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Today, we are launching Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR). With Account Health Assurance, we will no longer deactivate your selling account as long as you work with us to resolve any issues.

We have heard that you want greater visibility into your account health and risk of deactivation. We recently launched the Account Health Rating, which indicates your risk of account deactivation. Now, with Account Health Assurance, we are excited to offer this new benefit to sellers with a strong track record – providing greater peace of mind that your account will not be deactivated.

Account Health Assurance is a benefit for professional sellers in our US and Canada stores (other countries will be launched over the coming months) who maintain an AHR score of 250 or higher for at least 6 months (with no more than 10 days where their AHR dropped below 250), and have a valid emergency contact number on file.

When you encounter an issue that would otherwise result in account deactivation, an account health specialist will proactively reach out and explain step-by-step what the issue is and how to address it. As long as our team can reach you within 72 hours and you work with us to address the account issues, your selling account will not be deactivated. By knowing that your account health is safe, you can spend more time focused on growing your business.

When you become eligible for Account Health Assurance, you will be enrolled automatically and will receive an email notification. There is no charge for Account Health Assurance.

See if you are eligible , or learn more about Account Health Assurance .