We’ve launched two new Brand Analytics search dashboards to give you new insight into your customers’ shopping funnels and the top queries relevant to your brand: Query Performance, Catalogue Performance, and Search Terms
The Search Catalogue Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. This end-to-end shopping behaviour data will help you diagnose sales funnel issues. The behaviour and demand data combination will help you improve your catalogue quality.
The Search Query Performance dashboard answers the question, "what queries led customers to my product?" and includes Brand and ASIN-level performance for each query.
Go to Brand Analytics to explore your search data today.