Hey ho Sellers,

Let's talk about A+ content.

Using the A+ Content Manager, you can describe your product features in different ways, whether it's highlighting aspects of your brand with the A+ brand story features, or delving deeply into product feature information with the enhanced product description features.

Who can use it? A+ content is meant to be used, for free, by brand owners. To add ASINs to your A+ content, you must be a professional Seller and registered as the brand owner of that ASIN through the Amazon Brand Registry Process. A+ content is also available for emerging brand owners who have been approved for certain managed selling programmes, such as Launchpad and Amazon Exclusives.

Where do I learn more? Learn why it's so important to have a complete detail page for buyers coming to find more information about your products and make sure you're giving yourself the best opportunity to convert those clicks into actual sales through these short videos on Seller University below:

Video Adding A+ Content to Your Listings

Get an overview of requirements and guidelines for A+ Content Get step-by-step instructions for adding both Basic and Premium A+ Content to the 'Product Description' sections of your brand's detail pages Learn how to add a Brand Story to your detail pages in a 'From the brand' section

Want to learn even more? View the A+ Content page to review the different types of A+ content, placements, or visit A+ content troubleshooting and FAQs here.

What best practices have you implemented with your A+ Content?

Hello Sellers,

We would like to hear from you about what Brand Registry topics or questions you would find most helpful for us to cover in 2025.

Here's a recap of some of the Brand Registry posts we made in 2024:

• Feedback Needed: Assigning Selling Roles (Brand Registry)
• Invitation to the Brand Registry Application Process - What's the Most Challenging Step? Discussion
• Brand Registry Application Process - What's the most challenging step?
• Brand Registry Selling & Protection Roles 🛡
• Self-service paths for dealing with brand ownership issues within the Brand Registry. Part 1
• Self-service paths for dealing with brand ownership issues within the Brand Registry. Part 2
• Brand Registry Requirements: Understanding Permanently Affixed Brand Names

We are collaborating with our team to deliver useful content in the forums to help you navigate Brand Registry more effectively.

Now, here’s what we’d like to hear from you... in the replies of this thread, please let us know what you would like to see more of or what you would like to learn in 2025 that will help your selling journey with Brand Registry!

Thank you for sharing your input. We look forward to supporting you in the year ahead.