Error Code 5461 PLEASE HELP

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Seller_lWS6PfM8rELMM

Error Code 5461 PLEASE HELP

Hi, I am currently trying to list a product under my brand name that I created. I already have a pending trademark application and just waiting for my LLC to be approved through the state which is why I haven't done brand registry for my brand yet. My original error code was "5665" and finally got my brand qualification application approved.

In the approval message I received it said:

"I'm glad to inform you that we've completed our review and we've accepted your application for **{{______}} ** across all stores/countries. You can now create new ASINs using **{{______}} **."

(I left my brand name blank in this text)

Upon receiving this message, I attempted to create a product listing again with my brand name that I requested and am now receiving an error code 5461. My product inventory is finished and all I'm waiting for is the mock listing so that I can generate the shipping template. I urgently need this problem fixed so that I can begin the shipping process as soon as possible. I also created a seller approval application. I'm really confused on why I have to create this application when it's a brand that I created. Please help, I desperately need my shipping labels as soon as possible so that I can start the shipping process.

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Seller_lWS6PfM8rELMM

Update, I have gotten declined twice already because the UPC codes supposedly doesn't match or isn't related to my brand. I literally used the same exact UPC code when applying for brand qualification which doesn't make any sense at all. Can anyone please help me.

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Manny_Amazon

Hi @Seller_lWS6PfM8rELMM,

Thanks for posting here. Error code 5461 means you don’t have permission to create new ASINs for a specific brand. This error typically occurs when you’re trying to list a product for a brand that you’re not authorized to sell or create listings for.

Here’s what you need to know:

  • This error is part of Amazon’s Brand Name policy, which helps protect intellectual property rights of brand owners.
  • If you receive this error, you’ll need to submit an application for approval to create new ASINs for the brand in question.

To resolve this issue:

1. Check the error message for a link to a selling application.

2. Complete the application, providing detailed information about the product, including:

  • Exact brand name
  • Product ID number (UPC, EAN, ISBN, or JAN)
  • Full product title with variations
  • Manufacturer details
  • Product description
  • High-quality images of the product and packaging

3. Submit the application and wait for Amazon’s review.

If you’re a reseller and not the brand owner, you may need to contact the brand owner to get permission or have them create the listing for you.

If you have attempted to apply and still run into any difficulties, please contact Seller Support. If you share your case ID in this thread, I'll review to ensure it's being addressed properly.

Regards,

Manny

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