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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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As I understand from my colleague the process used to be:

  1. Disbursement received.
  2. The text on the page that says "Transfer of £x scheduled to initiate on xx/xx/xxxx" would change to a different amount and remain the same until disbursement day.

However my colleague was concerned about payments and I have noticed that the amount resets after disbursement and increases each day. I always thought this was usual behaviour but apparently not.

Can anyone tell me if this is a recent change?

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Product recall Jolly Rancher Hard Candy
by Seller_22OoXWKuckv6R

Looking at my account several thousand £ has been given in refunds for products sold up to 18 months ago. When it was released that mineral oil was contained in the ingredients of some Jolly Rancher candy i immediately withdrew the stock units.

Under the Consumer Rights Act 2015, if a product is faulty, you have the right to a full refund within the first 30 days of purchase.

After 30 days:

If the issue is discovered after 30 days, but within the first six months, you are entitled to a repair or replacement, and if that is unsuccessful, a full refund.

Perishable goods:

For perishable goods, the 30-day limit may be shorter and based on how long the item would reasonably be expected to last.

Has anyone else found them in this same position... with perishable items

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refund request for a delayed item
by Seller_UA3OOJD5yRj7x

I sell chocolate on Amazon. I dispatched the item the same day the buyer purchased it, but they received the parcel two days later than the estimated delivery date due to Royal Mail. The item was meant as a gift, but because of the delay, it didn’t serve its purpose and was no use to them. However, they ate the chocolate, so they can’t return it. Now, they are asking for a refund because the parcel was late and didn’t meet their intended use.

What would you do in this kind of situation?

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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

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As of the last 3 days all of my sales have become "deferred transactions" with a "Delivery Date Policy" as the reason.

Am I correct in understanding that the moment they are "released" (which seems to be about 14 days from purchase), I will be able to withdraw them? So this is just the DD+7 thing?

My sales have not gone into "deferred" up until now, but I was able to withdraw them after roughly 14 days anyway, so is this just a change of format, with the same result?

Thanks!

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Hi everyone, here is what happened:

First, I am not seeking any help or requesting feedback removal the feedback has already been removed by Amazon.

I just wanted to share my experience and hear if any of you have had similar cases, and how they ended. Also i would like to confirm we didn't sent expired item. This guy just try some tricks to get some refund.

Down below, you'll see the bold messages from the customer; the rest are my responses.

Hi I have received these today however I have received 2 kiwi strawberry ones when it should be 1 and also only 1 fruit punch when it should be 2 boxes. Also I have received Gatorade zero grape instead of glacier ice, which is discustojg. Also to make matters worse it is out of date 29 apr 25. Please could I get some compensation for this I’m not happy at all and if anything I would like a full refund please. See pics provided. Many thanks.

Dear Steven,

Thank you for getting in touch. I'm very sorry to hear about the issues with your recent order, and I completely understand how disappointing this must be.

To receive a full refund for the incorrect and expired items, you’ll need to return them to us. Please ensure the boxes remain unopened, as returns for consumable products can only be accepted if they are sealed and unused.

To start the return process, please follow these steps on your Amazon account:

1. Go to "Your Orders."

2. Locate the relevant order and select "Return or Replace Items."

3. Follow the on-screen instructions to complete your return request.

We truly apologize for the inconvenience this has caused and appreciate your understanding. Once the return is received, your refund will be processed promptly.

If you need any help with the return process, feel free to let us know.

Warm regards,

I cannot send them back I’m going to the states and I was using these for then. I need to use what I’ve got but obviously they are out of date and the flavour is not good and glacier ice is missing and replaced by some zero ones. I need to use what I’ve got but the price is high for what I’ve got and I’m not happy. This needs sorting and something doing without a return.

Also I have 2 kiwi strawberry ones and should only be 1 and only 1 fruit punch and should be 2

Dear Steven,

Thank you for your reply. I completely understand your frustration, especially given the timing of your trip and the condition of the items received.

