Performance notification_Transparancy
We recently received this notifincation as we are selling on this listing from nealry as year now as all of a sudden manufacturer added he transparacy codes.
Can you please advise what to do in this case ?
We removed some of your listings because your inventory is not appropriately labeled with Transparency codes or Transparency enabled serial numbers. The item(s) we removed are at the bottom of this message. You may not currently list these items and your inventory is currently ineligible for removal.
Why is this happening?
You have not sent us the information we requested to confirm the authenticity of your inventory. The items listed at the end of this email are part of Amazon’s Transparency program and you have inventory that is not appropriately labeled with Transparency codes or Transparency enabled serial numbers. Transparency is an item-level tracing service that helps protect customers from counterfeit. The sale of counterfeit products on Amazon is strictly prohibited.
The Transparency code or Transparency enabled serial number is a 1D, or 2D barcode which is affixed to the outer packaging of each individual unit of the product. These codes can be available in 5 formats. The two most common are: a) 26 digit, alpha-numeric identifier beginning with AZ; or ZA, b) A Serialized Global Trade Item Number or SGTIN total length is 38 characters. These two codes will have a “T” logo.
If you cannot find a code with a “T” logo, look for a serial number code that is between 7-20 characters long. The serial number can be a 1D, 2D or QR code and will likely include the pre-fix “SN”. The serial number code will be applied to the same side of the packaging as the GTIN (UPC/EAN/ISBN) barcode.
6 replies
Seller_lljyzgTxr5fgI
The Amazon Transparency Program is designed to protect buyers being sold counterfeit products. If a manufacturer has decided to add codes to their products then this is likely to be in response to either an increased number of counterfeit products on the marketplace or as a result of EU legislation changes. In either event, the manufacturer should have notified it’s distributors or customers of upcoming changes in adding transparency codes so that old stock could either be withdrawn or relabelled.
In your case, it sounds like you will need to get confirmation from the manufacturer or authorised distributor that your products are genuine. Amazon may then release them via inventory removal and the manufacturer may then replace them with transparency coded products.
In the event of not being able to provide Amazon with the necessary confirmation of authenticity, you will probably lose the stock that Amazon holds as they won’t release it in case it is counterfeit.
You might find this link helpful:
