Seller Forums
Seller Forums
Sign in
Sign in
imgSign in
imgSign in

Recent discussions

Latest activityRecently createdMost viewedMost voted

Recent discussions

Latest activityRecently createdMost viewedMost voted
pinPinned by community manager
user profile
Seller_z3k8APxGfbQEK
user profile
Seller_Ub7LwJvywnrm2
user profile
Seller_yZh14EW4eNMNv
user profile
Seller_Atp1PBVc4FoBj
user profile
Seller_BeAV7F3b5oeVI
user profile
Seller_BfuTjUxLKbZyU
user profile
Seller_gOpJ1ldoRPPr2
user profile
Seller_a7KfTOsGyRvnj
user profile
Seller_avqUBjLhHZeSl
user profile
Seller_e0bJG9MjZ0Ly9
user profile
Seller_vo1Q8F5gn3xQX

Browse by category

Recent discussions

Latest activityRecently createdMost viewedMost voted

Recent discussions

Latest activityRecently createdMost viewedMost voted
pinPinned by community manager
user profile
Seller_z3k8APxGfbQEK
user profile
Seller_Ub7LwJvywnrm2
user profile
Seller_yZh14EW4eNMNv
user profile
Seller_Atp1PBVc4FoBj
user profile
Seller_BeAV7F3b5oeVI
user profile
Seller_BfuTjUxLKbZyU
user profile
Seller_gOpJ1ldoRPPr2
user profile
Seller_a7KfTOsGyRvnj
user profile
Seller_avqUBjLhHZeSl
user profile
Seller_e0bJG9MjZ0Ly9
user profile
Seller_vo1Q8F5gn3xQX

Welcome to Seller Forums

Browse by category

Recent discussions

Latest activityRecently createdMost viewedMost voted
pinPinned by community manager
user profile
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
0 votes
1.7K views
21 replies
Latest activity
user profile
Account Verification in progress
by Seller_Ub7LwJvywnrm2

HI I recently changed my name to a new one then changed my name to my new name and to a business card for my money to go in from amazon.

It still says "Verification in progress" It been like that for a few days now. How long does this usually take to be complete. and what should I do next? Please help and advise.

0 votes
0 votes
201 views
5 replies
Latest activity
user profile
How Amazon treat their sellers, threatening emails.
by Seller_yZh14EW4eNMNv

Dear Amazon Seller,

This is Amazon’s Customer Service team. A customer reached out to us with some questions about a purchase they made from you. Here’s a description of the issue:

Product: B0C9MTCRY4

Order number: 203-8302252-0026768

Return requested: No

Reason for contact: Costumer was supposed to receive the order on 19 of june but hasn't received it yet. Now costumer don't want it anymore. Initiate the refund right away. Respond asap or else we have to file a to-z gurantee claim against you.

Please respond to this request within 48 hours.

Thanks,

Amazon Customer Service

0 votes
0 votes
2 views
0 replies
Latest activity
user profile
How can I cancel a disposal order
by Seller_Atp1PBVc4FoBj

My account wasn't verified from Amazon payments team as they were not able to verify my address from the bills I submitted and my stock is in Amazon fulfillment center. I had set up automatic removal settings in case the account isn't reactivated.

Today, I received an Email of disposal order, and I want to cancel that disposal order to create a removal order on my address but my account is locked due to invalid charge method error. I've changed the card multiple times, and Amazon has charged the verification fee on the card multiple times but it's not charging the selling fee, and hence I can not access my sellercentral account.

Is there any way that I could convert that disposal order to a removal order?

0 votes
0 votes
2 views
0 replies
Latest activity
user profile
Selling Application Issues
by Seller_BeAV7F3b5oeVI

As I’ve started listing and selling products, one of the key hurdles I’ve been facing is brand gating. Despite purchasing stock directly from well-established manufacturers and reputable distributors, including brands like LEGO, L’Oréal, and Nivea and submitting the necessary invoices (all within 180 days and meeting Amazon’s stated requirements), my applications to sell these brands continue to be declined without a clear explanation.

I keep getting this generic response...

