Not getting sale - Adverstising making me loss

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Seller_gOpJ1ldoRPPr2

Not getting sale - Adverstising making me loss

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

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6 replies
Tags:Advertising, Deals, Eligibility, Increase reviews, Keywords
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Seller_ZJhFeE3tNKzfh

Theres nothing inherently wrong with your listings, though if you look at other USB cables some do really go to town on the images. So if there was anything I'd do - its get more USPs and dimensions into the product images.

The problem is you are selling in probably the most competitive market imaginable. And what makes one USB cable different from another? Not a lot. So most users will either price stack low to high or simply click one of the sponsored products.

To be honest - I would say you are better off diversifying what you are selling. The positive is, you have a brand name that doesn't necessarily tie itself to one particular category - so this would be do-able.

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Seller_mS10UjVYuuGor

Now cables are standardised people are buying less of them as they often get a free one with a new device that they can charge everything with, but they do eventually break.

Personally I buy new USB cables when a few have broken so would seek a bundle pack of 3, 5 or even 10 at a discounted price to buying several single cables, so if you don't already then consider offering bundles at a discount to the customer.

As @Seller_ZJhFeE3tNKzfh says, you are in a very competitive market where some sellers will be happy making pennies on USB cables, perhaps ordering x number of them helps them get discounts on other products from the same maufacturer.

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Seller_fU1c2xcA8jl4j

I have to disagree the listings are very bad.. one has one image? no A+ they are maybe a 2/10.. that won't cut it on Amazon anymore

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Dougal_Amazon

Hello @Seller_gOpJ1ldoRPPr2,

My name is Dougal from the Community Manager Team and thanks for posting your question.

@Seller_ZJhFeE3tNKzfh, @Seller_mS10UjVYuuGor and @Seller_fU1c2xcA8jl4j have all provided some valuable feedback. In addition to their comments, I do see some other opportunities for detail page improvement.

Mainly, utilization of images and a Brand Story in conjunction with your A+ content.

These are not required and probably are not showing up on your Improve Listing Quality dashboard because of that, but these are additional steps you can take.

Here are 2 help page resources you can reference:

  1. Improve ASIN detail pages
  2. Improve quality of your listings

Please let me know if you have any additional questions.

Best, Dougal

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