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As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.

Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.

In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.

While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.

As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.

FBA fulfilment fee and tier changes, effective February 1, 2025

  • We will lower the average FBA fulfilment fees for parcel and oversize tiers in our United Kingdom, Germany, France, Italy and Spain stores.
  • We will simplify our oversize rates by reducing product tier weight-size bands from 28 to 17, and introducing a base rate with incremental per kg flat rates.
  • We will adjust FBA fulfilment fees for envelopes and low-price FBA in our United Kingdom, Germany, France, Italy and Spain stores, and all FBA fulfilment fees in our Netherlands, Sweden and Belgium stores, to align with our costs.
  • We will create a new small envelope size tier based on weight to reduce variation and make fees more predictable.

Other fee changes, effective February 1, 2025

  • We will lower the minimum referral fee for heavy non-sortable items sold through FBA from £25/€25 to £20/€20.
  • We will make updates to better align fees with our operational costs for the monthly storage fee, storage utilisation surcharge, low-inventory cost coverage (Pan-EU) fee, Pan-EU FBA oversize surcharge, preparation fees, and return-to-seller order, disposal and liquidation processing fees across all our stores in Europe.
  • We will extend the aged inventory surcharge to inventory stored between 241 and 270 days across all our stores in Europe.
  • We will delay the introduction of the returns processing fee for high-return-rate products to February 1, 2025.

Incentives to add certain new selection, effective January 15, 2025

We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.

For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.

We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.

We appreciate your partnership and look forward to an even greater year of seller success in 2025.

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ACCOUNT DEACTIVATED
by Seller_8SXYvxFTdrCh6

My account was deactivated in accordance with section 3 and I was told that "You have a separate account Big+Dhok+Store which was enforced for violating one of our policies. As a result, you may no longer use the Big+Dhok+Store Selling account to sell on Amazon.co.uk."

First, I didn't even apply for an Amazon account on Amazon.co.uk, so why did I receive an email on my Amazon.co.uk account? The second thing is that I only applied for a selling account on Amazon.it and it was also deactivated, I don't even know why that happened because that Italy account is new, meaning I haven't sold anything on that account yet, so how could I be violating Amazon terms?

@Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_VJ4XoAkjDpjPH @Seller_fgtTzyHQfOM1x @Seller_pKdF0dnvoraDu @Seller_yk3kzHpjMMa4B

Please tell me what the issue is exactly with my account and from where can I address this issue.

0 votes
0 votes
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3 replies
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FNSKU vs GTIN Barcode Label
by Seller_pNXBTyviTMJnP

Hi,

We are brand registered and sell our our own products exclusively on Amazon. So far we have been using FNSKU labels but now thinking to use GTIN/EAN barcode label for a new product that we want to launch. We do not give resell rights to any other seller and we are the sole seller of our branded products. I have checked that the new product listing is eligible to be converted to using manufacturer GTIN barcode label.

My question is, is it better to switch to using GTIN manufacturer label for our new branded products or is it better to use FNSKU? Which approach is better in our case? I somehow feel that manufacturer barcode gives flexibility to sell products on any platform but at the same time adds risk in case a hijacker starts selling our product with poor quality with same barcode which Amazon comingles. What do experts think of any pros/cons please?

Regards, Jutt

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0 votes
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0 replies
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Lost Featured Offer Buy Box
by Seller_RzCe75nDjBK6v

Hi everyone, my store has lost the Featured Offer for more than a month. I have tried all the methods but it still doesn’t work.

My account is in normal status and in good condition, no performance notifications, no chargebacks, all asins are FBA.

Please help me restore my Featured Offer.

ASIN:

B0DN1JMWJQ

B0DJVZ8DFY

B0DLKMVB6W

B0DLKLJVBW

Thank you.

@Seller_TSXM2A5nxWSuH@Seller_XUNeUuvrQDpgP@Seller_hnDMgUKxMh1V4@Seller_mIRnuhdx7l5sN@Seller_DNQGSsdC7DccM@Seller_gAhPNiLrkfTcr@Seller_Huz6FT08OxHAR

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About two months ago my account (among with 3 other friends of mine) was deactivated and in order to re-activate it , we were asked quite a few documents which we provided to Amazon, YET we keep getting back the same template email without any specific answer as to what is wrong AND they keep saying to review our past communications - which we did.

Our inventory is being threatened to be destroyed and I am very upset, please advise how could I get a specific answer?

--------------------------------------------------------------------------------------------------------------------------------------------------------------------

Hello Hexberry Trade Ltd/Hexberry Trade ,

We received your submission but do not have enough information to reactivate your account.

Why did this happen?

You have not sent us sufficient information that we previously requested from you to address our concerns with your account. For privacy reasons, we do not provide details about our investigation methods.

