Daily sales on amazon

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Seller_HH6Bdb9pusJ4O

Daily sales on amazon

out of interest is there a daily cap on sales. We sell well all day and then hit a set amount and the sales seem to stop

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18 replies
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Seller_BS5lg2keRs2QO

Not a cap as such, but Amazon does have sales predictions for each seller and if you exceed them it does trigger a review process. Generally it is all automated and you may not even be aware, but sometimes they may ask for some info.

As far as i know orders still come through but show as pending.

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Seller_z4V6mWqmKYON9

I have always thought this. We have an average 3 day rolling number of sales that never seems to change no matter what we do, we have recently enrolled in the 360 programme which is expensive but thought it was worth it to grow sales, we were offered lot’s of help and advice from a one to one manager. We have done hours and hours of work updating listings, advertising, adding A+ content, registering brands etc. (as they suggested) and still the numbers are the same! It has always been like this, apart from the immediate run up to Christmas number of sales hardly ever change.

You would think that once you have a good sales record and good products you could then gradually build sales by improving listing quality, build a brand shop and so on but that doesn’t seem to happen, we are FBA and have no upper order handling capacity. We were advised to enrol as many products as possible into small and light to cut our FBA fees, we did this only to find that the items that were not our own brand and had other sellers, we lost the buy box even though we have Prime next day and the lowest selling price so now we have to make a new listing as it seems enrolling in small and light means you lose the buy box if other sellers are not using small and light.

It’s always a battle trying to fathom what goes on!

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Seller_ESSu1uGI483EK

Do you advertise? if so you may well be running out of budget

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Seller_bdSdLjti4IugQ

I always thought this with the auction site… and sometimes on here… but I think it’s really a case of trends and averages… If you run a supermarket they know how much food to order based on trends and you don’t go into the supermarket one day and there’s no baked beans… unless the local school is running a fill a bath with beans event and it’s a one off… so we find sales are pretty average… unless you get someone order in bulk.

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Seller_0a8JwzVCco9bA

I started on Amazon August 2020 with a single private label product with 300 units FBA only. I then worked on improving the product and the listing and also got brand registered during my second lot of inventory of 1000 units. By my third stock of 2000 units inventory I had built up sales gradually to average 13 units per day.

I operate in a competitive niche (CPC £1.50+) and in Q4 2021 I further improved my listing and quality of images and started sponsored brand campaigns which are less competitive than standard sponsored product ads.

It has resulted in month on month increase in sales, in fact I sold more in Jan 22 than Dec 21. My weakness I realised was advertising. I spent a lot of time qualifying my product idea and searching the right product to bring to market but sales were still not very impressive considering the quality of my product is superior to anything else being offered on amazon.

To get noticed (even when you have an excellent product with 4.7 star rating and over 250 reviews) you still have to fork out for PPC which is amazons’ way of extracting more money from us.

There are so many variables to consider and those variables have variables when you start to analyse it from your specific individual approach/methodology/business model. Which is why to this day I have not applied anything I learn from seller university because I found it too broad and generic.

Instead I chose to learn from others who have walked a similar path to mine from their real life experiences, and I know many sellers will not approve of what I’m about to say but youtube is a goldmine of tried and tested methods of approaching and managing your ppc campaigns (if you are able to separate the wheat from the chaff so to speak).

I have found a number of sellers on youtube (who started and had an approach similar to mine) that I could easily relate to and learn from, quickly and effectively apply those tactics/tips to stop wasting money on keywords that were not cost effective.

The result: I reached position #2 seller under the sub-category for similar products and the only thing holding me back from taking the #1 position is inventory levels. I have had to increase my price just to keep sales down and avoid running out of stock before my new inventory arrives.

I am the only seller of my branded product with no direct competitor and when spending over £90/day advertising I tend to maintain 97-99% buy box wins. During the low stock periods when I reduce ad spend to £50-£60/day my winning the buy box drops to 80% which I still do not understand why as I am the only seller selling that product - I guess it’s amazon’s way of extracting more money through ppc to maintain the buy box win.

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Seller_ae51e0CJoHqCX

You have had the suggestion that you may have run out of sponsored budget so getting less exposure but if you do not do sponsorship it could be that someone else is running out of budget or stock which is then causing your sales to fluctuate.

It could also be dependent on the types of product you sell.

Go into your daily reports and split down the sales between marketplace and business buyers.

If you find that most of your sales are from business buyers then you will see that your sales are a reflection of business opening hours.

Is it a question you are hitting a specific amount of sales of is it just the time of day that people are placing orders?

You will find very differing purchasing patterns from b2b and b2c so it is worth going into your daily and weekly reports to look at the graphs and analyse what is happening. This proved very useful to me and it also helped with targeting my sponsorship spends

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Seller_WgI9ZUzNXNmfp

i have always suspected this. its like someone puts the brakes on to make you land at a certain number :slight_smile:

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Seller_nKqNWKHfZWsny

Been on more than 10 years. There is definitely a daily limit on our sales. It is beyond the realms of coincidence that the sales we get are within £10.00 of each other for most of this time. Very occasionally (3/4 times a year maybe) sales will spike for no reason, and then level back to the amount we always sell.

Customer Support deny, but the figures we see show it clearly.

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Seller_z9jywjQRrXykR

We sell books. That means, unlike most who post here and have maybe 30-40 products and multiple units of each, we have thousands of products but the quantity is always one. We list more every day and as long as we keep doing that we get orders. If we stop listing, the orders dry up. So, Amazon rewards our activity with discoverability hence the orders. Same thing with the other site. As long as we keep listing we get orders. Any time we stop listing we sink to the bottom and the orders dry up despite the listings still being on the site. If anyone knows how this works we’d like to know.

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