Amazon Median Pricing percentage discounts

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Seller_P9WE9DmQhKbaT

Amazon Median Pricing percentage discounts

This is about the red % figures shown against sellers listing price

Can anyone explain

What is the point?

and

How is it calculated?

In the case of item from which the screen shot is taken Amazon are selling at £4.09 (and conveniently award themselves the buy box) but there are numerous sellers with the same item at prices from about £3.20 (I have sold quite a few recently at £3.35). It beats me how the median price could possibly be £4.04

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Seller_DTufFoxJuMU0M

Amazon makes no sense to me (as a buyer or a seller) when it comes to buy boxes and prices.

I have ones where it wants me to compete against myself (FBA and FBM on same ASIN and obviously I charge more for FBA)

Sometimes when I go into the “sale” price that I have set is my FBM and its proudly telling customers that its the cheapest its been in 30 days and showing my FBA price as the “was” price and my FBM price as the “sale” price.

All of these are items that I sell by myself on the ASIN.

At the “i” on the popup beside the was price it says “This is the median selling price paid by customers for a product on Amazon.co.uk (excluding promotional prices). For Amazon Fresh offers, the price is calculated as the median price offered locally for at least seven days of the last 90 days (excluding promotional prices).”

Therefore:

I’m guessing to make customers believe the product is on sale, and that they should buy now, or convincing them that the price is low and they’re getting a good deal

Median is a simplified way of working out a mid range, basically you put all the prices from highest to lowest in a row, and you find the middle number (for instance if you have 11 numbers, then you go to the 6th one on the list) that number is the median. (if you have 10 numbers, then you go to the 5th and 6th, add them together and divide them by 2)

The Median is taken from the prices the customers have paid over the last 90 days, so sadly we will never have access to that information, you can only assume that the bots can do maths and that they are actually calculating the median (and not the mean or the average lol)

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Seller_WseB32EBb785w

If you are looking for purpose and rationale, I doubt you’ll find either on Amazon :grinning:

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Seller_DTufFoxJuMU0M

I have to admit as a Prime subscriber I often buy Prime offers, but its more out of impatience than wanting to get the best value out of my subscription

Have you ever had a gamer headset do without a headset for a whole 24 hours! Honestly you’d think I just burnt the house down and left her on the street haha (which i might have done if I’d had to listen to her for 3-4 days :wink: )

I have my prime membership so I can get the items that I want mostly the next day, or the most 2 - my pet hate is when i hit prime because I want something in a hurry and Amazon starts showing me offers that are delivered free to prime members but I have to wait 4 weeks for them.

I’d rather have a fast delivery option where I could look at items that will be here in the day day or two (like on Ebay) I am fully aware I am paying more for the item than if I wanted… but like I said I don’t want to wait :wink: Sadly Amazon doesn’t allow a cheap upgrade to 1st class post (which I would often pay on Amazon) and I don’t want to upgrade a £5 item to special delivery! So its easier to pay £6 or £7 to get it on Prime

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