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Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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is it mandatory to have item labels on my own branded items? Please advise.

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URGENT: Listing Hijacked and Deactivated
by Seller_dckkftP6s3yOm

Hi All,

Looking for urgent help. Here's what we know:

1) Over the weekend, our top-selling product was deactivated.

2) We noticed the ASIN has changed. The FNSKU no longer starts with X00 and the ASIN is different than its original.

3) We do have disgruntled sellers trying to win the buy box back and think they could have gotten someone at Amazon to merge ASINs.

4) The product is a variation and all other variants are live. This is likely not a product policy issue despite the responses we've received from Support. It is a dangerous goods product, but all of our documentation is up to date and the product had been selling very well until the deactivation.

5) We were given no opportunity to appeal or respond before the listing was DELETED

Please help. We're stuck on what to do next and support has not been able to help reactivate the listing.

Thank you!

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VAT charged to UK Businesses in Tax dcoument library
by Seller_NRbSrvQsLSXts
Amazon replied

Hi All,

I'm looking for some advice I have been selling in the USA for 18 months and just discovered the tax document library in my USA selling account I thought it wouldnt be of use as it should be zero rated vat. However, the invoices have vat on them charged at UK rate but the amazon business address is us based. So I want to know is this UK VAT I've been charged and can I reclaim it in the UK? It has UK VAT number on invoice. Any help would be appreciated.

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Dear Amazon Support,

We need your help regarding the situation regarding a chargeback recently filed. The order has not yet been delivered due to multiple delivery attempts made by the carrier, during which the buyer was unavailable to receive the package.

Despite the delivery challenges, we have:

⁠- Consistently updated the buyer on the delivery status through Amazon messaging, additionally with offers of replacement or refund.

- Attempted to contact the buyer via phone for delivery updates, but have not received any response on either channel.

- Monitored the shipment closely, and today marks the final day within the expected delivery window.

We are requesting the following:

- Clarification on how to proceed now with refund that a chargeback has been filed during the valid delivery period timeframe.

- Assurance that this issue will not result in a defect on our account, as this is neither a late shipment nor an unfulfilled order, but rather a case of delivery challenges beyond our control as buyer has not engaged with our outreach efforts.

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HOW TO UNENROLL TRANSPARENCY ?
by Seller_AcLUgNHE7y1SZ
Amazon replied

SELLER SUPPORT IS KEEP SENDING COPY PASTE MESSAGES TO CONTACT TRANSPARENCY ACCOUNT MANAGER. TRANSPARENCY ACCOUNT MANAGER IS NOT RESPONDING. DO ANYONE HAS KNOWLEDGE OF THIS ?

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Dear Amazon:

My application for "Manage Auto Parts Data" has not been approved. I submitted it on May 22, and it has been a month since then.

As an auto parts seller, I urgently need this feature. I hope to get help from the relevant team. Thank you.

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DHL suspension to Canada
by Seller_ucc9SfzSQz6gp
Amazon replied

DHL is suspending service to Canada on Friday (June 20th).

So.....now what are we supposed to do for a DDP service via Amazon Buy Shipping???

(Edit: Specifically for US sellers on the CA marketplace)

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Unexpected units nightmare
by Seller_pEWgU6SJNomGn
Amazon replied

Hello amazon sellers and amazon team

i have multiple cases that reached a dead-end with the unexpected units answer

the weird part is that i know for sure that the shipments in question were all sent exactly the way it was supposed to be according to the shipping plan

i hope someone at amazon will take a look at this and help me get those cases through the finish to locate or reimburse the missing units

Case ID's 16808283871, 16904401781, 16916441031, 17528054751, 16921690611, 17371754971, 16951480301

@Seller_WD80mtpYHjvBN@Seller_37l8i4vuvugjG@Seller_RSwABJNHpHnEZ@Seller_zukQNO61PzGck@Seller_4GjtS9k0cnHHv@Seller_j9Bd91CW3ZVpr@Seller_YeWcEeTwlVO93@Seller_WIFV02H2XUFgS@Seller_hme3Wbydd1ihr@Seller_OOVUXZLmb2UEH@Seller_khUF6HPR2AHxu@Seller_SBIjJooGeXSQ6@Seller_s3amN64nZ4y9V@Seller_l7Jtck9jxnEA0@Seller_xkwDczt8sPSmx@Seller_PIHyltK09pbl3 @Seller_CnfW62x6yxvJw @Seller_guLNtDGZuva40 @Seller_ovM5p622oIbGp @Seller_1KYLYkgAlu4xX@Seller_7e4TizkSOVtBf @Seller_RsATYbG9XP0HP @Seller_dnxnrsZIeTNo3

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Hi everyone,

I'm dealing with a frustrating situation and would appreciate any advice or insight from the community.

One of my best-selling listings was taken down due to a false copyright complaint from a competitor. We submitted a DMCA counter-notice, which Amazon accepted. However, the complainant hasn’t responded, and now we're stuck waiting, with no clear timeline for resolution.

This issue is seriously impacting our business. The product is unique and original (we've been selling it for over a year with no issues), and this takedown is blocking FBA replenishment, especially during a key sales period.

Amazon support hasn’t been helpful, and we can’t escalate the case further while it's "under review."

Has anyone here been in a similar situation or found a way to get a faster resolution?

Any tips on how to protect the listing once it's reinstated?

Thanks in advance!

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Our free, live webinars allow you to get the most out of selling on Amazon by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.

This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.

Learn about our tools and programs

  • Prepare for seasonal shopping events on Amazon (All levels): Learn effective strategies to maximize your success during high-traffic shopping events on Amazon. Discover how to optimize listings for increased visibility, leverage FBA for managing peak demand, and create impactful promotional campaigns. Master techniques for standing out during major shopping events with a cohesive marketing strategy. This session includes a live Q&A. Register now for June 24 at 10 a.m. Pacific Time or June 25 at 10 a.m. Pacific Time.

For more upcoming webinars, go to Seller University.

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