A Chinese seller has completely ripped off my product.
They bought an old copy of my quiz game and typed out the entire thing (with lots basic typos added), and recreated the packaging entirely (only omitting the 'Made in UK' and UKCA and CE logos). The brand name is trademarked, so doing this is infringing my trademark.
It's very clearly counterfeit - there are loads of visible typos on the question cards, the box is clearly a rip off of my game. And in one of the product photos you can actually see my FNSKU on 'their' product.
It's definitely a scammer - it's a chinese seller with the business name "handanhanshanquyuzhudianzishangwuyouxiangongsi" and all they sell is hundreds of knock offs of famous branded products.
They have created a new ASIN (under their own UPC and an unrelated brand name) even though it's literally just my product (albeit with added typos, and no 'Made in UK' or CE logo.
The counterfeit shows up very high on the organic listing when you search for my brand name. The delivery date is 2-3 weeks into the future and Christmas is our busiest season - I'm worried that by the time this is spotted it could've had a material impact on my sales.
What is the best way for me to stop this? I was going to use the 'Report Trademark Infringement' tool, but I'm nervous about reporting someone who clearly has no regard for the law, when it will be very obvious who has made the report. My products are seasonal, and if he were to make spurious IP claims against me in retaliation, just before Christmas I have no faith in Amazon seller support to not simply ban me whilst they investigate, which would be disastrous for my business.
Is there another option?
Thanks in advance!