brand Registry Glitch
by Seller_9tER4Nqvpa7Ih
Amazon replied

Hello Amazon,

I submitted a brand registry application on 16th June 2024 . As of today, the status changed to "Answered" in my case log, but still shows as "Pending" in my list of "Applications". I cannot request support from brand registry because I have no registered brands. It appears to be stuck in a glitch. Can I receive support on what the next steps are? Thank you in advance

ID 9890466162

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changing from Generic to Brand Registry
by Seller_j27LWMjJoqueo

Hi,

if I have a Generic product listed and have reviews and have climbed up to the front page, but then trademark my product and get the Brand Registry from Amazon, do that affect my listing, reviews, page number in any way?

thanks

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Questions about brand registration
by Seller_IEG3KivZjVr6F

1. We are a UK company which sells through resellers. A German reseller wants to sell our product on Amazon in Germany. Who should add the product to Amazon - us or the reseller?

2. The brand registration process asks for Amazon ISINs. Does this mean that the product must be added to Amazon before the brand can be registered?

3. We have a UK and EU trademark for the product name. Which should we register in this specific case? If both, does this need to be two separate applications?

4. We also have a trademark for our trading name. This logo also appears on the product with the trademarked product name. Should we register this too and can multiple trademarks be registered for the same product?

Many thanks in advance for any responses received.

Regards,

Tim

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Getting ungated for some brands and not others
by Seller_tzKmyWZtX9f6B
Amazon replied

I've used Stylevana to ungate some beauty brands, but for others it's not allowing me to, for example Beauty of Joseon.

Is there any specific reasons for this or do I just need to have more sales before being approved for certain brands?

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I have a historical reseller who has changed my proprietary brand and manufacturer name of a listing to their own trading name. I am now attempting to add this listing to my inventory and correct the incorrect attributes but am prevented by 'Restricted Edit Permissions' due the incorrect brand in the item detail.

My brand is trademarked protected and is enrolled in Brand Registry. I have submitted copies of the Trademark Registration, GS1 EAN certificates, photos of product & packaging showing the correct brand.

I have reported the violation but Brand Registry keep sending a standard reply 'We cannot take action on your report for the reasons listed below. Reports of listing violations must be submitted through Seller Central or Brand Registry' with link to 'Report an Abuse' which is the have already used.

I have contacted Seller Support and Account Health who are unable to assist.

Just going around in circles and making no progress, it would be great to talk to someone the relevant team to resolve this matter.

Any help appreciated

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I'm having trouble with SS regarding a Suspected Intellectual Property Violation for an item we design and manufacture which forms part of a larger range of character TWS earphones which do not resemble Airpods in shape, colour or functionality. They are earphones in a wireless charging case, which practically every audio company now makes a version of.

We have two of this range listed on Amazon, both the same model, just different designs and colours and back in June we received violations for both for which I won both appeals and the items were reinstated with no issues.

This week we receive the same violations which I appealed, again, in the same context as last month. The blue version has been reinstated with no issues, but the red version SS are just not accepting my appeal and are insisting on a letter of authorisation from Apple, which obviously we don't have or need as we design and manufacture our own products. As part of my defense I created a side by side comparison document for Apple Airpods and our product showing that there is no way they are imitating or passing off as Airpods, but SS just cut and paste the same reply.

I really believe the case is being handled by a bot and not a human as I have repeatedly asked why they reinstated one and not the other and why did I win the appeals last month as it is the same issue, so would be really grateful if an Amazon moderator could review the case for me (case ID 9989076222) as it seems to be the only hope of resolution.

Many thanks in advance.

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Authorisation to sell a brand
by Seller_9idPMYuN5lTTl

Hello,

I want to get authorisation from Amazon to sell a brand. I have authorisation from the manufacturer but am unsure how I should go about this on Amazon.

The brand already exists on Amazon, and so I don't wish to enrol a new brand as such. I just need the authorisation to sell this brand.

How do I go about doing this?

Thank you.

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Hello,

We mainly sell in the UK and EU, but we would like to collaborate with a US distributor to establish our brand on Amazon US. We have already sent them a permission link to our brand via the Amazon Brand Registry, which has been granted by Amazon.

How do we ensure the two brands are linked and that they have the same store?

Do we need to connect the US trademark registration/serial number to our existing trademark registration?

Thanks,

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I would say in the last 4 months we have had this absurd response from a few of our letters stating that we rejected because have to prove that the manufacturer is authorised to use their own barcodes on their own products.

Every single time we got back to a manufacturer and ask them for this information they laughed at us because obviously the entire point of the contractual agreement between the brand and manufacturer is that they are officially licensed to create products under the brand name. In some contract it even states that they are consumable goods... how are they meant to be purchased without a barcode.

My other issue is obviously these documents take time to gather and template. I have put it to Amazon several times that no where in the guidelines does it state that we need to outline this. A few times I have been sent a link to guidelines but still this information is not included. Just wanted to see if anyone knows a way around this, correct teams, correct things to say?

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