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Brand Registry Application Guide Update - Product Image Guidelines
We've been listening to feedback from our sellers, and we understand that for some, the image guidelines for Brand Registry applications can be challenging to navigate.
Brand registry rejected computer based images.
Brand Registry Rejected in UK.
We are updating the Brand Registry Application Guide, a step-by-step guideline that details the enrolment process through self-service registration, to include a new section on product image guidelines. (Located on pages 6 through 7).
We are also going to host an Ask Amazon session on image guidelines so that sellers will have the opportunity to connect directly with our Brand team experts. More details about this event will follow shortly.
Do let us know if you have any feedback or questions!
0 replies
Seller_sT9rQnUnQR3XB
Hello, if the photo submitted during brand registration only shows the part with the brand logo (this image only displays a portion of the product rather than the entire product), does it meet Amazon's requirements? I noticed that your images also only show the part of the product where the trademark is located.
I’m asking this because some products are relatively large and have complex structures, making the brand name appear quite small. If we take a full view of the product, the brand name on it won’t be very clear. Additionally, you have a 5 MB photo requirement.
Seller_9fA2L82vl2c6V
Hi,
What are the guidelines regarding acronym's for brands? For example my brand is "The Game Sanctum" but we have two logo's for different circumstances. The long "The Game Sanctum" logo doesn't work well on smaller items so we use a "TGS" logo (e.g. our logo on these forums)
Based on your guidelines, this wouldn't be acceptable but could this be looked into? I still plan on using "The Game Sanctum" in the titles but the packaging may vary between "The Game Sanctum" as long text or a shortened "TGS" version.
Seller_4mvpF14wacAyg
Hi @Julia_Amzn
This is relating to brand registration but not that actual application process.
I'm constantly having to apply for the same brands over and over again, ones I have sold for many years.
Why do Amazon not give you a date at which your "application" expires? It just seems they give you a random amount of time after successfully applying and then they pull the rug from under you.
I log in every 1-2 weeks and have to reapply for the same brands just to do basic jobs like fix variations Amazon break. Not to mention that fact that when you do remove my access, variations break for some unknown reason which has been going on for years now.
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