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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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VAT establishment verification
by Seller_ebRDlPmdogL51

Hello everyone,

My account has been deactivated for 3 months now due Amazon not able to verify that I am UK established. I have submitted different requested and necessary documents many timesto prove my UK establishment but nothing has changed yet with deactivation status. All funds and inventory had been withheld since then too.

Any advice or way out of this will be really appreciated.

Please @forum moderators @sarah, @Julia and others please help as I have recently been given an estimation of a preliminary VAT charges of roughly £17,000 which shouldn't be because I am UK established and a small business that has never reached the threshold of registering for a VAT.

Kind regards.

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creating listing pain in the butt
by Seller_AJVL4eyKUPo5h

is there an easy way to create a product on here without wanting to die i have a product that comes in a box of 20 and we sell them separately

i add the Barcode and i click on the item when i try to edit the title to be seo friendly and other stuff it says to create an offer and bangs on about gt1 i just want to create my own listing as i do on other platforms but on here seem like a massives pain

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Hello,

We've had a brand registry application (case id: 17876170571) rejected for the reason flagged below in bold.

I don't understand how we can have our trademark approved by the UK trademark office, however, Amazon still rejects it, and doesn't give any clear reason why outside the below (which is so vague).

This essentially stops us from being able to sell the product as we can't create A+, protect the brand etc.

From looking on forums, this appears to be a fairly common issue, and I believe that for newer brands, we need clear guidance on how to manage this as the Amazon flywheel relies on new products/brands being onboarded, and surely the point of us having to have an approved trademark with a relevant office (e.g. UK or EU ones) is done to ensure the authorities are happy our brands don't intellectually violate anyone else.

Please advise on the potential next steps here

@Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_XUNeUuvrQDpgP

The reason given is 'we are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.'

Thanks

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Bank account varification took 4 months now
by Seller_1vEdEl1hT0HLX

I have been experiencing a bank account verification issue for over four months, and unfortunately, I have not received any payments during this period. Several support cases have been opened regarding this matter:

Case #11191786892

Case #11121727862

Case #11119897212

Despite these efforts, the issue remains unresolved, and the only response I've received so far has been to continue waiting. I would greatly appreciate it if someone could take a closer look into this situation and provide a concrete update or resolution.

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Amazon VAT recovery
by Seller_B5FeVrPQrbk67

What is the best way to get details of all VAT that can be recovered in a VAT quarter on my Amazon costs. I know how to get VAT on my sales but not on my Amazon costs.

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I have received this email from Amazon stating that Disbursements on hold for 45 Days due to KYC review requirements with Payment Service Provider (PSP)

I don’t have (PSP)

I am a uk seller I need help

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Buyer taking advantage of the business
by Seller_bOircv0UXN9jU

Please do advise me what I should be doing in this situation.

---

Buyer ordered an item and instantly claimed I sent him an empty box, which of course I wouldn't do.

I refunded him as to avoid all of the unnecessary messaging and explanations over a small order. Usually they go away.

He ordered it instantly again.

I cancelled the order.

He ordered it again.

Obviously I can't keep sending him free items (of course he will ask for a refund again).

Obviously I cannot keep canceling the orders because that affects the account.

Now what? 😅

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Dear Amazon moderators,

I’m reaching out to share a critical technical issue that has resulted in the deactivation of my Amazon UK Seller Central account and to ask for guidance from anyone who has faced something similar—or knows how to escalate it.

Here’s what happened:

Amazon’s system displayed the country code as RU (Russia) instead of KZ (Kazakhstan) in my Business Information section. This incorrect country code appears to have triggered automated sanctions filters, leading to the rejection of my identity documents without manual review.

On March 22, 2025, my account was deactivated due to “payment processing restrictions” under Section 3 of the Amazon Services Europe Business Solutions Agreement, but this appears to be a false flag caused by a technical misclassification, not by any actual violation or policy breach on my end.

I’ve contacted Account Health Support and received a standard response stating that the decision is final and not subject to appeal. However, I believe this case deserves reconsideration because: Kazakhstan is a sovereign and independent country, not under any sanctions similar to Russia.

The error is due to Amazon’s system assigning the wrong country code, which is beyond my control.

According to Section 14.1 of the Amazon Services Europe Business Solutions Agreement, Amazon should interpret decisions reasonably and in good faith, especially in cases where a technical platform issue causes incorrect enforcement.

I would deeply appreciate any advice from moderators or sellers, especially if there’s a way to request a manual verification review or submit a formal escalation.

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How to report hijackers?
by Seller_tDwtZbb7OqIMC
Amazon replied

After several complaints, Amazon Seller Support has done nothing but send automated replies from no-reply email addresses.

Is there any way to get them to at least investigate sellers who list on branded product detail pages and sell somewhat similar items with no original packaging, no product logos, incorrect sizes, and incorrect colors?

  • I am Brand registered
  • Test buy done and photos taken, although none of the Amazon forms have the option to include attachments.
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Our annual Prime Day shopping event will take place July 8–11, offering Prime members four days of savings across categories.

It’s not too late to participate. You can create Prime Exclusive Discounts, vouchers or Sponsored Products campaigns any time before or during the event.

To learn more about Prime Day, go to About Amazon.

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