18/5/24 - received an email from Amazon..
When compared to Amazon, our products are cheaper on eBay and our website, as we have almost zero fraud on these platforms, whereas we have to factor in Amazon fraud, false A to Z claims and also free returns for whatever reason. Anyway Amazon are openly telling us to match our ebay prices, i.e. price fixing.
Our product is no longer available to buy on Amazon until we submit to their demands to reduce our price.
Any ideas how to fight this?
Dear Seller,
Amazon selects offers to be the Featured Offer (Buy Box offer) based on what we believe will delight customers, including great prices, availability, and delivery speed. The Featured Offer is the offer selected when the customer clicks the 'Add to Cart' button on the product detail page.
Below is a list of product(s) in your catalogue that are not currently eligible to be the Featured Offer because they are not priced competitively compared to prices for those products from retailers outside Amazon. These offers are still displayed through our Offer Listing Page and other areas within the Amazon store.
If you'd like to restore Featured Offer eligibility visit Pricing Health within the Pricing section of Seller Central to lower your price on Amazon.
Your offers that are currently ineligible to be the Featured Offer are:
Note: your prices below include delivery.