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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

1 vote
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why my insurance is always rejected???
by Seller_HQLZB7bgt3Moh
Amazon replied

Hi There,

We sumbited our insurance several times, but all rejected. The rejected email says that not all products are listed althought we think they're all listed.

I opened the case and ask help for online service and they can help nothing. Only ask me to contact with our insurer.

Can you anyone help to tell us how do we list the products? According to every list's catalog??

Thank you!

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0 votes
7 views
3 replies
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I have reported this seller from the product page multiple times and reported them to customer support. Customer support always seems to agree with me that this seller is violating the rules and tells me it will be taken care of. Nothing ever happens to them.

I have made a test buy of the product and reported them through the brand registry as well. I submitted evidence and cited which federal law they are violating. My case was submitted on 4/29/25 and it is still Pending Amazon Action.

The company is selling oils that are used on skin or consumed, and the oil listed on the name of the product/ingredients is not what is in the container. What is inside the container is an unknown substance with added perfume and color.

For example, they might sell pure jojoba oil, but instead the customer will receive what is likely a mineral oil with added perfume and/or color. Hundreds of 1 star reviews all make the same complaints and I confirm the 1 star reviews are accurate from my test buy. The listing even has an official warning from amazon that the product is "frequently returned."

The seller is purposely committing fraud to gain an unfair advantage which is hurting other seller, hurting buyers, and hurting Amazon's reputation. And given that these products are used for skin and/or consumed, it can result in serious injury or death.

1 vote
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Dear sellers, have you also encountered this situation?

After the buyer returns the goods, Amazon directly determines that "the buyer has damaged the goods" and refuses to provide any proof of damage.

When appealing, the platform requires the seller to remove the returned goods at his own expense and then provide evidence by himself - but the warehouse inspection records are never made public!

The final result: the loss is all the seller's, and Amazon and the buyer have zero responsibility.

My case:

Order #113-8726322-5173846, the customer purchased goods in bulk, and then applied for return and refund in bulk. The goods were intact when they were put into the warehouse and delivered to the customer. However, they were marked as "unsaleable" after the return.

After opening cases many times to request evidence of damage, the customer service replied: "According to the policy, it is not provided. Please remove it and return it for self-inspection" (three consecutive blames).

The situation I am currently facing is not an isolated case, but a systemic problem (multiple orders have this situation)!

Amazon's return policy completely favors buyers, and sellers do not even have the most basic "right to know".

The platform does not supervise, is not transparent, and is not responsible, but requires sellers to be 100% compliant.

Our demands are simple:

✅ The return responsibility determination must be transparent (provide photos or inspection records).

✅ The losses caused by misjudgment should be borne by the platform or the buyer, not the seller.

If you are fed up with this unfair policy, please support this post!

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0 votes
7 views
2 replies
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Amazon stole my money.
by Seller_hNvOUT8KtLIda
Amazon replied

I have already cancelled and suspended my account, but it has been continuously deducting money from my account for half a year. If you don't want to do FBA anymore, the handling fee for each product is several times higher than the actual price of the product. When I want to withdraw from the platform, there is no way to unbind my credit card, and I can only let the platform deduct money. What a lousy platform! I'm going to find a lawyer to sue you.

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0 votes
10 views
2 replies
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didn’t accept the statement for the connection bank although it’s listed for Amazon and eventually they escalated my account

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1 view
0 replies
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FDA 510(k) Issue
by Seller_AudzIJ3ldX5ze

I am writing in reference to case number 17753231891, regarding the approval process of my product listing. I would like to kindly express my full willingness to cooperate and comply with all Amazon policies and requirements.

Despite having submitted all the requested documentation, I received feedback stating that:

“The FDA 510(k) provided does not cover this product. This product is a XXXXXX, however, the 510(k) provided is for a different product. Sellers are expected to provide complete and accurate information in order for us to proceed with our review of this request.”

I am having difficulty understanding this response, as the FDA 510(k) I provided matches exactly the product name used in the listing title. For this reason, I respectfully ask for your help in clarifying what might be causing this issue.

Thank you very much in advance for your time and support.

0 votes
0 votes
2 views
1 reply
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Requiring approval to sell
by Seller_1jNwrOfIsSIMO

I have been selling numerous brands with approval to sell them, for many years now. Why is Amazon (suddenly) requiring approval and then when I tick all of the required boxes invoices etc, are they still not approving my application to sell. They also give no reason why this is the case. They are not asking for a LOA just simply an invoice.

Amazon MOD please help with this

1 vote
1 vote
5 views
3 replies
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Hello Amazon Sellers and Support Team,

We’re reaching out to ask if anyone has successfully navigated a brand restriction issue similar to what we’re currently experiencing with our store.

We were previously approved to list and sell a specific branded product, with a clean record of sales and fulfillment. However, without any advance notice, all of our listings were removed due to “supply chain authenticity” concerns.

We’ve taken all the proper steps:

Submitted a detailed appeal to pq-brand-remedy@amazon.com with full documentation:

Bank statement, EIN, company registration

Invoices from our verified distributor and their supplier

Proof of delivery to Amazon fulfillment centers

Screenshots showing the brand listed on our suppliers’ websites

Reached out to both Seller Support and Account Health, but were told to wait or were redirected back to Brand Registry

Used the “Get help with my appeal” feature since we could not create a case directly for this brand issue

Unfortunately, we’ve had no response from Brand Registry, and we’re now holding inventory we can’t list, with no appeal path available in the system.

Any advice on how to get a real review, escalate internally, or receive an actual decision from the brand registry team would be greatly appreciated.

Thank you so much in advance for your help and guidance.

0 votes
0 votes
4 views
2 replies
Latest activity
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Bad Reviews on Listing From Amazon Mistake
by Seller_fpfR8ctUmf8yb

Has anyone had success getting reviews on a listing removed because of a mistake Amazon made? I had two Vine reviewers leave bad rating on my product because it took one month to arrive, but the shipping was on Amazon and not myself. They had the inventory at their warehouse, and they just would not ship it for whatever reason, even though it was listed in the system as ready to ship.

0 votes
0 votes
1 view
0 replies
Latest activity
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Here's the thing -- Amazon inactivated my account due to lack of sales. Okay, I get it. The thing is, their pull down menu only goes up to 1925 as a birth year. I was born in 1923 (yes, I am 102 years old) and a published writer. There is no way to reach any human at Amazon to help address this snafu, and no online chat with a human. I realize this is a unique situation, but it is what it is!

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0 votes
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1 reply
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