Hi, Can anyone offer any advice on the following; I am creating a new product and am a little confused on the 'Target Gender' option.

If I sell a baby shower game that is for a mother to be expecting a boy, would the target gender be 'Boy' as Mum to be is shopping for a blue baby boy themed item or would it be Woman as I am targeting women to buy this?

I asked an Amazon specialist but he was confused and told me to leave it but I am curious as to anyone elses advice if possible?

TIA :)

Hi everyone,

Not sure how to say this but I am a new seller on amazon, the cheapest on all my listings but not won buy box at all. 0%. I sent 84 units to the coventry depot, inventory was then sent out to other depots around the UK currently 74 is available to sell. But like I said, nothing is selling. At all. Other sellers on the products are still making sales & winning buy box. Super confused. Has anyone experienced this before? Will my sales come after shipment is closed?

I have created new listing, have stock also but still buy box is not showing