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Seller_PIHyltK09pbl3
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Hi sellers!

Did you know that in 2025, over 1.3 million selling partners offered Amazon Product Support solutions — helping prevent more than 16 million units from being returned? If you're not yet enrolled, Q1 is the perfect time to get started and protect your return rate metrics heading into the rest of the year.

What Is Amazon Product Support?

Amazon Product Support helps you provide customers with guidance and solutions for common post-purchase issues — including setup, usage, troubleshooting, repair, and missing parts. Support options appear across the customer journey (pre-purchase, post-delivery, and during the return flow) to help resolve issues before they become returns.

Fewer avoidable returns means lower return rates, better seller metrics, and reduced refund costs for your business.

Support Options Available to Your Customers

Depending on your product and brand setup, customers can access:

  • Manufacturer Support (Call or Chat): Direct connection with your brand or manufacturer support team for setup, troubleshooting, and issue resolution
  • Self-Help Content: Step-by-step guides, instructional content, and videos that help customers resolve common issues on their own
  • Replacement Parts: For eligible products, replacement parts can address specific issues without requiring a full return
  • Partial Refunds (when applicable): If an issue can't be resolved through other options, eligible customers may receive a refund without returning the item — reducing your reverse logistics costs

How to Get Started

Enrolling is straightforward. Visit the Amazon Product Support page to review eligibility requirements and set up your support options. We recommend reviewing your current return reasons first — this will help you identify which support type will have the biggest impact for your catalog. Tip: Start with your highest-return ASINs to see the fastest results.

Let's Talk!

Have you enrolled in Amazon Product Support? What impact have you seen on your return rates or customer satisfaction scores? If you haven't enrolled yet, what's holding you back? Share your experience below — your insights could help fellow sellers make the most of this program!

1 vote
3 votes
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Seller_A5QUfTZ8Bt3hf
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This is a strange one. I have been monitoring the situation for a few weeks now and I have good reasons to believe that they my competitor (who was the only one selling my product before me) is clicking on my sponsured product several times per day to finish my daily budget.

How do I go about this?

5 votes
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9 replies
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Seller_z3k8APxGfbQEK
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🚨 How to Report Incorrect Brand Name Changes
by Seller_z3k8APxGfbQEK
Amazon replied

We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

If you experience an unauthorized brand name change, please follow these steps:

1. Submit a report through the "Report Abuse" feature

2. Select "Product detail page was changed to represent a different product"

3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

4. We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

9 votes
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Seller_fWqKMdP9DDv6v
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Good evening,

I am the owner of a trademark which I registered in 2023 and have had it enrolled in Amazon Brand Registry since then.

Last Saturday I received an email from BR stating my brand has been removed from BR.

I have since appealed this decision as I've got zero idea what is going on/why this has happened.

The products I have listed under my trademark are still visible on Amazon and have my removed brand listed as the brand on the product details.

I'm getting nowhere with BR and it's getting very stressful as I need this matter sorted ASAP before we hit Q4.

I look forward to your response and resolution.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

1 vote
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21 replies
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Seller_z3k8APxGfbQEK
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Hello brand builders and Amazon entrepreneurs!

We're delighted to announce the launch of "The Brand Pub" – your new local stop on the Seller Forums for all things brand building on Amazon.co.uk! Think of it as your favorite neighborhood pub, but instead of serving pints, we're serving up fresh, actionable content to help your brand flourish in the Amazon marketplace.

🎯 What's on Draft?

  • Expert tips for brand growth
  • Brand Registry insider knowledge
  • Guides to avoiding common pitfalls
  • Latest tools and features for brand owners
  • Best practices for brand protection
  • Marketing and advertising insights

Whether you're just starting your brand journey or looking to take your established brand to new heights, The Brand Pub will be a dedicated space to help share brand-building resource and help you overcome common challenges as a brand owner.

💡 What to Expect:

Join us on the first Wednesday of each month. in the Manage Your Brand category for new content that will help you build, protect, and grow your brand on Amazon.co.uk. Pull up a chair, get comfortable, and let's raise a glass to your brand's success! 🎉

Have topics you'd like us to cover at The Brand Pub? Pop them in the comments below!

3 votes
15 votes
329 views
9 replies
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Seller_no81adYMqBkBg
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Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

1 vote
0 votes
694 views
19 replies
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Seller_rfg8XDpdK2flw
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HOW TO REPORT TRADEMARK IPO ABUSE
by Seller_rfg8XDpdK2flw

Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

We are seeing more of an abusive selling practice on Amazon. We have had a situation where a smaller seller has copied all of our images and patented them and then asked Amazon to remove these. We have been selling these items long before this company was even registered and have evidence of this. The IPO office automatically approve any designs, but it can take a very long time for these to be removed / cancelled. It does state on their website "Your invention must be: new - it must not have been made publicly available anywhere in the world"

We have tried explaining this to Amazon and provided evidence of this item being available before these guys wrongly registered a design that is not theirs. We have advised this is a breach of Seller conduct but we are not getting anywhere. We have started to take legal action but this can be takes months. Our account is now at risk of deactivation.

We have been selling on Amazon for a long time. The whole process is so open to abuse, that another seller (as a precaution) just recently trademarked 50 random designs with the IPO from images on Amazon for £90 and plans to do the same thing by reporting all competitors. This is how easy it is get other listings removed for a few months at least and amazon do not do anything

This seller will not get away with this outside of Amazon but it is a shame Amazon know about this abuse but do nothing

4 votes
0 votes
514 views
14 replies
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Seller_Spe7Ff9Mz8OKE
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Please help me! Someone copied my link and I accidentally deleted it, so now it's someone else's link!!! I shipped 100,000 worth of goods!!! Amazon's customer service is all human and I can't make calls, what should I do!!! Online help!!!

0 votes
3 votes
735 views
9 replies
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