One of the first tasks any Amazon seller faces is creating a new ASIN. Whether you’re a new seller or a seasoned veteran, we hope you’ll find this overview of how to create a new ASIN helpful.
Back to basics: what’s an ASIN?
ASIN is an acronym that stands for “Amazon Standard Identification Number.” Simply put, an ASIN is a unique identifier for a single item in Amazon’s product catalog.
There are two ways create an ASIN on Amazon. You can either...
- Option 1: Create an ASIN to match an existing product, or
- Option 2: Create an ASIN that’s new to Amazon.
You can choose to add products via upload or add them as a single product.
We will talk about adding a single product.
Option 1. How to create an ASIN that already exists on Amazon
To create an ASIN that matches to an existing product listing, first be sure to have the Offer Details information available, including the product's condition, price, quantity, shipping options. Then follow the steps below:
- Select Add Products via Upload from the Catalog drop-down.
- Choose Add a Single Product
- Search for the product you want to sell in the “Find your products in Amazon’s catalog” section. Note: Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
- Locate the product you want to sell, and then click “Show variations” (if applicable).
- Select a condition.
- Select “Sell this Product.”
- Enter your offer details in the provided data fields, and then select “Save.
”Note: Required fields are marked with an asterisk.
Option 2: How to create an ASIN for a new-to-Amazon product
To create an ASIN that’s a new product listing, you will list a new product and Amazon will create a new product detail page. Before you get started, be sure to have the product identifier, offer details, product details and keywords, and search terms information. Once you follow the steps below, your offer will be visible to buyers within 15 minutes.
- Select Add Products via Upload from the Catalog drop-down.
- Choose Add a Single Product
- Select “I’m adding a product not sold on Amazon."
- Next, fill out the Item Name textbox and the system will generate a Product Type.
- Confirm if it is correct or select Other if it is not.
- Enter the required information.
- Select “Save changes” to complete the listing process. You can edit the information for your product listings anytime.
For more information, please check our ASIN creation policy.
We want to hear from you!
Have you got any nuggets of advice around ASIN creation you’d like to share? We’d love to hear from you in the comments.
