I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings
Kindly help me to reactivate the account...
last submitted POA is,
Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation
Subject: Appeal – Request for Leniency and Reconsideration
I am writing to appeal the suspension of my Amazon.UK seller account. My name [Moderator Edit: removed personal information], and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies.
1. Root Cause of the Issue
My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:
- B0F2TST1W8 (UNIWA)
- B0F243H83Z (KingDian)
- B0DR5S83YH (SomnAmbulist)
We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.
I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings.
Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.
2. Corrective Actions Taken
- I have permanently deleted the three ASINs in question from my inventory.
- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.
-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.
- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.
- I have conducted an internal audit and identified all possible non-compliant practices.
3. Preventive Measures Implemented
- I will only list products for which I have complete commercial invoices from verified suppliers.
- I will not list any branded products without Amazon pre-approval and brand owner authorization.
- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.
- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.
- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.
- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.
I now clearly understand that:
● Branded products must be listed under the correct brand ASIN.
● Brand images and names must not be used under a generic listing.
● Invoices must reflect a minimum purchase of 10 units for Amazon verification.
4. Explanation Regarding Documentation
At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.
I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.
5. Request for Leniency and Future Reapplication
I respectfully request that Amazon reconsider my account status based on the following:
- No orders or shipments were made for the affected ASINs
- This was a first-time misbranding policy violation
- I have removed all offending listings and ceased selling activities
- I am committed to following all compliance requirements moving forward
If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.
I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.
Thank you for your time and understanding.
Sincerely,
