JUST RECEIVED THIS FROM AMAZON:
We've noticed you have recently sent a Critical Message via the Buyer Seller Messaging Platform using [Important] in the subject line.
If you continue to send Critical Messages after 04-25-2025 they will be subject to Buyer's opt-out preferences and may not be delivered.
The recommended alternative for Critical Messaging is to use one of our templates found on the Contact Buyer Page in Seller Central or via API in order to proactively communicate with your customers.
Kind regards,
Amazon.co.uk
= =
Amazon making it even more difficult again to contact THEIR customers!
It would be great if the government could clarify, if the customer is Amazon's, then fair enough, and that means no legal liability from us as Sellers, as Amazon would be our customer. However, if we are still supposed to look after the end-user Buyer as being the customer of the SELLER, then there should be no reason why we cannot contact them with important matters.
I understand no marketing messages. Most Buyers have never opted out of important messages, Amazon automatically opts them out as if it is Marketing.
Amazon want Sellers to resolve issues for Buyers, eg a new manual required, how to return an item, etc. Then stops the Seller helping that Buyer. If Amazon really wanted the best for the Buyer, then they need to alter many policies, including this one.
Any thoughts?
@Seller_z3k8APxGfbQEK