The ASIN which was created when I launched my product has been hijacked by a Chinese brand, they have inserted a photo of their inferior product to dupe customers into buying there own in lieu of my product. I have built my Amazon Global business from scratch I have a UK registered trademark that was applied for while my listing was active.

On registration of my Trademark I tried to apply it to my product which it is related to, however AI said it is not possible and I would need to create a new ASIN!

HOW IS IT POSSIBLE FOR ANOTHER BRAND WITH NO RELATIONSHIP TO MY OWN PRODUCT BRAND ITSELF ONTO MY PRODUCT LISTING ASIN AND AT THE SAME TIME SABATAGE MY BUSINESS! MY INVENTORY (APPROX. 600 items) IN USA HAS BEEN MARKED FOR REMOVAL IN 10 DAYS TIME DUE TO HIJACK BRAND ENROLLING INTO TRANSPARENCY SCHEME.

It is piracy to highest order and where is the seller support when it is urgently needed!!!

I had a perfectly good listing.

Suddenly the brand name changed

So obviously I received a violation on my account because I am the only seller on UK platform.

My listing was removed/blocked.

I raised this with seller support (Brand Registry takes over case)

They ask me to create a new listing. With a new ASIN.

Now this poses multiple problems:

1, The barcode is already attached to this ASIN (Even though it is not seen on amazon UK, it is somewhere there)

2, My units are on FBA, which means I will have to create a removal order and relabel all of it and then ship it back. Asking them to relabel it would also not solve problems. There is the reconciliation issue and others would be solved better only if relabel it and I ship it back.

3, Despite all this I attempted to create a new listing, but since my units are at FBA, I would need to use my old SKU, which means, again it is back to blocked listing.

4, The Brand Registry said that I had changed everything and that I cannot change the original details of the listing. Truth is that when I recreated it, I left it all blank.

Finally I came to the conclusion that the listing is hijacked and no way I could have this unit listed or sold.

I have opened a case. Case ID 10642093142

What information would they expect of me please?

@Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH@Seller_hnDMgUKxMh1V4@Seller_Huz6FT08OxHAR@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_Udi0JNbTrsmUV@Seller_ZyGdB49sb7An4

I have recently have a brand registry application approved, one of my best selling products has had it's listing hijacked and I need to change the brand to the one I have registered. The original listing was created when I was new to Amazon and I managed to create it with a different brand. Does anyone know how to update this?