Please rest assured, we never knowingly sell expired products. It appears this may have been a fulfillment error, and we will be taking this up with our supplier to ensure it doesn’t happen again. However, in order for us to raise this issue and recover the cost on our end, we do need the item returned.

Amazon's policy requires that items be returned in order for a full refund to be issued. Without a return, unfortunately, we’re unable to process any refund or compensation.

I understand this may not be the resolution you were hoping for, and I truly apologize for the inconvenience. If you're able to return the product, please initiate the return through your Amazon account as previously advised.

We appreciate your understanding and hope to resolve this for you as smoothly as possible.

Kind regards,

Yes I have grape zero instead of glacier freeze, which are out of date. 1 fruit punch and 2 kiwi strawberry. So I have 1 kiwi strawberry instead of strawberry raspberry, not 2 fruit punches my mistake. This rider is not right and I will be leaving negative feedback regarding this.

Hi Steven,

You are attempting to blackmail us by demanding a partial refund and threatening negative feedback. As we have already informed you, you are welcome to return the item for a full refund.

Please be aware that this kind of behaviour is considered feedback abuse and is not permitted on Amazon. If you proceed in this manner, we will have no choice but to report your actions to Amazon.

Best regards,

How am I blackmailing you if it is correct. I don’t want anyone else having this issue which they will do I could go ahead and order the item again and guess what I would receive the same items again. I’ve explained why I can’t send them back so you should understand this. I have contacted Amazon by phone and they have told me I can put a claim in on the 24th June, which I will be doing. Also I have been explained too that I can put a review whenever I like.

Dear Steven,

Thank you for your message. We understand that receiving incorrect or unsatisfactory items can be frustrating and we sincerely regret the inconvenience this has caused.

As humans, mistakes can occasionally happen but we are always here to assist and resolve any issues fairly and promptly. From the beginning we’ve offered a resolution in line with Amazon’s return and refund policies which require items to be returned in order to process a refund.

However, when compensation is requested while explicitly refusing to return the items and especially when followed by the threat of leaving negative feedback this behavior falls under feedback extortion which is not allowed on the Amazon platform.

We understand you have already opened a return request which is the correct step forward. Once the return is received your refund will be processed in accordance with Amazon policy.

Thank you for your understanding.

Kind regards

It’s not good enough receiving expired goods and different flavours to what were pictured. These are expensive and to me a lot of money, I bought for a trip. I didn’t mean it to come across like that as it is true though what has happened, and before leaving I have checked with Amazon and they said it is fine to leave feedback for the customer if you are not happy with the experience. I am ever so sorry if this has caused you inconvenience, but it has also caused me inconvenience too.

Dear Steven,

Thank you for your response and for clarifying your position. We truly understand that this situation has caused inconvenience, especially as these items were intended for your trip. We also appreciate your apology.

However, may I kindly ask if you mentioned to Amazon that you requested compensation while refusing to return the items, and that you stated you would leave negative feedback if we didn’t provide it? If this full context is shared, Amazon would confirm that such actions are not allowed on the platform, as they go against their feedback and communication policies.

That said, we are genuinely here to help and don’t want you to feel disappointed right before your trip. To make this easier for you, please keep one pack whichever is your favorite and return the rest. Once we receive the return, we will issue a full refund for the order.

We ask this because we need the returned items to speak with our supplier and provide evidence of what occurred. Your cooperation is truly appreciated.

Wishing you a smooth and enjoyable trip.

Kind regards

Well I will be taking the 12 with me and not the grape zero as I don’t consume things out of date. So I would only be happy send back the grape one as that’s useless to me. I am disappointed I haven’t received the correct flavours as I was wanting to try the strawberry raspberry ones and glacier freeze. Really upset about this.

