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Pinned by community managerCheck out the new features available on Seller News!
Are you wondering what’s new with the Seller News experience? As your central hub for critical updates and insights, this revamped experience for desktop is designed to make it easier for you to stay informed. Let’s highlight a few of the updates to make your News experience even better:
* A dedicated homepage with a Featured Stories section that highlights the most important updates, policy changes and announcements all in one place.
* Improved news categories, such as Policy and Compliance, Fulfil Orders and Grow your Business, to navigate topics that align with your interests and priorities.
* Easily explore articles that are similar to the one you're currently reading.
* Recently published articles section allows you to stay up to date on the latest news.
Take a few minutes to explore the new design and features of Seller News on desktop, your essential hub to stay informed on the latest and most critical updates from Amazon.
Effective as of January 1, 2025, we’ll change the format of invoice numbers created by VAT Calculation Services.
This change will shorten invoice numbers to 14 characters, which will help Amazon Business customers to manage invoices more efficiently in their accounting systems. Invoice numbers will continue to be unique and sequential.
If you’re enrolled in VAT Calculation Services and we create invoices on your behalf, we encourage you to check whether this change affects your processes and make any necessary adjustments before January 1, 2025.
For more information about the new format, go to Value Added Tax (VAT) invoicing and reporting
Inbounding delays in our Continental FCs
We’re currently experiencing capacity constraints in fulfilment centres in Germany, France, Italy, Spain, the Czech Republic, and Poland. There may be delays in receiving your inventory.
If we’re unable to receive your shipment, we’ll work directly with your carrier to find the next available appointment. To check the status of your shipment, go to Shipping Queue.
If your carrier cancels your shipment pick up, we recommend that you work with them to arrange a new pick-up date.
We understand how important it is to receive your inventory for the holiday season, and are working to resolve these capacity constraints as quickly as possible.
New feature to edit coupon discounts
You’re now able to increase discount amounts for active coupons without the need to recreate the coupon.
This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels.
To edit an active coupon discount:
- Go to Advertising > Coupons
- Select the coupon that you want to edit
- Click Edit.
- Enter the new, higher discount amount
- Click Submit to save your changes.
For more information to create and manage coupons, go to: Create a voucher
Prove EPR single-use plastics compliance
If you sell products containing single-use plastic on Amazon.de, you can now prove your compliance with the Extended Producer Responsibility (EPR) for Single-Use Plastics regulation on the Account Health dashboard. Starting January 1, 2025, Amazon will be legally obliged to confirm your compliance and deactivate non-compliant listings.
If you’re a producer established in Germany, follow the steps below to prove your compliance.
- Step 1 – Register your brands in each single-use plastics category with the German Environment Agency’s Single-Use Plastics Fund platform (DIVID).
- Step 2 – Submit your registration numbers for each brand and product type combination in the Compliance Portal via Account Health > Policy Compliance > Regulatory Compliance. We will review and update the status of your submission in the Compliance Portal within five working days.
- Step 3 – Starting in 2025, report the types and quantities of single-use plastic products that you sold in Germany to DIVID, and pay the corresponding levy (eco-contribution fees) each year. To access your EPR reports, go toEPR Category Report.
If you’re not a producer and are established in Germany but only resell products from producers, you must obtain the registration numbers from your upstream supplier and follow Step 2 and Step 3 above.
If you’re a producer, or resell products from producers, and are not established in Germany, you will need to register via DIVID, appoint an authorised representative to fulfil your EPR reporting requirements, and follow Step 2 and Step 3 above. For more information, go to Authorised representatives FAQs. To find an authorised representative, go to Amazon’s Service Provider Network.
To check if you’re a producer under German EPR law for single-use plastic, go to Self-check on Producer status on the DIVID portal.
For more help, you can contact a third-party compliance service provider to help you meet your EPR requirements.
For more information, go to EPR requirements: single-use plastics in Germany or contact Selling Partner support.
Starting on January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.
- VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
- All cross-border shipments to and from Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria or Sweden will be included in VTR calculation, unless the order value below is €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.
As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.
This VTR policy update is also reflected in Changes to programme policies.
Seller Export and Delivery enables you to ship your Fulfilment by Amazon (FBA) inventory from Germany and the UK to Amazon fulfilment centres in the US through an Amazon partnered carrier.
