TLDR: Variation issue. Seller support doesn't understand variation theme where are 2 variations per ASIN. Refuses to help.

In short: Parent has 12 ASINs: 2 size by 6 color variations. One variation fell out of the fold. Tried to fix it with flat file uploads and while they show "Success" all across, that 1 ASIN stays out of the parent (it shows correctly with parent in "Edit" of parent ASIN and is grouped in "Manage All Inventory").

Time to call in seller support. After 2 weeks of back and forth now support is repeatedly pointing that "color is the same and would have conflict" completely ignoring that when size is NOT the same, same color variation will not conflict. FFS - that's how variations work.

On top of being an absolute disgrace in terms of knowledge of the system, seller support needs to learn some manners as I'm getting "copy paste" of same reply that "answer on 21/12/2024 is correct"... despite me explaining how variations work in SEVERAL different ways with screenshots etc.

Escalating doesn't work and especially Martin B. from Leadership in support is a completely oblivious to how variations work. Unfit to be in support if you ask me.

For the fees we're paying and standards we need to adhere to, the seller support needs to be best in class, not this nonsense worst support I personally have ever experienced.

Case ID: 10587126632

Amazon deactivated account because observed policy violations. They have taken this measure because observed that me or someone acting on your behalf has requested changes to add a brand name that we do not own or have access to for a product they have deemed to be a generic product..

We are selling on Amazon USA 2 years, after we expand bussines we decided to try to sell on Amazon AU. Registered global selling account, hardly but pass SIV ( support just ignored all the legal docs and didn’t let us update it for about 2 weeks: was so happy to finally get it approved ) but in 7 hours got account deactivated.

Since then nightmare started:

We revived about 15 rejections and same response:

We received your submission but do not have enough information to reactivate your account at this time. To reactivate your account, please send the following-- How your account has not violated the Seller Code of Conduct policies.-- Evidence that shows your account complies with the Seller Code of Conduct policies.

We called to customer support to clarify what was exactly the reason and got 4 different resolutions.

One of the first is the the reason that we have created multiple cases ( we did a knowledge it and explained each case and it was made because of lack of resolutions).

One more was : provide brand register docs and no other way, only trademark : Amazon is forcing us to register a trademark but that is must be BO decision , not all bussines starts with trade mark registration plus that prices that takes 6-9 months.

One of the last was : that only way to get account reinstated is that to show to Amazon it’s was made by error.

The next after : no Amazon didn’t deactivated by error but deactivated because we requested changes.

First of all, request changes - what is the way to request changes ? We did create Asin as already existed on Amazon USA , that been approved to sold globally. BIL didn’t synchronized out asins and we had to create them manually, according Amazon listing policy creation, got error ,asked for exemption , then catalogue authorization and that is it.

Our brand was never enrolled and we we were selling unregistered trading mark, at the same time items can’t be deemed as generic as it has label on it. In this case Amazon contradicts saying that generic is not labeled goods , but they deemed our goods as generic( if they did)..

We did apply about 15 appeals with different information after each time we got new request.

Anyone faced that problem? And if there is any chance to solve it as we feel everything we did doesn’t make sense.

Hello @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4@Seller_TSXM2A5nxWSuH @Seller_XUNeUuvrQDpgP@Seller_Udi0JNbTrsmUV@Seller_mIRnuhdx7l5sN@Seller_ZyGdB49sb7An4@Seller_j9Bd91CW3ZVpr@Seller_DNQGSsdC7DccM

We have contacted account health team and seller support team for more than 10 times but with no solution for the issue at hand.

The issue we are facing is we have received policy violation under account health and we have submitted 4 different suppliers invoices and none of those were passed by the internal team, each time giving us ridiculous answer- team was not able to validate the invoice, with no explanation what so ever, we contacted each of our suppliers but none of them received any sort of communication from the amazon.

Also, our account was put under review for the 2 nd time with 97.5% VTR and on time delivery rate, with more than 4000 units sold in fba the same model we are not able to sell in MFN.

If you can please help us in sorting these 2 issues will be greatly appreciated because our account has 98% feedback and 100 % delivery rate average and we are more than capable to fulfil the orders with the inventory we hold but with fear of receiving more policy violations we are not able to update our inventory because we have received 29 policy violations for which we have appealed thrice already now and the 4th one just got rejected this week with same reason - not able to validate invoice.

Also, no funds are available to request for disbursement since 11/1/2025 and now today we are being told that our account health is prime with good feedback so it should not be kept under review and the seller support team says there is no issue .

If you can please escalate the issue further and resolve it so that we can sell the goods we have bought in good faith to be sold on amazon.

Regards.