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Open Discussion: Amazon Generic Products
Hello Sellers,
I hope you've had a good start to 2025.
I would like to continue the discussion on Branded product listed as generic started by @MoyaRecord. Please share your feedback, experience and related ASINs/case IDs regarding this.
I´m posting Amazon policies on this topic for our reference:
I would appreciate your engagement in this topic.
Thank you!
50 replies
Seller_aKxhQXDaDD3dC
Hi Julia
I have seen an influx of generic listings recently compared to when I started selling two years ago.
I hope Amazon gets to the bottom of this as I have been kicked of a couple listings for violation. I provided proof of receipts but as usual Amazon rejected them.
It is very frustrating for sellers as we are trying to earn an honest living. The time and money that goes into building the business to then have all that effort wasted due to a violation which could have been avoided if Amazon did not allow it in the first place.
Like many other sellers I am also beginning to feel Amazon is not for me. I am paying Amazon £££s in fees only for Amazon to hit me with a violation, removing the listing and removing the buybox due to the competitive offer.
I hope the above issues are fixed as Amazon is becoming an extremely difficult platform to sell on.
Seller_0L2wIKRLuFYXz
If it says Nike on the box or Sony on the box or whatever brand is on the box no person should be able to should to just say it's generic. Generic is items sold with no name on the product and usually the packaging would also be blank or may just have a photo of the item.
The main issue to address though is the ones who rename a brand to their own name......... that should be an absolute no no
Seller_Fg2fqaWOnEtha
And yet it's so common...for incense it's a joke as they are mostly imported from India and not really monitored and there are so many sellers sending Satya incense to FBA under their own brand.
Julia_Amzn
Hello Sellers, I really appreciate your engagement in this discussion. You've all shared great points here. I'm looking forward to receiving more examples and comments from you.
Seller_M0KDZMmrenoyq
I've got another error 5886 message for a vinyl record, but this time ASIN already has a label on the system, and nine sellers are selling it. I suppose you have heard the band IRON MAIDEN. Amazon believes that one of their best-selling albums is generic, and they suggest creating another ASIN. I wish you could act @Julia_Amzn . These errors started to become ridiculous, and customer support is completely useless when we face these messages.
We couldn't even sell Iron Maiden records...These unsolvable issues really discourage us from selling on this platform... Someone should solve these problems.
Case ID: 10773252562
ASIN: B0D2Z6193L
Julia_Amzn
@Seller_M0KDZMmrenoyq, I was just about to reach out to you in another thread we're working on. Can you please use the report path below for ASINs B0D2Z6193L and B0D1YQ3SFX?
Report abuse: Content on detail page is incorrect or not allowed as per Amazon’s policy
Please confirm once you have submitted reports for the above ASINs. Thank you for your cooperation.
Seller_M0KDZMmrenoyq
@Julia_Amzn As I told you before, I already reported B0D1YQ3SFX , not once but 3 times. This was the response:
"Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported ASINs for the violation type selected."
All suggested paths are dead ends...
Julia_Amzn
Thank you for confirmation @Seller_M0KDZMmrenoyq. Do you happen to have the case ID for this report or submission date?
Seller_M0KDZMmrenoyq
Hello @Julia_Amzn ,
Yesterday, I reported both ASIN as you suggested. Nothing changes... Amazon bots only reject every submission.
"Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B0D2Z6193L, B0D1YQ3SFX for the violation type selected.
ASIN: B0D2Z6193L, B0D1YQ3SFX
Order ID (if applicable):
Complaint ID: 10783175082, 10783339992
Sincerely,"
Julia_Amzn
Thank you for your confirmation @Seller_M0KDZMmrenoyq!
Seller_M0KDZMmrenoyq
@Julia_Amzn
Will there be any changes regarding these ASINs?
Seller_6A9BM76EEV5EG
Hi Julia,
ASIN B0768931XT is listed as generic however it is not. The EAN is now locked as cannot add to the listing. Only thing I can do is put it under another EAN but then it would not be the correct EAN. Is there any way of unlocking it? No one is even on the listing :)
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