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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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Verification Help
by Seller_tkjyfxz8tMOgb

On the sellers app amazon has been unable to verify the credit or debit card information that i provided for my account.

Amazon sent me an email with a link that I pasted on to the web browser and I have updated the information and there has been a charge of £1.00 taken from my debit card but on the amazon application it still says in need to update credit/debit card information. What happens next?

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VAT Refund
by Seller_UjEIN3eRuzzFr

Hi All, am a seller that does not meet the requirements for VAT and put in my claim for a VAT refund 7 months ago now. Amazon just message me every 7 days to that they are looking into the issue. Given we are now 7 months past i need to escalate this. Any advice on how?

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Amazon granted a return 15 days outside window
by Seller_PCKqI6pQG5Um9

The reason the client gave was "better price available" and Amazon allowed them to return the item at day 45 even though their return policy explicity says 30 days.

How hard do you have to contend with Amazon to sell your things? I can't get the buy box in Poland after I met all their conditions.... sold items in Belgium don't stay sold...... Amazon really plays by their own rules. Who else is frustrated like me?

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No features offer avaliable
by Seller_WAOzo06m2gpSV

discussion.hi all. I list my new product but there is showing no features offer available instead of add basket. I am so confused. What is need to do.

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Understanding Amazon's Selling Restrictions
by Seller_XUNeUuvrQDpgP
Amazon replied

Hello sellers,

We have been seeing a lot of threads where sellers are reporting increased cases of initial selling authorization denials and existing authorization revocations. Let´s dive into this:

Selling on Amazon comes with great opportunities, but also important responsibilities. One key aspect you need to understand is Amazon's product selling restrictions. Let's break down what these restrictions mean for your business and how to navigate them successfully.

What Are Amazon's Selling Restrictions?

Amazon implements selling restrictions to protect customers and maintain trust in the marketplace. These restrictions ensure that products sold are:

  • Safe for customers
  • Authentic and genuine
  • Compliant with local regulations
  • Meeting Amazon's quality standards

Types of Restrictions

Restrictions can apply at multiple levels:

  • Individual ASINs
  • Specific brands
  • Entire categories
  • Sub-categories
  • Brands within certain categories

Note: Some products may have multiple layers of restrictions, requiring separate approvals for each level.

How to Check if You Need Approval

  1. Log into Seller Central
  2. Go to "Add a Product"
  3. Click "Show limitations"
  4. Review any restrictions or requirements listed

The Approval Process

If you discover you need approval to sell a product:

  1. Submit an application through Seller Central
  2. Provide required documentation, which may include:
  • Purchase invoices from manufacturers or authorized distributors
  • Product photos
  • Compliance certificates
  • Safety documentation
  • Other category-specific requirements

Important: Not all restricted products accept applications. If you see "Your account does not qualify" or there's no "Apply to sell" option, that restriction cannot be lifted at this time.

Managing Ongoing Restrictions

Keep in mind that:

  • Restrictions can change over time
  • Previously approved products may become restricted
  • New documentation may be required periodically
  • Performance issues can affect your ability to sell restricted products

What If Your Application Is Declined?

If your application is declined, you can:

  1. Review the rejection reason carefully
  2. Gather new or additional documentation
  3. Submit a new application when ready
  4. Monitor for any changes in restrictions

Pro Tip: Keep detailed records of all your approval documentation, as you may need to reference them later.

Best Practices for Success

  1. Research restrictions before sourcing products
  2. Maintain high-quality documentation
  3. Stay informed about category requirements
  4. Monitor your account health regularly
  5. Keep records of all approvals and documentation

Remember: Amazon Selling Partner Support cannot provide additional information about certain restriction decisions. The best approach is to monitor the categories you're interested in and watch for changes in restrictions over time.

Selling Applications FAQ

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I CAN ONLY PARTIALLY ACCESS MY SELLER ACCOUNT
by Seller_nKc43Zf9nrnUu

I ask AMAZON "PLEASE DO NOT ASK ME TO ANSWER VIA A "NON-REPLY" EMAIL THAT YOU SEND" Ignored

OR ANSWER YOU THROUGH NORMAL SELLER CENTRAL AS ALTHOUGH I CAN LOG IN...... I CANNOT ACCESS THAT PART OF SELLER CENTRAL. Ignored

This has been the case since 17 dec 2024 since when I have sent letter/affidavits witnessed by notary public at a cost of £90.00 to Amazon Seattle and Amazon London. Ignored

Notaries are appointed by the Court of Faculties of the Archbishop of Canterbury and are subject to regulation by the Master of the Faculties. I am amazed that even this was ignored.

I have been seeing since 17 Dec 2024: You do not have access to the global snapshot card - you may need to check your permissions for visibility.

I have a very difficult situation that has arisen with my Amazon Seller account, and the normal help channels are not able to help saying they don't recognise my email address, which incidentally they have just sent to.

I have received answers that were not helpful at all and not relevant, and just the same copy and paste answer over and over again.

And I cannot answer except to open another case because of the restriction.

