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Hi everyone,

Just wanted to share a link that some of you might find useful: About Amazon UK

It’s Amazon’s official UK site where they post updates on what the company is working on. Things like sustainability efforts, delivery innovations, support for small businesses, and community projects.

Here are a few reasons to check it out:

  • Stay updated: They post stories about how Amazon is changing and growing in the UK, which can help you understand the bigger picture.
  • See behind the scenes: Learn about how Amazon operates, what they’re doing around the environment, and how they support small businesses like yours.
  • Great for storytelling: If you're building a brand and talking to customers, knowing what Amazon stands for can help shape how you present yourself too.

Have a look and let us know what you think. And if you find it useful, please give this post an upvote! 👍

Have a great Friday ahead!

Ezra

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HI! We are trying to sell Lancome products as we see tens of sellers doing so. I applied to sell Lancome products with an Invoice from an european distributor, highly reputable, extremely easy to verify ( distributor, not the likes of Qogita ).

Of course, support rejected with the following : "We have reviewed the documentation that you provided and determined that you are not eligible to sell Lancôme products. We evaluated the information that you provided, but it did not pass our review.".

We have good metrics, hundreds of thousands of pounds in sales in the past year, good reviews, low return rate. I do not know how to win with these guys.

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Amazon your parcel may be lost
by Seller_TRs8x2JRNgiPL

What the hell is going on? we ship DHL express and all our parcels are tracked with GPS .

Amazon keep telling customers there parcel is lost and they can claim a refund ?

This is starting to ~~~~ me off . I have full tracking and Photo,s of delivery plus GPS data

Still Amazon Are telling the customer to claim a refund?

All our parcels are over £100 in value and people are trying there luck.

This is costing me alot of time and effort .

Amazon what are you playing at?

Can someone please tag a mod in this post as this is beyond a Joke .

Thanks and kind regards

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Sales have been declining in the last few weeks
by Seller_SB3BLY61kR65e

I've noticed a significant drop in my sales over the last few weeks and wanted to check if others are seeing a similar trend.

In our listings, pricing, Inventory is healthy and there are no active suppression or performance issues on the account. Despite this, sessions and conversions seem to be noticeably low. I haven't been able to get orders for the last couple of weeks, even though there is no problem with the prices, but the products are in full size box.

Is this due to recent category-specific trends or is it due to a broader seasonal lull? Because this is the first time I have encountered this situation.

Thank you!

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I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

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HOW TO REPORT TRADEMARK IPO ABUSE
by Seller_rfg8XDpdK2flw

Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

We are seeing more of an abusive selling practice on Amazon. We have had a situation where a smaller seller has copied all of our images and patented them and then asked Amazon to remove these. We have been selling these items long before this company was even registered and have evidence of this. The IPO office automatically approve any designs, but it can take a very long time for these to be removed / cancelled. It does state on their website "Your invention must be: new - it must not have been made publicly available anywhere in the world"

We have tried explaining this to Amazon and provided evidence of this item being available before these guys wrongly registered a design that is not theirs. We have advised this is a breach of Seller conduct but we are not getting anywhere. We have started to take legal action but this can be takes months. Our account is now at risk of deactivation.

We have been selling on Amazon for a long time. The whole process is so open to abuse, that another seller (as a precaution) just recently trademarked 50 random designs with the IPO from images on Amazon for £90 and plans to do the same thing by reporting all competitors. This is how easy it is get other listings removed for a few months at least and amazon do not do anything

This seller will not get away with this outside of Amazon but it is a shame Amazon know about this abuse but do nothing

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Hello,

Amazon requested verification of my business establishment in the UK for VAT purposes. I am a non-UK resident, but my company is registered in the UK, and the company director is a UK resident.

I believe I meet the UK establishment criteria, and I have uploaded the requested documents multiple times, including:

Business registration proof (UK Companies House document)

Evidence of physical operations in the UK

ID proof of the UK resident director

Address proof of the UK resident director

Proof of the UK business bank account

Despite uploading these documents five times, I continue to receive the same rejection email:

“We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account. We leveraged a combination of automated means and expert human review to identify this issue and make this decision.”

There is no explanation of what criteria were not met, and the link provided does not clarify the issue. I also contacted an Account Health Specialist but received no helpful support.

I am requesting assistance to understand why my account is being rejected, despite submitting all the required documents and meeting the stated criteria. Could someone from Amazon Seller Support or Verification please clarify the reason for the rejection or guide me on what is still missing?

Thank you for your time and help.

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4 replies
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Removal of Negative Feedback
by Seller_vEjKGUt9yLFyF

@Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_gAhPNiLrkfTcr@Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_z3k8APxGfbQEK@Seller_TSXM2A5nxWSuH

Hello All,

We have recently received multiple negative feedback comments that are primarily related to issues beyond our control—such as delivery problems or customers ordering the wrong item. These issues do not reflect the quality of our service or the accuracy of our product listings.

As a result, this feedback is unfairly impacting our performance metrics and overall business reputation. We kindly request a review and removal of these feedback entries under Case ID: 11106136422, as they are not reflective of our service. Thanks

3 votes
0 votes
315 views
9 replies
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Hello

Has anyone received phone calls from " amazon" about missing Country of origin information on ASINS ?

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Hello Fellow Sellers,

I’m looking for advice regarding a challenge I’m facing with a newly created product listing on Amazon.co.uk. The product has been flagged and restricted under Amazon's policy prohibiting the sale of Pharmacy (P) medicines.

he sale of Unlicensed, Pharmacy (P) or Prescription-only (POM) medicines are prohibited for sale on Amazon.co.uk.

However, the product in question is a General Sales List (GSL) Face Serum that is already being sold on Amazon by other sellers. It meets all required packaging and labeling standards. As part of my appeal, I’ve already submitted:

A copy of the product Formula certificate - included all percentages.

Detailed product specifications and packaging pictures to confirm its compliance.

Shared authorized UK website link which clearly say you can sell Salicylic Acid up to 2% and Azelaic Acid up to 10%

My product has only 2% Salicylic Acid and 2% Azelaic Acid but still Amazon support team rejected.

I have called many times to Amazon Health Support team but not very helpful.

I have removed all the keywords from my details page as advised by Amazon Health Support specialist even after my listing is not active.

Despite this, my appeal was rejected on 3 different occasions, and I’m not sure what steps to take next.

Has anyone dealt with similar issues for newly created listings?

Does anyone know how I can escalate this issue? Please need urgent help.

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Is Post-Purchase messaging allowed?
by Seller_N5AoyxpuFTbVy

Hi all, I sell Blood Glucose Monitor, and I'm looking to improve customer retention so that I get repeat buyers of my Glucose Monitor test strips. Can I send a sequence of post-purchase messages, including a tutorial on how to use the monitor, a quick check-in after 7 days to see if they need any help, and a gentle reminder for reorders if strip have runout or Subscribe and Save later? Is this within Amazon's guidelines?

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1 reply
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