For Amazon to be able to continue to grow, it must work hand in hand with sellers to achieve this, rather than being the only one to benefit. A Chinese has contributed some mechanisms worth improving.
To compete with other competitive platforms to roll the price of sellers, we must first reduce the overall cost of sellers. Besides the storage fee, inbound configuration fee logistics fee, category service fee, advertising fee, return fee and disposal fee of Amazon itself, sellers also have some invisible costs.
①First point is the page sales issue, I think the platform page should display the sales volume of the past year, not the sales volume of the past month this short-term is really meaningless, for products that are not necessities or seasonal products, 30 days of sales volume is too small, sellers are always worried about sales, the conversion rate is not going up, resulting in increased promotion costs, waste, and also the page sales volume reaches tens of thousands, hundreds of thousands Amazon platform products look popular, the data looks better, and it can also reflect more people choose Amazon goods, currently 30 days basically most of the products are difficult to have this sales volume on page.
②Get reviews, the platform should help, sellers get more real reviews, instead of increasing the threshold for getting reviews, why does the VINE program still charge? is tantamount to increasing the cost for sellers, customers are willing to receive more free products, and sellers are also willing to give them for free, but Amazon wants to charge in middle, which increases the difficulty.
③Delete seller reviews, this is really strange, Amazon does not want sellers to do well in business, so how can Amazon grow? It is impossible to do business by the business of sellers.
④Amazon should set aside a portion of the fees to add some fun games to retain buyer users, such as giving points for reviews, which can be figured out be paid by the sellers, check-in, sign-in, complete tasks, lottery, etc., because there are too many online shopping platforms like TK, Shein Walmart, and others, and buyers have too many choices, it's not necessary to buy the goods you like on Amazon.
That's all, I'll talk about it when I have time.