"We have reviewed the documentation that you provided and determined that you are not eligible to sell (The Brand Name) products. We evaluated the information that you provided, but it did not pass our review.

We took this action to ensure the mutual success of our sellers and buyers on our site."

I also bought Oral-B as per requirements, but then after purchasing stock, when applying, I was declined the application saying I needed 100 units. I wasn’t informed beforehand when I applied to ungate the brand.

To clarify, each invoice includes:

My full name and business address, matching the details on my Amazon selling account;

The full name and address of the manufacturer/distributor;

A quantity exceeding the 10-unit requirement (e.g., 30 LEGO items from LEGO directly).

Invoices showing the invoice number clearly.

I’ve also provided supporting images of the products where requested. Yet, despite fulfilling all the outlined criteria, I am still unable to move forward with ungating these brands, and this has limited my ability to scale effectively.

Please could somebody assist me on what I am doing wrong?

0 votes
0 votes
5 views
3 replies
Latest activity
user profile
IPROL unreadable surcharges
by Seller_BfuTjUxLKbZyU

For anyone uses Royal Mail - please keep an eye on your invoices for IPROL "unreadable barcodes"

These surcharges are not notified in the standard way and buried in the invoice.

I also believe that many of these charges are false and the issues lies in Royal mail's systems.

If you believe your labels are correct - make sure to dispute the charges in the way you normally do (i.e. Royal Mail Contact Finance Form)

0 votes
0 votes
3 views
0 replies
Latest activity
user profile
Not getting sale - Adverstising making me loss
by Seller_gOpJ1ldoRPPr2

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

0 votes
0 votes
289 views
5 replies
Latest activity
user profile

Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

10 votes
0 votes
229 views
7 replies
Latest activity
user profile
Account Deactivated.
by Seller_avqUBjLhHZeSl

My Account was deactivated due to having Two accounts. 1 account was Personal and recently opened a business account. Since then both account have been deactivated. Amazon is saying that I'll have to get my personal account activated in order to have my business account activated. Then transfer my personal account to business.

I have submitted documents requested by Amazon to change legal entity. It's been over a week now. I try contacting Amazon for update but get no response.

Anyone who had this issue and resolved can you please guide me on what I should do?

Thanks

0 votes
0 votes
6 views
1 reply
Latest activity
user profile
Reopen USA, Canada and Mexico store
by Seller_e0bJG9MjZ0Ly9

Hello,

I was trying to open an account to sell globally including Brazil, but by mistake, I closed my account/store in the USA, Canada and Mexico. Now, with this cancellation, my account shows as available only in European countries and, at this moment, I am not interested in selling in Europe.

Now, I want reopen my stores in the USA, Canada and Mexico (even if it is not possible to integrate Brazil). How can I reopen/ return available my stores on USA, Canada and Mexico instead of the European countries?

0 votes
0 votes
2 views
1 reply
Latest activity
user profile
KYC verification process ruined my business
by Seller_vo1Q8F5gn3xQX

I have almost 100 K, waiting for payment on Amazon due to ongoing KYC verification process. Funny think I have never received notification at the beginnig, Whenever I submit one document, Amazon demand another document or claimed I entered something wrong. I am calling account health team they told me verification team do not have phone option so impossible to speak with someone. Each time they wants different thing or claimed that I entered wrong expire date or wrong document number on id documents , which is not. I dont know how long does it take. I have direct debits declined, 3 employees send unpaid leave, warehouse landlord wanted us to evacuate warehouse if not pay rent. My business totally ruined. No one help me . This is most difficult mont for my business. I owe lots to wholesaler.

0 votes
0 votes
5 views
0 replies
Latest activity

FAQ

Learn more about Seller Forums, how to participate in discussions and more!
View FAQs

Community Guidelines

Tips to maintain a safe and inclusive environment
View Community Guidelines

Release notes

Stay up to date with improvements coming to Seller Forums.
View release notes

Conditions of use

Review Terms and Conditions for Seller Forums
View Terms of Use

Privacy Notice

Review Privacy Notice for Seller Forums
View Privacy Notice

Report abuse

Use this form to report abuse of Amazon policies
Report