Quick Tip: Amazon Brand Registry Basics


Hi Sellers!

What It Is
Amazon Brand registry is designed to help build and protect your brand while creating a better experience for customers. If you are a rights owner with a registered trademark, you may be eligible to enrol your brand in the Amazon Brand Registry.

Get started here or learn more below.

Why It’s Helpful
When you enrol in Brand Registry, you unlock a suite of tools that allows you to more easily manage your brand’s product listings, find and report IP violations, and prevent counterfeits.

  • Accurate Brand Representation : Brand Registry gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
  • Powerful Search and Report Tools: Simplify the process of finding cases of potential infringement with our custom features designed specifically for brands:
    • By utilizing features like global, image, and bulk ASIN search, Brand Registry provides you with simple and guided workflows to submit a report of potential infringement that we can review and take appropriate action on.

Additional Proactive Brand Protections: The more you tell us in Brand Registry about your brand and its intellectual property, the more we can help you protect your brand. Download our Brand Protection Report and see all of our latest innovations to protect your brand. For example:

  • Trademarked terms: Product listings incorrectly using your brand in their titles.
  • Logo: images that contain your logo but are not your brand.
  • Location: Sellers shipping products from countries in which you do not manufacture or distribute.
  • Full catalogue listed: Product listings being created with your brand name when you have already listed your full product catalogue on Amazon.

  • Brand Registry Support: Already registered and need help? Contact them here.

Build your brand with access to:

  • A+ Content
  • Sponsored Brands
  • Amazon Stores
  • Amazon Brand Analytics

Tips on Starting Out
Before you begin to enrol a brand, please review the information we may collect during the application process.

  • The registration number of your trademark
  • Images that clearly show the branding of your product and/or packaging
  • If you have a vendor relationship with Amazon, you will need to provide a vendor code
  • A sample list of ASINs that show your brand’s products on Amazon
  • Information on the countries where you distribute your products

Helpful Links/Resources
Brand Registry
Get Started in three steps
VIDEO: Introduction to Brand Registry
Brand Registry FAQ’s
Brand Registry Support

Quick Tip Recap
pinned globally #2


How about including publishers as brand owners? All Amazon would need to do would be a simple change of rules to include Nielsen registration as proof of brand ownership as an alternative to trademark registration. This would really help small publishers get their books noticed and would increase sales for both Amazon and the publisher and author. A win-win arrangement.


Hi @Aspect1!

Sorry for the late reply to your post.

I don’t know if any changes will be made in the future to Brand Registry but we do appreciate you sharing your suggestions with us!
Brand Registry has evolved a lot since it was launched many years ago. Changes and updates would be announced via the News section on the Seller Central homepage and also here on the forums! :slight_smile:

Thanks for visiting Quick Tips!

closed #5

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