Also the quantity is wrong, such as kiwi strawberry, I’m ordering on Amazon and expecting what is in picture and it’s completely different to what I’ve got and I’m so disappointed and feel inconvenienced. I would of been purchasing more in the future too I’m so sad with this

Dear Steven,

As feedback has now been left, we require the full item returned in its original, unopened condition to process a refund. This is necessary for our claim with the supplier.

Please complete the return via your Amazon account. Once received, we will issue your full refund.

Kind regards

Feedback can always be removed u know. Il leave it with you let me know. As I say I would be a return customer for these.

And I will give you another chance, but first this needs to be sorted to my expectation and the inconvience that has been caused.

I appreciated your offer which was given however it doesn’t work for me at this time

Dear Steven,

Let us be very clear we do not and will not negotiate with anyone who uses threats or feedback as leverage for compensation. This behavior is unacceptable and a direct violation of Amazon’s policies. We are now reporting this conduct to Amazon for review.

As stated, once we receive the full item back in its original, unopened condition, we will process your full refund in accordance with Amazon’s return policy. If the item is opened or incomplete, we reserve the right to decline the refund.

This matter will now proceed strictly by the rules.

Kind regards

Your feedback has been removed by amazon and you been reported

Well it just goes to show what a shambles the platform is then doesn’t it, if they can support this type of thing. Hope you have many more support customers and people experience the same as me, why I was bothered before by this happening I do not know. I wish to have no further communication from yourself, and any other communication beneath this line I will be taking legal action against yourself, and no I will not be involving Amazon, because they have proved whose side they are on, I’m glad you have had your negative feedback removed. It will all catch up with you one day though on this selling platform and Amazon won’t bail you out of it. Like I said, beneath this line and your in big trouble with my legal representatives. You’re a disgrace to the Amazon platform.

Dear Steven,

We take your comments and threats very seriously.

As previously explained, mistakes can occasionally happen in any business. We acknowledged that and offered a clear resolution in line with Amazon's global return policy which is a full refund upon return of the item in its original unopened condition. This is standard practice worldwide and ensures fairness for all parties involved.

What you have chosen to do instead by escalating the matter with threats, refusals, and personal insults is unacceptable and in direct violation of Amazon’s communication policies. You should consider your own conduct in this situation before placing blame.

Legally and ethically we have acted within all Amazon rules and applicable laws. We owe you nothing beyond what policy allows and your attempt to intimidate or threaten us will not change that. Your accusations have no legal basis and your threats of legal action have been noted.

We are closing all further communication on this matter. You are still welcome to return the item unopened for a full refund as per Amazon’s policy. Beyond that there is nothing more to discuss.

Kind regards

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I wanted to open up a discussion around how Amazon applies VAT to FBA fees, and more importantly, how other sellers are managing to stay profitable under this structure.

From what I understand, Amazon charges VAT on top of their FBA fees (rather than including it), which means we’re effectively paying VAT on the storage, fulfilment, and handling charges. This eats into margins significantly — especially when compared to FBM sellers who don’t incur FBA fees or VAT on those services.

It feels like FBA sellers are at a disadvantage:

We're absorbing FBA fees plus 20% VAT on those fees

Then competing on price with FBM sellers who don’t have these extra costs

And yet Amazon seems to favour FBM in the Buy Box at times, despite delivery standards

So my questions are:

  • How are people accounting for VAT on FBA fees in their pricing strategies?
  • Is anyone successfully reclaiming this VAT through their VAT returns?
  • How do you keep competitive when these added costs kill profitability?
  • Are there any tools or strategies to mitigate this or shift favourably?

I’d appreciate any input or examples — it feels like we’re doing everything by the book but getting squeezed from all sides.

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Not getting sale - Adverstising making me loss
by Seller_gOpJ1ldoRPPr2

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

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Approved still declined
by Seller_9rCxBTJwzm44A

ESIN Error : My email and account says that my brand is approved but still while listing product I get 5461 error at the same time selling application says declined. Not sure how long it is gonna take after getting email approval too?

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