Best Strategy for PPC
Hey Guys,
i have sent in my first product into amazon. i was wondering what would be the best strategy for PPC? i have a baby item which is intened for the cold season so this is the perfect time to be selling it. what would be the best way to get it into the view of customers?
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I’m no expert but, when choosing a search term, I log into my buyer account and start typing the most obvious words I’d put in if I were looking for one then look at the suggestions. I just assume that people are lazy and will click on one of those instead of carrying on typing.
While getting friends and family to buy your products will get you suspended, it can help to promote your items off of Amazon eg, on FB (if you have a business page?) When launching something new, say, a pug birthday card, I will do an introductory price for the first weekend and post on various pug owners Facebook groups to drive traffic.