What’s the key piece of information from Brand Analytics I should be using in my listing ? There’s a lot of information available, maybe slightly confusing. I think I’m missing out in using the important details,

G

It is my understanding that Amazon require brands to put their brand names at the start of each product title?

Although you would expect this to benefit brands, especially given the value paid to the Amazon Brand Registry, we are seeing a very negative affect on generic product searches, is anyone else seeing this?

Whereas companies, behind the influx of 'low-budget' unbranded goods, are able to 'call a spade a spade'... instead of calling it a Hutchinson Elite Spade.... the search-bots seem to be loving the direct generic product name in search and branded items are so far down the listings?

I appreciate this brings an obvious benefit to Amazon.... brands have to artificially elevate themselves up the rankings by paying for advertising but if the branded companies no longer can make a margin it hurts the platform overall as they exit.

Can Amazon not look at re-calibrate search to look at the words immediately after the brand in the title, especially as Keywords can no longer repeat any words that are in the title?

Be great to get people's advice on this?

Hi,

I am new to Amazon seller.I can not understand how putting a brand name to products work.I found a product that is generally available everywhere but on Amazon exactly the same product is available from different sellers but under different brand name/manufacture.Can someone please explain it to me in the simplest way possible?

Thanks