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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Prohibited for sale and listing on Amazon
by Seller_9JNFhqckf9KjD

On 20 May, my ASIN suddenly became unsaleable. I contacted the account support team and was told that I needed to provide information about lithium batteries and submit the lithium battery information in the "Upload a list of required lithium battery tests" section, but when I submitted the information it kept showing "Invalid ASIN! "

Then I went to submit the lithium battery information through the account support team, but was told "This product is a safety hazard. Therefore, it is prohibited from being sold or listed on Amazon. At this time, we will not be reviewing any documentation for this product."

My product is not a food product and does not pose any safety hazard, so I am asking for Amazon's help to find out the reason for the ban!

CASE ID:17775399831, 17775022151, 17775433681, 17775464651, 17774587461

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Some platform mechanisms that Amazon could improve
by Seller_thwVqScHZnedD

For Amazon to be able to continue to grow, it must work hand in hand with sellers to achieve this, rather than being the only one to benefit. A Chinese has contributed some mechanisms worth improving.

To compete with other competitive platforms to roll the price of sellers, we must first reduce the overall cost of sellers. Besides the storage fee, inbound configuration fee logistics fee, category service fee, advertising fee, return fee and disposal fee of Amazon itself, sellers also have some invisible costs.

①First point is the page sales issue, I think the platform page should display the sales volume of the past year, not the sales volume of the past month this short-term is really meaningless, for products that are not necessities or seasonal products, 30 days of sales volume is too small, sellers are always worried about sales, the conversion rate is not going up, resulting in increased promotion costs, waste, and also the page sales volume reaches tens of thousands, hundreds of thousands Amazon platform products look popular, the data looks better, and it can also reflect more people choose Amazon goods, currently 30 days basically most of the products are difficult to have this sales volume on page.

②Get reviews, the platform should help, sellers get more real reviews, instead of increasing the threshold for getting reviews, why does the VINE program still charge? is tantamount to increasing the cost for sellers, customers are willing to receive more free products, and sellers are also willing to give them for free, but Amazon wants to charge in middle, which increases the difficulty.

③Delete seller reviews, this is really strange, Amazon does not want sellers to do well in business, so how can Amazon grow? It is impossible to do business by the business of sellers.

④Amazon should set aside a portion of the fees to add some fun games to retain buyer users, such as giving points for reviews, which can be figured out be paid by the sellers, check-in, sign-in, complete tasks, lottery, etc., because there are too many online shopping platforms like TK, Shein Walmart, and others, and buyers have too many choices, it's not necessary to buy the goods you like on Amazon.

That's all, I'll talk about it when I have time.

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We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.

Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.

To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.

For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.

For more information, go to Contact a buyer using Buyer-Seller Messages.

For more information on what type of buyer messages are permitted, go to our Communication guidelines.

2 votes
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Brand registry denied
by Seller_GjrQqyYz4lDfS
Amazon replied

Your application has been declined by the team as we have reasons to believe that the to-be-added account has been involved in abusive conduct on our websites, or is related to an account that was used for such abusive conduct.

I Haven’t did anything wrong account is healthy and I submitted all required documents want to know why I specifically got canceled

Case ID 17771620191

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我没有相关的文件模板,有没有人上传价值证明文件成功了?你上传的是什么样的文件?

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I have never seen support worst than amazon.No one take case,I have got fake violation claim and provided all evidences that there no violation.When I asked team to escalate case they just send it to some irresponsible persons who is not reviewed details,just close case by generic responses.I have rised issue every where,and sent emails to all escalation emails.There should be normal person in support staff who take responsibility and dont close case.I dont understand why amazon need this staff!!!!!!!!!!!!!feed up ! Case numbers ID 17450687031 and ID 17597008211

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Dear Amazon Brand Applications Management Team,

I am writing to express my concern regarding the rejection of my Brand Registry application, I have used 4 products for photo shooting and submitted 5 brand registration applications in total, but each time they were rejected due to images problems.

My product features my brand logo permanently affixed to it in a way that cannot be removed. These images were taken under natural lighting and are not digitally altered, photoshopped, or computer-generated in any way. I think there are misjudgments in these review results.

I respectfully request a careful re-evaluation of my application and the submitted images. I am also fully prepared to provide additional evidence to verify the authenticity of the product and branding.

Thank you for your attention and assistance in resolving this issue.

Brand Applications Case ID: 17751853491/17749462061/17723086421/17675891651/17661093261/17642796491

@Seller_PIHyltK09pbl3 @Seller_4GjtS9k0cnHHv

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17773509641 case-$239.65 charge for what?

17610061061 case -1 month no help no answer other charge for $100.57? Transaction date: 4/18/2025

What is other?money cannot be debited from account without being itemized and detailed.

@Seller_1KYLYkgAlu4xX

@Seller_37l8i4vuvugjG

@Seller_SBIjJooGeXSQ6 @Seller_d9q1Cuuva8Pjg @Seller_JT2cdQLa0Oueg @Seller_khUF6HPR2AHxu

@Seller_8hQgfj6OVZYse @Seller_aEROSwwdnzGiU

@Seller_l3eCP9f1PtJXC

@Seller_GEZPMc4CeQfh6

@Seller_RSwABJNHpHnEZ

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i have uploaded new product and request GTIN exemption with brand and received gmail notification that your Brand approval application for, in all countries has been accepted. However, my GTIN exemption request was rejected on the reason of not submitting "All side view images of product or packaging" as requested.

i have resubmitted All side view images of product or packaging as requested but still not accepted.

anyone know how to solve the above problem please help me, thanks a lot

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Not able to sell my brand product since its shows gated , where as the product has nothing to do with the gated category.

So I am selling water filter cartridges for gravity water filter. But its blocking me from own listing since i need approval for selling "refrigerator cartridges" but I am not selling that.

Can someone suggest how to solve this?

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