What happens now?

Your account will remain deactivated. If we do not receive the requested information your account will remain deactivated.

How do I appeal this decision?

If you have additional documents or information that you have not yet provided, you can submit your appeal by following the instructions on the "Account Health" page in Seller Central:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_pq

Review our past communications with you that specify the information required to appeal this decision.

Has your account been deactivated in error?

If you believe the complaints about the authenticity of your items are unjustified or received in error, you can explain how you identified this issue by following the instructions on the "Account Health" page in Seller Central and we will investigate your concern:

To view your account performance, select "Account Health" on the home screen of the Amazon Seller app on your iOS or Android device, or go to the "Account Health" page in Seller Central:

The "Account Health" page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.

----------------------------------------------------------------------------------------------------------------------------------------------------------------

Thanks!

0 votes
0 votes
9 views
2 replies
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Amazon wants to delete my inventory unlawfully and never get to me in any way

0 votes
1 vote
136 views
9 replies
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Amazon just keeps getting worse
by Seller_mrfbUdT8q1SEO

Unbelievable!

Buyer gave an address that does not exist, which of course we did not know about until he complained of none delivery.

He asked for a refund and we told him no, because it was HIS FAULT that the order did not arrive.

The buyer put in an A - Z claim for none delivery which was granted. We appealed and the appeal was denied.

Amazon make me sick, with the disgusting way they treat sellers.

1 vote
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anyone know the answer to this one ?

sent an item back in early november using amazon buy shipping,

customer now claims non-receipt, went to tracking to check royal mail and no link available to re-print shipping label so i can check the tracking ???

anyone from amazon care to help resolve a situation before an a-z is issued in favour of the buyer??

thank you

0 votes
0 votes
7 views
1 reply
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The invasion of the Christmas scammers
by Seller_Fg2fqaWOnEtha

As I send all parcels with Tracked 48, it's harder to claim no delivery and now I am getting strange unbelievable stories to get a refund. The most popular is that they have ordered several times and I have always sent them the wrong item, they never complained before but now they are fed up, they want some money back. There is no record of them buying more than once and everyone so far told me that I sent them an item that I don't even sell or doesn't exist. They can't even do their research right.

We desperately need a way to flag buyers, I would definitely flag this behaviour as they are likely to try it with other sellers. Buyers can rate sellers (often unfairly), I don't see why we can't flag a buyer that is obviously trying to scam.

8 votes
0 votes
156 views
10 replies
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Hi guys,

I need help.

I have a product that has been flagged by the system and when I send an appeal, copy and paste answers received. The product, nothing to do with the violation; pure clean ingredient list. Only the product title contain a “name” as may help with..., and I am happy to remove it (already changed but can't go live as it is removed from catalogue).

Tons of other sellers selling this product without any issue. The Amazon reps, just ignore it and copy and paste without even look at the case.

Any idea how to get back the listing? Title need to be changed and everyone would be happy, few units sitting in the FBA warehouse too..

Thank you!

0 votes
0 votes
7 views
1 reply
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Amazon crushing small businesses
by Seller_zs66BVQDIDXqI

Amazon are thieves and there is nothing we can do about it because they are all powerful.

I sold on there for over 2 years with no issues, good performance and good reviews. Yet on the busiest weekend of the year (11thDecember) they decide to deactivate my account due to an IP complaint, which they call 'counterfeit goods'. Because 9 prints I sold had the same pattern, I was flagged for 9 policy violations. I appealed and thought that it was sorted, removed the listings, and anything remotely similar. They let me continue selling, and then suddenly deactivated my account. Because I sell framed prints, most of the £1,800 they tied up was not profit, but postage and frames that I had paid for and that people had received. The frames were not counterfeit which are the most expensive part of the orders. The prints cost pennies in comparison.

They recently did the same to my fathers business, and he never got his money back either. It seems to be a trend, crush small businesses and replace them with Chinese sellers or Amazon listings - in fact I later saw a similar poster to mine that seemingly was fine? The fact they can literally break a whole thriving business with the click of their finger, and no proper recourse is criminal and surely if not illegal then highly immoral. They should be held to account. Our laws were not made to factor in these e-commerce giants.

Add in the fact that they themselves are the biggest tax dodgers and treat their staff like rubbish shows the character of their company.

2 years with them and they take the word of someone else without even giving us the proper respect to even communicate or investigate. It is just computer says no, appeal is wrong, needs more information (that you inevitably cannot provide.)

Shame on you Amazon. I have a severely disabled son who used to love making posters and putting them into frames and packing them with me. I am just a Dad trying to make ends meet by selling my art online, and you rip that away right before Christmas.

Shame.

1 vote
2 votes
116 views
3 replies
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