How to manage very seasonal listings
Hi All,
Interested in any advice regarding how to manage very seasonal FBA listings (eg Christmas decorations).
Where ASINs have sold out is it best to leave them inactive until next year? If so can buyers still leave reviews?
Maybe converting them back to FBM is a better option? I could still supply during the year if needed (if someone wanted Christmas decorations in March say!) - but I don’t want to send stock to FBA just to pick up storage fees.
Thanks in advance and happy holidays.
0 replies
Seller_UUJAfV9h2D90D
Depending on how you prefer your catalogue to look, I always delete listings that have sold out because my custom SKU’s are based on date of purchase / cost price etc. If I then replenish that ASIN I add a new custom SKU.
This is probably the best option, you may (like you say) sell some decorations in March however you’ll end up losing the majority of your profits on storage fees not to mention your IPI will take a bashing which is never ideal.
Just my opinion of course and I don’t actually sell anything that niche so others may have different ideas.
Seller_BS5lg2keRs2QO
The only real issue with having inactive listings in your inventory is that they can still accrue things like policy violations, copyright issues etc etc. Not an issue if it’s something of your own or something you can pull documentation together for, but more of an issue for a seller of something like used media where an old inactive listing from 5 years ago can generate an account issue.
I’m not aware of a buyer being unable to leave a review because the item is unavailable. Definitely don’t use FBA as it’ll drag down your IPI as well as the storage fees you mentioned.
Seller_lljyzgTxr5fgI
It’s a personal choice. We sell some “very seasonal” items, only about 3 weeks a year but just leave the listings in place for next year. Some other things we only get in ad-hoc and those listings have been in place for several years. There hasn’t been any available stock now for over 18 months but the listing still remains because at some point, stock will appear again (hopefully) 
