Are you absolutely certain that the title change is what has taken the listing down, or could that be co-incidental ? Did a robot email you to give a reason as to why theyve taken this action ? We had a similar scenario a few years back on a £400k pa sku. Can't lie, it was a nightmare, but I might know something you can try, depending on what theyve said about why the listing came down.

Hello

Your Amazon selling account has been deactivated. Your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. Funds available in your account will be withheld. If you have FBA inventory of the items causing "inauthentic" complaints in Amazon European fulfillment centers, they are currently ineligible for removal.

Why is this happening?

We have taken this measure because we have concerns about the authenticity of the items listed at the end of this email. In order to ensure that customers can shop with confidence on Amazon, we request additional information from sellers to confirm the authenticity of certain products. The sale of counterfeit products on Amazon is strictly prohibited. Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect. Additional information regarding these policies can be found at the following Seller Central pages

-- "Amazon Anti-Counterfeiting Policy":

https://sellercentral-europe.amazon.com/gp/help/201165970

-- "Policies and Agreements":

https://sellercentral-europe.amazon.com/gp/help/521

-- "Amazon Services Business Solutions Agreement":

https://sellercentral-europe.amazon.com/gp/help/201190440

How do I reactivate my account?

To reactivate your account, go to your "Account Health" and click on "Reactivate My Account" to submit necessary information.

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_pq

What happens if I do not submit the required information?

If we do not receive the requested information your account will remain deactivated.

We're here to help

If you have questions about this policy or your account, contact us:

https://sellercentral-europe.amazon.com/cu/contact-us

You can get help submitting your appeal in Seller Central Help:

https://sellercentral-europe.amazon.com/gp/help/200370560

To view your account performance, select "Account Health" on the home screen of the Amazon Seller app on your iOS or Android device, or go to the "Account Health" page:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_pq

The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.

Like we mentioned in our opening post we have submitted the invoices from the authorised wholesaler of the brand that reflect our sales over the past 365 days. The invoices also clearly state the product in question, the quantity and all the necessary contact details. We're waiting to hear back from them.

How long will their initial response to our first appeal submission typically take? Thanks

Hello @Seller_M3KFl73YE6wg8,

This is Abella from Amazon to assist you.

We greatly appreciate you reaching out with your inquiry. Rest assured, we are committed to putting forth our utmost efforts to assist you with your query.

I understand that you need help to reactivate your account. Firstly I would suggest you to kindly check Amazon Anti-Counterfeiting Policy.

Please note : *Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited. Failure to abide by this policy may result in loss of selling privileges, funds being withheld, and destruction of inventory in our possession.*

In order to ensure that customers can shop with confidence on Amazon, we request additional information from sellers to confirm the authenticity of certain products. The sale of counterfeit products on Amazon is strictly prohibited. Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect.

Please provide the invoices for this product.

We need copies of invoices or receipts from your supplier for the ASIN issued in the last 365 days. These documents should show your sales volume during this period. Additionally, please include your supplier's contact information—name, phone number, address, and website. We will keep this information confidential.

You may redact pricing details, but ensure the rest of the document is clearly visible. To assist our review, you may highlight or circle the ASIN(s) in question.

Acceptable file formats are .pdf, .jpg, .png, or .gif. Please ensure that the documents are authentic and unaltered.

If you need any further assistance, you can post here so that we or any of the sellers on forum can help you.

Regards,

Abella.