Seller Export and Delivery offers delivery rates that we negotiate on your behalf and hassle-free logistics to help you expand your global sales through FBA.
The programme offers the following benefits:
- Competitive delivery rates and seamless payments integrated with Seller Central
- Convenient door-to-door pickup and delivery by the Amazon partnered carrier
- Streamlined order processing and tracking within your Seller Central account
- Support for origin and destination customs clearance by the Amazon partnered carrier
To explore how Seller Export and Delivery can simplify your global shipping to the US, go to Sell Globally and register for our US store.
Drive ad engagement during Black Friday and Cyber Monday
During Black Friday and Cyber Monday, participate in one of the biggest brand-building advertising opportunities and help shoppers around the world discover your products and deals.
Here is your advertising checklist to use during this holiday event:
1. Optimise for engagement.
Select high-quality, larger-size product snapshots that make it immediately clear for customers what’s being promoted.
Use single-product creative that features simple and neat composition.
Use simple, easy-to-read copy to help clarify promoted products.
Include sharp, vivid visual elements to help your creative pop. For example, colour product images, logos designed on coloured frames and high background-to-foreground contrast can make creative more noticeable..
Improve brand recognisability by displaying a distinct logo that is familiar to customers.
Promote your top deals and products through responsive e-commerce creative, which allows you to promote your products using optimised ads.
2. Ensure that your store is ready.
Make sure that your store’s Black Friday and Cyber Monday promotional messaging adheres to ad policy: In your brand’s store, promotional messaging is only permitted when used with the Featured Deals store widget.
Use the approved stores layout for the holiday event: Featured Deals widget on top, text banner in the middle, product grid at the bottom.
Schedule a separate store version for Black Friday and Cyber Monday if needed.
For more information on how to prepare for this holiday event, go to the Ads Black Friday and Cyber Monday guide or the Ads Holiday Guide.
Submit listings in French or Dutch on Amazon.com.be
Starting on November 18, 2024, you can submit listings in French or Dutch, based on the language that you prefer.
When you add products, either using the Blank form or the Spreadsheet template, you can select your preferred listing language before you submit your listing.
Once you select a language, you must submit content in that language for all SKUs in a listing template. All attributes for a given SKU must be in a single language. We’ll translate your content into each of the remaining customer-facing languages that are available on Amazon.com.be: French, Dutch and English.
If you identify issues with translated content, contact us.
For more information, go to Choose your preferred language to list on Amazon.
As part of our Payments based on delivery date policy, we typically reserve your sales proceeds until seven days after an order is delivered.
To provide you with more visibility into these funds that we've reserved, we've added a new deferred transactions status on the Payments dashboard.
By November 1, your delivery date reserve amounts will display as Deferred transactions in the Total balance box at the top of the Payments dashboard. Until then, they may still display under the account-level reserve field on your Payments dashboard and reports. Note that if you aren't subject to our delivery date policy, your dashboard won't be changed.
To view more details, click the deferred transactions balance. The Transaction view page will display the list of orders that make up this balance, the deferral reason, and the estimated payment release date for each order.
To download a detailed report of your deferred transactions, follow these steps:
- Go to Payments reports repository.
- Under Report type, select Deferred transaction.
- Click Request report.
When a transaction is updated from deferred to released, it will no longer be included on the Deferred Transaction report. To download all released transactions from a specific period, select the Transaction report type.
Only new transactions posted after this change will show as deferred. Older transactions will remain reserved under account-level reserves until they are released for payment. You may also still see an account-level reserve if one of your orders has received a claim or chargeback, or if your account is under review.
Note that deferred transactions won't be included in the chart on the Payments dashboard, and they will only appear there after they're released.
For more information, go to What is a deferred transaction?
To provide feedback on this change, email us at seller-payments-experience@amazon.com.
The 2024 Holiday Brand Guide is here
The 2024 Holiday Brand Guide is designed to help you prepare for holiday shopping season—Black Friday, Cyber Monday, and end-of-season deals.
In a survey of 5,000 U.S. consumers, 71 percent plan to shop online on Black Friday, and 70 percent say they will proactively check for deals during Cyber Week.
To help you get the most out of this holiday shopping season, the guide includes overviews and best practices for brand programs, such as A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As well as helpful tips to make your listings stand out, best ways to refresh your content, and easiest ways to get the right deal to specific audience segments.
To get started, go to 2024 Holiday Brand Guide.
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