Hi New Sellers!
Your first 90 days are crucial for building a strong foundation. To support you, Amazon’s New Seller Incentives (NSI) provide over £42,000 in potential benefits, including credits, discounts, and fee exemptions across key programs like Brand Registry, Fulfilment by Amazon (FBA), and Advertising.
Who’s Eligible?
- You must be a new seller on Amazon’s Professional selling plan
- Your first buyable ASIN must be listed on or after March 1, 2024 in the UK or other EU stores
- You must enroll in the relevant programs within the required timeframes
Programme Benefits
Brand Registry
- 10% bonus on the first £40,000 in branded sales, then 5% on the next £760,000 (up to £42,000 total bonus)
- £160 Amazon Vine credit – Enroll products in Vine to receive trusted customer reviews
- Must complete Brand Registry within six months of listing the first product
Fulfilment by Amazon (FBA)
- Auto-enrollment in FBA New Selection, which includes free storage, removals, and returns processing
- Exemption from storage utilisation surcharges for 12 months
- Exemption from low-inventory cost coverage fees (PANEU) for 12 months
Shipping & fulfilment credits:
- £80 credit for Amazon Partnered Carrier programme
- £160 credit for Amazon Global Logistics
Advertising
- £40 credit for Sponsored Products – Helps increase product visibility through ads
- £40 credit for Vouchers – Create compelling promotions for customers
- Must start advertising within 90 days of listing the first product
Benefit Disbursement & Important Notes
- Vine credits – Only apply 5 days after brand benefits eligibility is determined
- FBA & Shipping credits – Applied after the first shipment is received at an Amazon fulfilment centre
- Advertising credits – Appear in Campaign Manager within two weeks of eligibility confirmation
- All credits have expiration periods – unused amounts will expire if not redeemed in time
For full details on eligibility, program rules, and frequently asked questions, refer to:
📄 New Seller Incentives Eligibility Guide (PDF)
🔗 New Seller Incentives Help Page
If you have any questions, feel free to ask here. Happy sales!
Ezra
