Hello!

I have a new product with a brand that I eventually want to enroll in Brand Registry, but am currently not ready to apply for a trademark for it, I plan on doing so in the future.

From what I've gathered, if I list my product with the generic brand name I will later have to create a new listing after I enroll in Brand Registry in order for the listing to show my brand name and have access to its tools.

My question is, if I get my brand approved by Amazon first by going through the Brand Approval process, which i understand does not require a trademark, will I still need to create a new listing in order for it to have have access to the tools and benefits of Brand Registry when I am able to enroll, or can i keep using the brand approved listing?

Hi!

I have my own brand and have my pending trademark on USPTO. My products are already have my logo, custom-designed packing with brand name delivered to my warehouse. I already have professional pictures too.

Now I am confused about creating a listing and doing Brand Registry since we definitely need A+ content.

- Where should I start? Should I create the generic listing first and then apply for Brand Registry? (it is asking for ASIN when doing Brand Registry).

- I don't have a infographics ready for my pictures, they are just plain pictures of my product with my logo. Is it ok to put plain pictures of my products for new listing and then apply for a brand registry?

- If I create a new listing, will it ask for brand approval? So should I CREATE LISTING > APPLY FOR BRAND APPROVAL > APPLY FOR BRAND REGISTRY or CREATE LISTING > APPLY FOR BRAND REGISTRY ?

- If my infographics(product info on the actual pictures) are not ready, should I put complete ready pictures first or I am good with just professional pictures with no product information on pics but just text on the product description?

- If I don't have the website yet, can I put the link for my Tik-Tok shop for other e-commerce platforms section for Brand Registry? Lack of website will affect the approval?

- I know I am asking too many questions but I am confused, it is my first experience.

Thank you in advance!

Sincerely,

Everest Prime Retail

If I create a listing with Brand Approval, and then later decide to sign up for Brand Registry, will I be able to transition the listing without having to create a new ASIN, or will i be required to create a completly new listing?