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As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.

Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.

In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.

While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.

As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.

FBA fulfilment fee and tier changes, effective February 1, 2025

  • We will lower the average FBA fulfilment fees for parcel and oversize tiers in our United Kingdom, Germany, France, Italy and Spain stores.
  • We will simplify our oversize rates by reducing product tier weight-size bands from 28 to 17, and introducing a base rate with incremental per kg flat rates.
  • We will adjust FBA fulfilment fees for envelopes and low-price FBA in our United Kingdom, Germany, France, Italy and Spain stores, and all FBA fulfilment fees in our Netherlands, Sweden and Belgium stores, to align with our costs.
  • We will create a new small envelope size tier based on weight to reduce variation and make fees more predictable.

Other fee changes, effective February 1, 2025

  • We will lower the minimum referral fee for heavy non-sortable items sold through FBA from £25/€25 to £20/€20.
  • We will make updates to better align fees with our operational costs for the monthly storage fee, storage utilisation surcharge, low-inventory cost coverage (Pan-EU) fee, Pan-EU FBA oversize surcharge, preparation fees, and return-to-seller order, disposal and liquidation processing fees across all our stores in Europe.
  • We will extend the aged inventory surcharge to inventory stored between 241 and 270 days across all our stores in Europe.
  • We will delay the introduction of the returns processing fee for high-return-rate products to February 1, 2025.

Incentives to add certain new selection, effective January 15, 2025

We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.

For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.

We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.

We appreciate your partnership and look forward to an even greater year of seller success in 2025.

4 votes
12 votes
513 views
19 replies
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Hi Sellers!

I recently sent inventory to FBA under a listing that matched my product. However, two weeks after the inventory was sent, the listing changed to a different product under the same brand.

To avoid customer frustration and potential complaints, I deleted my offer since the product listed no longer matches my inventory. Unfortunately, I now need to pay Amazon to have all 48 units returned to me.

Could you advise on how I might avoid situations like this in the future? Additionally, is there any recourse or exception process for being charged return fees in this case?

Thank you

0 votes
0 votes
251 views
10 replies
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Yesterday I had several payments released from deferred transaction, no fees outstanding so the full amount should have been credited to my available account...but nothing was added, the money just disappeared, anyone else having money just disappear when released from DD+7?

Can you look into case ID 10641313472 please mods? @Seller_TSXM2A5nxWSuH / @Seller_gAhPNiLrkfTcr / @Seller_DNQGSsdC7DccM

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0 votes
1 view
0 replies
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I have submitted multiple requests for a GTIN exemption for my product but have been unsuccessful each time. Every time, the reviewer has provided the same two copy and paste rules, stating that I do not meet the criteria, and asked me to reapply.

However, I believe my product fully meets the requirements. After my third rejection, I requested more details from the reviewer, and she informed me that I needed to provide photos of all sides of my product. I followed her instructions, took the necessary photos, and submitted my fourth application. Unfortunately, the same reviewer rejected my application again, citing the same two rules. She also did not respond when I asked her for clarification on what exactly she was looking for.

This has been extremely frustrating. Can anyone here offer assistance or advice on how to proceed?

0 votes
0 votes
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0 replies
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Amazon crushing small businesses
by Seller_zs66BVQDIDXqI

Amazon are thieves and there is nothing we can do about it because they are all powerful.

I sold on there for over 2 years with no issues, good performance and good reviews. Yet on the busiest weekend of the year (11thDecember) they decide to deactivate my account due to an IP complaint, which they call 'counterfeit goods'. Because 9 prints I sold had the same pattern, I was flagged for 9 policy violations. I appealed and thought that it was sorted, removed the listings, and anything remotely similar. They let me continue selling, and then suddenly deactivated my account. Because I sell framed prints, most of the £1,800 they tied up was not profit, but postage and frames that I had paid for and that people had received. The frames were not counterfeit which are the most expensive part of the orders. The prints cost pennies in comparison.

They recently did the same to my fathers business, and he never got his money back either. It seems to be a trend, crush small businesses and replace them with Chinese sellers or Amazon listings - in fact I later saw a similar poster to mine that seemingly was fine? The fact they can literally break a whole thriving business with the click of their finger, and no proper recourse is criminal and surely if not illegal then highly immoral. They should be held to account. Our laws were not made to factor in these e-commerce giants.

Add in the fact that they themselves are the biggest tax dodgers and treat their staff like rubbish shows the character of their company.

2 years with them and they take the word of someone else without even giving us the proper respect to even communicate or investigate. It is just computer says no, appeal is wrong, needs more information (that you inevitably cannot provide.)

Shame on you Amazon. I have a severely disabled son who used to love making posters and putting them into frames and packing them with me. I am just a Dad trying to make ends meet by selling my art online, and you rip that away right before Christmas.

Shame.

0 votes
0 votes
2 views
0 replies
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Amazon wants to delete my inventory unlawfully and never get to me in any way

0 votes
1 vote
50 views
6 replies
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Buy Shipping Expedited - Shipping Method Mistakes?
by Seller_Nx3Da5XPngGEm

Hello.

Does anyone know how you can offer an expedited shipping method and prevent mistakes?

I haven't tested to see if Amazon have any settings in place, but basically what's to stop you accidentally using a standard service?

For example if you send 100 standard (2nd class) orders a day and then 2 of them are first class or even special delivery, it seems easy to accidentally miss they paid extra for this, does anyone else know about this or have any measures in place?

I'd be grateful for any insights on this or experiences!

0 votes
0 votes
17 views
2 replies
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I have been selling with Amazon for 10 years + and since the change over to DD +7 I have had a message to say everything is fine to sell but my Bank Account has not been Verified for 2 months so no Disbursements are possible is there some one out there that can help with this

0 votes
0 votes
14 views
7 replies
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Invoice By Amazon - Get Paid Faster
by Seller_HwaQlgFnhSuGS
Amazon replied

We enrolled in the Get Paid faster scheme a while back, but we have noticed that invoice by Amazon orders are again staring to show in deferred payments with a payment date towards the end of January.

Is anyone else seeing this?

We are still showing enrolled in Get Paid Faster.

0 votes
0 votes
60 views
12 replies
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UKCA certification
by Seller_LdMLBEtFPBC8d

Hi, do we need UKCA certification for all the products sell on Amazon ?

0 votes
0 votes
8 views
1 reply
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I have received a pile of emails complaining that they have not received their order, we all know why as they all ask me to expedite the order and are all identical. Some of these orders were posted 4/5 days ago, this time of the year they are not particularly late, Amazon and shoppers should know that the last few weeks before Christmas are always mad and delays are often the norm.

How am I supposed to expedite an order that was sent some days ago? I have no sympathy whatsoever for shoppers who buy Christmas gifts very late and then blame the seller if their mother in law has no present this year.

24 votes
0 votes
1.7K views
24 replies
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