Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.

These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our Seller Forum post:Improve Customer Satisfaction with the Voice of the Customer Page.
Do you have any questions or feedback? Please share them in the comments below.
Regards,
Sakura