Hello Sellers and Amazon Support,

I need urgent help regarding a brand approval issue that is becoming extremely frustrating and unfair.

I applied for approval to sell Brand products. I have:

✅ A valid Letter of Authorization (LOA) clearly stating that I am allowed to resell their products on Amazon

✅ A complete and authentic invoice from an authorized distributor

✅ Order confirmation and tracking info

✅ A healthy Amazon account with no performance issues or violations

Still, my approval request was rejected — without a clear explanation. Every time I contact Seller Support, I only receive generic responses.

The LOA I received from the brand clearly mentions specific ASINs and states that I am authorized to resell those products on Amazon under those ASINs.

If Amazon is mentioned in the LOA itself and I’m following all policies, then why is my request being rejected while other sellers are already selling these same ASINs?

It seems the documents aren’t even being properly reviewed. I’m holding inventory and this delay is causing financial loss.

I request Amazon to take this seriously and escalate the issue to the relevant team for manual document review.

If anyone from the community has faced a similar issue and found a resolution, please share your experience.

Thank you.

@Seller_GEZPMc4CeQfh6 @Seller_R6oYCnTB9O1Uy @Seller_khUF6HPR2AHxu @Seller_l7Jtck9jxnEA0 @Seller_l3eCP9f1PtJXC @Seller_7e4TizkSOVtBf @Seller_1KYLYkgAlu4xX @Seller_t9kvdr2yixQej @Seller_RsATYbG9XP0HP @Seller_guPeMXBrBxqyU @Seller_zukQNO61PzGck @Seller_ovM5p622oIbGp @Seller_8hQgfj6OVZYse @Seller_nS0jcFQNDLG3e

ASIN was suddenly marked 'Out of stock'. seller support said it would take 22 to 25 days to resume sellability, as the warehouse needs to transshipI won't be able to sell it during Prime Day, and this inventory isn't part of the new shipments sent to Amazon either.

Do I just have to wait now?

Hi everyone,

I’m hoping someone here can help shed light on a situation that’s cost me thousands of dollars and continues to remain unresolved despite raising multiple cases with Amazon Seller Support.

I have some products where they are moved to Unfulfillable as soon as they are scanned at the FC. When I raised cases to enquire about why this happened, Amazon seller support claimed any of these reasons could have triggered it:

• Transparency codes or 2D barcodes are missing or the units fail transparency check
• Incorrect title is provided
• Product information is missing such as, size, color, and expiration date
• QR code is unreadable
• Product doesn't have proper shield or seal covering the units
• Product that is received doesn't match with the product details page

I have checked all my QC reports, shipments, and listing pages. None of the above issues are present in my products. I even asked them to specify the reason why this happened so that I can run a deeper check, but they weren’t keen on helping.

Here’s what’s common across every single affected unit: they were flagged in the Compliance Dashboard at some point in time. But all my shipments were sent out after the compliance issues were fully resolved. There was no existing issue at the time of FC receipt, and we had successfully proven our compliance in every case.

Also, all of these products were supposed to be launched on Amazon and it was their first shipment to the market (1st shipment of the product, not mine). The unclear marking of my inventory as unsellable and eventual disposal has cost me a loss of thousands of dollars, but till date, Seller Support has not been able to give me a reason on why this is happening.

I’m posting here because I’m truly stuck. Has anyone faced something similar? How did you fix it? Is there any path to get a specific reason or escalate this to someone who can actually investigate?

@Seller_t9kvdr2yixQej

I’m hoping someone here can help or has run into a similar issue. I recently submitted an appeal to enroll my registered trademark in Brand Registry, and it was rejected without any real explanation.

Here are the facts: CASE ID 17935346521

My seller account is in good standing and has never been deactivated.

I do not have any other seller accounts.

No accounts associated with me have ever failed verification.

My brand is fully registered with the USPTO.

I have three other brands successfully enrolled in Brand Registry under the same account.

The generic response I received doesn't address any of these points, and no specific issue was identified. I’ve appealed again, but I'm concerned this may be a glitch or misunderstanding.

Has anyone dealt with something like this? Any tips for getting through to someone who can actually look at the details?

Appreciate any insight or advice.

Thanks

but I don’t fully understand why.

One common reason, I think, is that buyers aren’t leaving reviews.

I also ran a $100 automatic PPC campaign, but only got 4 orders — which feels low.

I'm offering Alibaba-level prices with high-quality products, because we are the actual manufacturer.

Can anyone please help me understand what might be going wrong or how I can improve?