I only partially have access to my 6 year old seller account. This seems to be because I am no longer the user in the user permissions area, and there is no history of any other users in that area too? I cannot imagine what has happened here.

AMAZON are still selling my FBA Items and from the emails I am getting every time an FBA items is sold AMAZON owe me about £1,800 which has never been paid to my banks account. They also still have about £1,600s worth of FBA stock.

THE ACCOUNT SAYS HEALTHY

I have never had any problems like this before and the account health is perfect because everything goes by fulfilment by Amazon. Nor have I had any email notifications that anything is wrong.

Please help I am 82 years old and my wife and I still having to work at our small picture manufacturing business. So as you can imagine, this is quite important to us.

Best Regards and thanks in advance

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I am new to amazon and trying to build my brand and have tried to all my possible best to keep my account above board. I have my brand registered under amazon brand registry. I received this email below and now my account health has tanked with risk of deactivation. I genuinely do not know what I have done wrong and I do not want my account to be deactivated as I have thousands ties in stock.

Any help will be so much appreciated. i have reached out to seller support, account support but they have not been able to tell me what the issue relates to. I am lost.

We found that you have violated our Seller Code of Conduct policy. If this issue continues, we may deactivate your Amazon seller account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why did I receive this message?

We have taken this measure because we observed that you or someone acting on your behalf has requested changes to product images and displays that do not match the product being offered; or has requested a variation for an ASIN that does not match the product offered under the current ASIN; or has requested to merge multiple ASINs that do not match the products being offered in the original ASIN.

https://sellercentral-europe.amazon.com/gp/help/1801

How do I address this issue?

To remove this warning, go to your “Account Health” page, click “Appeal” next to the warning, and follow the on-screen instructions:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_ap

What happens if I do not submit the required information?

If we do not receive the required information, the warning will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account. If this issue continues, we may deactivate your Amazon seller account. Deleting your listing on this ASIN is not sufficient to address the violation and will not result in its removal from your Account Health page. To learn more about Account Health Rating, go to “Account Health Rating program policy”:

https://sellercentral-europe.amazon.com/gp/help/G200205250

Has this message been sent in error?

If you believe there has been an error, submit an explanation through your “Account Health” page:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_ap

Click “Appeal” next to the policy warning and following the instructions provided. Your explanation should include evidence that demonstrates your account did not violate our Seller Code of Conduct policies.

We’re here to help.

If you have questions about this policy, contact us:

https://sellercentral-europe.amazon.com/cu/contact-us

Amazon.co.ukSincerely,

Seller Performance Team

Amazon.co.uk

@Seller_QYS7Alex1XIw4

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Prime Day Discounts not working
by Seller_sVy1wnfoqb0SC

I'm at my wits end and Seller Support is shockingly useless, in a way that I just can't fathom for such a big company in 2025. I could honestly cry with frustration. We have a big promotion coming up which hinges on our Prime Day Discounts being in place and I've been trying to enter Price Discounts for weeks now and I fill in the forms, press submit and it just goes back to the first page with no error message but also no price discount in place. It just does nothing. I'm in a useless loop. It makes no difference which browser I use or which device. It's like Groundhog day just going back to the beginning with nothing done in the middle making any difference.

I spoke with support, shared my screen and they opened a case (11270326322). And now all I get from support is emails telling me its with an internal team and they'll get back to me. Forgive me for being sceptical but I've got another support case open that has been with "an internal team" for 4 months now and the apparent internal team hasn't contacted me EVEN ONCE! Nothing. Its so frustrating and I just can't believe this is how an amazing company like Amazon runs. Does anyone have any suggestions of what I can do to get this sorted? I have no faith that support are going to get back to me or get it sorted, so is there anything I can do?

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So, the Customer Reviews page is being discontinued in favour of Voice Of The Customer.

I find VOTC useless. I have a couple of "Very Poor" listings because of Negative Customer Experience (NCX), but it doesn't give any useful feedback. Reviews usually (but not always) give you some information you can work with.

Unless I'm missing something, VOTC doesn't tell me anything about why the customer had a negative experience.

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Amazon lost 7 units of a product from the fulfillment center, so I applied for reimbursement of the amount (COST OF GOODS) with case id "11232128652", and Amazon gave me only around 72% of the landing cost back to me, which is absurd, and it shouldn't happen.

Here is the breakdown of the inventory:

-----------------------------------------------

Total Shipped/Receiving = 10

Lost Inbound = 7

Available = 3

Inbound/Reserved = 0

Defective/Expired = 0

Damaged (Potential Reimbursements) = 0

Sold = 3

Refunded = 0

Removed By Seller = 0

Per Unit Cost of Goods = £16.24

Total amount of lost goods = £113.68

-----------------------------------------------

Giving total missing items of 7 units

I only got £82.32 from Amazon instead of £113.68.

What should I do in this case?

@Seller_j9Bd91CW3ZVpr

@Seller_mIRnuhdx7l5sN

@Seller_XUNeUuvrQDpgP

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