Black Friday/Cyber Monday deals events – submissions window closing soon


The Lightning Deals submission window for Black Friday and Cyber Monday will be closing on the October 8, 2021 on Seller Central. Therefore, it is important to act fast and submit your deals now for a chance to have your deal considered. The deadline for submissions for early Black Friday deals is two weeks before the event start date. Please note the deadline to submit recommended 7- Day Deals on Seller Central has been extended to the October 22, 2021 for the Black Friday and Cyber Monday week events, 2021.

Submit your ASINs now for the chance to have your deal selected to run in our upcoming events.

November 8, 2021 to November 14, 2021: Early Black Friday deals week 1

November 15, 2021 to November 21, 2021: Early Black Friday deals week 2

November 22, 2021 to November 28, 2021: Black Friday week (48-hour Black Friday, November 25, 2021 to November 26, 2021)

November 29, 2021 to December 5, 2021: Cyber Monday week

Note: You can run your 7-Day Deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week. Recommendations for our Q4 Events 2021 will change weekly. It is not guaranteed to be available the following week. There are no restrictions on re-runs for Vouchers/Coupons.

How to submit your offers?

To submit your offers for Lightning Deals and 7 Day Deals:

  1. Go to the Deal dashboard .
  2. Click on Create a new deal.
  3. Choose Lightning Deals or 7-Day Deals as type/duration filter.
  4. Select a product among your recommendations.
  5. Click on Select.
  6. Choose the event/event week.
  7. Click on Continue to next steps.

If you do not see any recommendation or you do not see a specific event, your products are not eligible to run as a Lightning Deal/7-Day Deal or in that specific event (verify that your account status is not set to ‘on vacation’.)

Submit Your Lightning Deals or 7 Day Deals

To submit your offers for Vouchers/Coupons (EU and the UK):

  1. Go to the Vouchers dashboard .
  2. Click on Create a new voucher.
  3. Select and add the products you would like to run during the event.
  4. Enter the discount amount you want to apply on the products.
  5. Choose your title, and select dates aligned with the event.

Voucher must be set up at least one day in advance.

Submit Your Vouchers

Note: For FBA sellers, the FBA inventory for Black Friday and Cyber Monday must be received at an Amazon Fulfilment Centre by November 5, 2021.

We are looking forward to seeing your best Lightning Deals, 7-Day Deals and Vouchers that offer the most delight to our customers during this unique shopping event.


Yet again Amazon pushing sellers to reduce prices effectively wiping out margin while amazon retain the full % of their referral fees and benefitting from being able to advertise cheap prices on the platform at the expense of 3rd party sellers.

Really, in the grand scheme of things what would it cost you Amazon to cut your referral fee for these special offers.

We never participate purely on principle that if we are to have a functioning business relationship we expect the other party in the relationship to reciprocate.


We have been trying to submit Black Friday lightning deals but there is no option to do so?? Anyone else having the same problem? We only have til tomorrow to submit?