New Prime Day promotion and Small Business initiatives

In the lead-up to Prime Day 2020 (PD20) (September 28 through October 12, 2020), Amazon will offer Prime members an opportunity to earn a credit to spend on PD20 when they shop eligible products from small business brands (e.g., spend £10 , get £10 ). The £10 promotional credit will be funded by Amazon.

Just as our own commitment to small businesses has never been more steadfast, we know that customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique small business products available from local brands and artisans in our store.

Prime members earn the promotional credit by purchasing £10 in eligible small business products. However, on PD20, customers can use the credit on most items from businesses of all sizes.

Learn more about the promotion here .