Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    Navigating Brand Registry: A Step-by-Step Guide to Apply
    by Seller_PIHyltK09pbl3

    Happy New Year! 🎉

    Whether your resolutions include exercising more, staying healthy, or growing your business, now is the perfect time to consider enrolling your brand in Brand Registry to protect what you've built.

    Our Brand Registry Application Guide walks you through the entire application process with helpful tips on what to include—and what to avoid.

    Top 3 Common Mistakes to Avoid

    1. Not Following Image Guidelines (See pages 6-7 of the guide) Make sure your brand name is permanently affixed to your product or packaging. Stickers, hang tags, or removable labels won't meet the requirements.
    2. Adding Incorrect ASINs (See Section 3.2: ASINs of Your Brand) This field is optional! Only add ASINs if you already sell products under the brand you're registering. Adding ASINs from a different brand will result in a denied application.
    3. Selecting Irrelevant Categories (See Section 3.1: Categories to Describe Your Brand) Choose only the product categories that match your trademark registration. For example, if your trademark covers office supplies, don't select grocery.

    Ready to Get Started?

    Review the complete guide before submitting your application—it's packed with helpful information to set you up for success!

    Have questions after reading through the guide? Drop them in the comments below!

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    🚨 How to Report Incorrect Brand Name Changes
    by Seller_z3k8APxGfbQEK
    Amazon replied

    We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

    We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

    If you experience an unauthorized brand name change, please follow these steps:

    1. Submit a report through the "Report Abuse" feature

    2. Select "Product detail page was changed to represent a different product"

    3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

    4. We're continuously monitoring these reports and working to streamline the resolution process.

    However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

    We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

    As always, we're here to help. If you have any questions, please let me know.

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    Competiror clicks on my product to finish my daily budget
    by Seller_A5QUfTZ8Bt3hf

    This is a strange one. I have been monitoring the situation for a few weeks now and I have good reasons to believe that they my competitor (who was the only one selling my product before me) is clicking on my sponsured product several times per day to finish my daily budget.

    How do I go about this?

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    Seller_U0txOJhbjjAA2
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    (PLEASE HELP) Brand Registry rejection, with reason give it's 'likely to be confused by customers for an established brand"
    by Seller_U0txOJhbjjAA2
    Amazon replied

    Hello,

    We've had a brand registry application ( case id: 19182934731 ) rejected for the reason flagged below in bold.

    The reason given is 'we are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.'

    I don't understand how we can have our trademark approved by the UK trademark office, however, Amazon still rejects it, and doesn't give any clear reason, we have full rights in class 3, with no other brand n any similar class that would cause any confusion.

    This essentially stops us from being able to sell the product (that's already made) as we can't create A+, protect the brand etc. which will cost me a huge loss

    From looking on forums, this appears to be a fairly common issue, and I believe that for newer brands, we need clear guidance on how to manage this as the Amazon flywheel relies on new products/brands being onboarded, and surely the point of us having to have an approved trademark with a relevant office (e.g. UK or EU ones) is done to ensure the authorities are happy our brands don't intellectually violate anyone else.

    Please advise on the potential next steps here, its causing me a lot of stress as feels like no ones looking at it and i do believe its more of a blanket rejection from a robot without a human looking at it. As stated yes there are other brands with the same name which is allowed and common but none with the trademark in class 3 or even anything similar or close and no branding like mine at all, i have very strong individual and unique branding in a class that no one else is even similar too to cause any confusion with my fully registered trademark

    @Seller_t9kvdr2yixQej @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_XUNeUuvrQDpgP @Seller_PIHyltK09pbl3 @Seller_gAhPNiLrkfTcr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_Udi0JNbTrsmUV Thanks for reading this, if any of you could help me with this, id be so grateful

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    Brand removed from Brand Registry due to 'abusive conduct'
    by Seller_fWqKMdP9DDv6v
    Amazon replied

    Good evening,

    I am the owner of a trademark which I registered in 2023 and have had it enrolled in Amazon Brand Registry since then.

    Last Saturday I received an email from BR stating my brand has been removed from BR.

    I have since appealed this decision as I've got zero idea what is going on/why this has happened.

    The products I have listed under my trademark are still visible on Amazon and have my removed brand listed as the brand on the product details.

    I'm getting nowhere with BR and it's getting very stressful as I need this matter sorted ASAP before we hit Q4.

    I look forward to your response and resolution.

    @Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

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    Has anyone else noticed the brand names on there listings keep changing over the last 2 weeks?
    by Seller_bzRkeDMMsE3Is
    Amazon replied

    Has anyone else noticed the brand names on their listings changing over the last 2 weeks? It started off with a couple of listings being rebranded Erkic, then yesterday it was 76 of my listiings rebranded Erkic, several rebranded GONDMAX and today some of the listings that had been rebranded Erkic had changed to PIROIT overnight. I am the only seller on the listings, so no one else is selling the items. The only common denominator is all the listings have positive feedback on them and I have several thousand listings with no feedback whatsoever, so that is not a coincidence. When I click on the 3 new brand names Erkic, Gondmax and Piroit, they are a collection of listings from hundreds of different sellers from alcohol to t-shirts and everything in between. Have I missed something that everyone else knew about or is it just the bots experimenting? It wouldn't make much difference if it wasn't for the fact I can no longer edit some of my own listings despite being the manufacturer and the only seller? Is anyone else noticing their brand names changing?

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    Exciting News Amazon Sellers: Introducing "The Brand Pub" Series! 🍻
    by Seller_z3k8APxGfbQEK
    Amazon replied

    Hello brand builders and Amazon entrepreneurs!

    We're delighted to announce the launch of "The Brand Pub" – your new local stop on the Seller Forums for all things brand building on Amazon.co.uk! Think of it as your favorite neighborhood pub, but instead of serving pints, we're serving up fresh, actionable content to help your brand flourish in the Amazon marketplace.

    🎯 What's on Draft?

    • Expert tips for brand growth
    • Brand Registry insider knowledge
    • Guides to avoiding common pitfalls
    • Latest tools and features for brand owners
    • Best practices for brand protection
    • Marketing and advertising insights

    Whether you're just starting your brand journey or looking to take your established brand to new heights, The Brand Pub will be a dedicated space to help share brand-building resource and help you overcome common challenges as a brand owner.

    💡 What to Expect:

    Join us on the first Wednesday of each month. in the Manage Your Brand category for new content that will help you build, protect, and grow your brand on Amazon.co.uk. Pull up a chair, get comfortable, and let's raise a glass to your brand's success! 🎉

    Have topics you'd like us to cover at The Brand Pub? Pop them in the comments below!

    2 votes
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    Listings removed for trademark misuse but the word is an everyday word
    by Seller_no81adYMqBkBg
    Amazon replied

    Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

    1 vote
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