Hi everyone,

I’m sharing this here because I honestly cannot believe the state of things right now.

Please see the two screenshots attached:

14th October – usual ad spend of around £3,500/day (normal for us).

27th October – ad spend £900 total.

Nothing has changed on our side. Budgets are high, CPCs haven’t changed, no day-parting in place. Yet every single campaign across the board is just ceasing to display after 12pm UK time.

This is costing us tens of thousands per day in lost sales.

We’ve escalated this with our Strategic Account Services Program Manager but, to be frank, this is an absolute joke and sellers deserve transparency.

To make things worse, on Saturday night our payments were suddenly ceased with no true explanation other than “it could possibly be to do with your metrics.” Our metrics are perfect. Account Health score is 1000/1000, all thresholds well above requirements. This has since been sorted out, but it does not help your mental health when you’ve got staff wages, bills, and commitments that rely on cash flow being consistent and predictable. I can also see many other sellers being affected by this as well.

We turn over 8 figures annually on this platform, but over the last year it has become an absolute nightmare to deal with. How are businesses expected to operate, forecast, and grow when things like this are literally occurring every single day?

The introduction of AI into this business has been its downfall. Amazon laid off around 30,000 staff recently, and it’s painfully obvious that listing takedowns, account flags, and even major business-impacting decisions are no longer human reviewed, they are AI-driven, blunt, and error-prone. That leaves sellers completely exposed, with no proper escalation path or human oversight. We usually tend to have to 'Fight AI with AI'

This needs to be acknowledged publicly and resolved. Sellers cannot keep footing the bill for systemic issues like this.

New day, new problems…

I’ve had dozens of perfectly harmless product listings deactivated because the automated system insists they contain synthetic cannabis. They absolutely don’t. Yet no amount of evidence seems to convince Seller Support that my items are both legal and legitimate.

They ask for photos ... I send them. They request full ingredient lists ... I send those too. I even provide links directly to the manufacturer’s website. Still, the listings remain blocked.

The latest case involved incense, again. I opened a case with Seller Support, but eventually gave up out of sheer frustration. If I try at all it's because I am now a 'repeat offender' and all these alleged violations have started to affect my account health. After sending photos once, they demanded them again… then instructed me to change the listing description. The only “advice” I received was to avoid using words like incense, incense cones, or incense sticks in the title or description. How exactly am I supposed to sell incense without mentioning that it’s incense? And since when is incense illegal? End of rant.