Update: Enrol two units in Amazon Vine free of charge until 21 July

We recently announced that brands can enrol two units per parent ASIN in Amazon Vine free of charge until 5 p.m. PT on 21 July 2023. We are now sharing more information on this promotion, based on frequently asked questions.

Amazon Vine helps you build brand awareness and boost sales of new or slow-moving products by inviting trusted reviewers to review your products.

Until 21 July, you can enrol two units for up to 200 parent or standalone ASINs in Amazon Vine free of charge. When you enrol, you can set the unit count to two, regardless of the number of child ASINs, to ensure that you won’t be charged programme fees.

The offer is valid for each store in which the parent or standalone ASIN is listed, so you can enrol the same ASIN in multiple stores with a quantity of two units.

As long as the ASIN is enrolled during the promotion period, you won’t incur any Amazon Vine fees if the product receives a review after the promotion period.

You will only be charged the £140 Amazon Vine fee if you enrol three or more units per parent or standalone ASIN and receive the first review in 90 days. FBA fees and other standard charges still apply.

For more information on how to enrol, go to About Amazon Vine.