Best way to set up new brand
Hi guys!
So I currently run my amazon account on my own, just my one solitary brand in the UK and US.
Now I want to start up a second brand, with a friend (we will both be directors of the new company). Was wondering what the best way was to structure this in terms of making sure I don’t get my current brand/ seller account banned for something silly.
What is the best thing to do?
- Have my business partner set up an Amazon account with no connections to myself and operate it separately
- Get approval from Amazon to set up a second Amazon seller account in my name
- Start the new brand in my existing seller account, and use programs to separate the income when it comes to the accounting and financials
I want the method that brings the risk of getting my account banned down to virtually zero, even if it ends up being more complicated to set up. My key desire is to protect my existing brand as it’s my full time job.
All the best
Seller_esvgLzKXw2YAl
You could just bring the new brand under the umbrella of the original company.
Your friend, can then have a small percentage of the company, or some sort of contract, for the new brand, excluding anything to do with the original.
From an Amazon point of view, it’s far safer.
Obviously it’s a bit of faffing to get it setup properly, but with the right contract, it should work.
41 replies
Seller_6sxtIS0RbZ5k7
Will both brands be selling in the same category?
Seller_A7kgWNghjagZe
The second brand hasn’t really been fleshed out yet but it was not the plan to target any simlar categories. So for example if my first brand is in Home and Kitchen then my second brand should be in another category?
Seller_PUgTge8LPB8FY
There’s no reason (in theory) that one account couldn’t sell in more than one category.
Having a second seller account linked to your first account will increase the risk of suspension exponentially, because if the second account goes down, so will the first one.
Seller_7VbclcPFFRTnc
The main issue at the moment being that verification itself is causing sellers problems
Seller_A7kgWNghjagZe
So it is “safer” to set up a second brand selling in the same category than one selling in a new category, assuming they’re both on the same seller central account?
What I’m getting from the replies so far is that it’s safer to set up a second brand (even though it’s a different company) on my existing seller account than try to get a second seller account.
Seller_PUgTge8LPB8FY
Hang on, I thought you said you were setting up a new company, with your friend as a co-director. Were you not planning to bring the first brand under the aegis of the new company?
If not, I’ve misunderstood you.
Seller_A7kgWNghjagZe
Sorry for the misunderstanding. So to be clear:
-
I have an existing brand where I am the only director and employee, that will stay that way and I want to make sure that is protected.
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I want to start a second project with me plus one other director, not related to the first brand at all. Basically launching a second brand but under a new company.
I am just looking for the best way to set up 2. without getting 1. banned/ suspended.
Seller_PUgTge8LPB8FY
My misunderstanding. Then we’re talking about two separate companies, two different brands and two seller accounts (one for each company), with the only shared link between the accounts being yourself as a director of both companies.
Have I got it right, now?
Seller_7VbclcPFFRTnc
Both will need to be separate ltd companies
Separate bank accounts
Separate logins
This is permitted but as stated, if one is suspended for any reason, the other will be too
Seller_A7kgWNghjagZe
Yes correct! Currently one seller account but looking for the best way to set up the new company. Sorry for the confusion re: interchanging brand and company!
Seller_A7kgWNghjagZe
Okay, well that would be the formation I would like best. I had heard online that if Amazon works out you have a connection to more than one seller account, they automatically shut you down.
I guess even if the second account/login was put in my business partner’s name, Amazon could check companies house and see I am a director, and subsequently ban both accounts? I imagine they can also use which wifi you’re logging in from as evidence. But perhaps setting up a VPN for when I log into the new account would fix that risk.
Seems like a lot of risk to do something which should be allowed…
Seller_DTufFoxJuMU0M
I think you are mixing up brand with company, which is what is confusing people.
Seller_2tFFZMJtc4QEf
I disagree with the advice offered in the thread.
Second company with second account is much much better than some sort of “contract”.
Just make sure to follow the requirements that Amazon is seeking which people have pointed out.
