Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    New features for Fulfilment by Merchant sellers
    by News_Amazon

    We’ve introduced new Fulfilment by Merchant (FBM) features to give you more control over your settings. These improvements can help you manage delivery dates more accurately and keep your products visible even when your business is closed.

    New features for FBM settings include the following:

    • Seller-set holidays: You can now set your own holidays, which are days when your business is closed while keeping your products visible to customers. Previously, you had to use vacation mode to manage time off, which made your listings temporarily undiscoverable. The system automatically adjusts delivery dates to account for your holiday schedule. Go to Shipping settings to configure your holiday dates. To learn more, go to Manage holiday settings.

    • Enhanced transparency for delivery dates: To help you understand how delivery dates are calculated, we’ve added new columns to your FBM order reports. These show the handling and transit times used for each order. To learn more, go to FBM order reports.

      You can also view handling time per SKU and download your handling time report on the Product-level shipping preferences dashboard. To learn more, go to Product-level shipping preferences.

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    Commingling practices will end effective March 31, 2026
    by News_Amazon

    In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes.

    Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network, even if that inventory belonged to a different seller, to achieve faster delivery speeds. Now that most sellers maintain inventory levels that keep products close to customers, we can achieve fast delivery without commingling.

    The following requirements will go into effect for inventory shipped on or after March 31, 2026:

    • Brand owners with the Brand Representative selling role in Amazon Brand Registry will no longer need to apply Amazon barcode stickers to prevent commingling for products that already have manufacturer barcodes (such as UPC, ISBN). This means more flexibility in how you manage inventory because you will not need to pre-allocate units to Amazon or other channels. For more information, go to How to switch to manufacturer barcodes.
    • Resellers (not enrolled in Amazon Brand Registry as a Brand Representative selling role) will now be required to use Amazon barcode stickers for products even if they have a manufacturer barcode. If you are already using these stickers, you can continue to follow your existing process.
    • For products that do not have a manufacturer barcode, both brand owners and resellers will need to use Amazon Barcode stickers.

    For more information, go to FBA barcode choice and labelling FAQ.

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    EU referral and Fulfilment by Amazon fee reductions to apply January 5
    by News_Amazon

    On January 5, 2026, we will reduce referral fees for certain categories, extend Low-price Fulfilment by Amazon (FBA) rates and lower caps on deal fees. We’ve brought forward these changes, previously planned for February 1, to further support your business growth in 2026.

    On December 2, we announced one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. This included further reductions to Fulfilment by Amazon fulfilment fees for parcels, and reduced referral fees for Clothing and Accessories items below £20/€20, in effect since December 15.

    The following changes will go into effect on January 5, 2026, in all European stores:

    • We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
    • We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
    • To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.

    To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics.

    All remaining fee updates announced on December 2 will take effect on February 1, 2026. For an overview of all 2026 fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.

    Thank you for selling in Amazon’s store.

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    Access up to £44,000 in incentives to grow to our newest EU stores
    by News_Amazon

    If you’re a brand owner, you can now qualify for up to £44,000 in incentives when you launch your business in the Netherlands, Sweden, Poland, Belgium or Ireland.

    With New Seller Incentives, you can earn up to £44,000 through a 10% referral fee discount on your first £40,000 in eligible sales, followed by a 5% referral fee discount on your next £800,000 in eligible sales. Benefits are automatically applied when you meet the requirements.

    To qualify, you must meet the following requirements:

    • Be new to selling in our Netherlands, Sweden, Poland, Belgium and Ireland stores.
    • Enrol in Amazon Brand Registry within six months of listing your first product on or after October 23, 2025.
    • Be the first owner of your brand in our Netherlands, Sweden, Poland, Belgium or Ireland stores with a brand representative role assigned to the brand.

    For more information, go to New Seller Incentives.

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    Maximum box length for FBA orders to increase
    by News_Amazon

    Starting June 20, 2025, the maximum box length for Fulfilment by Amazon (FBA) orders in the UK, France, Germany, Italy, and Spain will increase from 63.5 cm to 91.4 cm.

    This change allows you to use longer cartons across multiple sales channel and to meet industry standards.

    The maximum box dimensions will now be as follows:

    • Length: 91.4 cm
    • Width: 63.5 cm
    • Height: 63.5 cm
    • Weight: 22.7 kg

    If you've already sent in packages under the new dimensions, they’ll be received as standard size boxes with no defects or fees.

    For more information, go to Shipping and routing requirements.

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    Amazon.ie is now live in Ireland
    by News_Amazon

    Amazon.ie, our dedicated store for Ireland is officially live.

    Your existing product listings on Amazon.ie are now available to Irish customers, and you can expand your business with the following benefits:

    • Free VAT registration in Ireland and two years of free VAT filing services valued up to €1,900. For more information, go to the terms and conditions.
    • Get discounted FBA and Pan-European FBA fees when you use the local fulfilment centre.
    • Seamless expansion with the automatic listing of your existing products.

    To list more products on Amazon.ie, go to Manage All Inventory and then prepare your Shipping settings.

    The Amazon Services Europe Business Solutions Agreement has been updated to include Amazon.ie references and local currency information.

    For information including pricing and fees on Amazon.ie, go to Amazon pricing for sellers in Ireland.

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    Help boost your business with Used products
    by News_Amazon

    In 2029, the number of second-hand ecommerce users across the EU is expected to reach 192 million. Selling Used products in our store allows you to expand your business while extending product life cycles and supporting a more circular economy.

    You can offer returned, pre-owned or open-box items as Used items so that customers seeking quality products can purchase them at competitive prices.

    You can start now by creating a listing, selecting a product and picking a Used category from the following:

    • Like New
    • Very Good
    • Good
    • Acceptable

    Listing Used products with us is simple and integrates with your existing Amazon business.

    For Used product criteria and conditions, go to Selling Used products on Amazon.

    For more information, go to the Sustainability Hub.

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