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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hello Amazon Seller Support, Moderators, and Community,

I’ve been facing a critical technical issue with my Amazon Seller Central account for over two weeks and cannot proceed with account verification or update my business entity details due to a “Too Many Redirects” browser error.

Every time I try to access required verification pages such as:

https://sellercentral-europe.amazon.com/sw/AccountInfo/DepositMethodView/step/DepositMethodView

— the page fails to load and redirects endlessly until a “too many redirects” error appears.

What I’ve tried:

Clearing cache/cookies, using multiple browsers and devices

Logging out of all Amazon accounts

Using mobile browser, incognito mode

Contacting Seller Support (multiple times), escalation via Twitter/X

I received generic instructions to upload bank info or documents — but I can’t even access the relevant pages.

Please help escalate this issue to the technical team or platform engineers. This is preventing me from launching my business, and it’s becoming very distressing.

Thank you,

Nick Patching

Region: Amazon UK

Error: Too many redirects / page loading loop

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buybox issues
by Seller_BAGd4ID5G01yW

@Seller_XUNeUuvrQDpgP@Seller_TSXM2A5nxWSuH@Seller_XUNeUuvrQDpgP@Seller_Huz6FT08OxHAR@Seller_yk3kzHpjMMa4B@Seller_DNQGSsdC7DccM @Seller_pcsb5w54JugEA @Seller_hnDMgUKxMh1V4 @Seller_mIRnuhdx7l5sN

Hope you are well

We've lost the Buy Box on all our listings in UK marketplace second time this year. There are no issues with the account's health. This situation is severely impacting our sales in this busy period and we need urgent assistance in resolving this matter. Below are some of the ASINs affected:

B0F7HH5H7X

B0F7M17V3P

B0F6D9F1N7

B0F6N7JZCV

B0F79ZQ25K

B0F6YLVZXQ

B0F6VGXRST

B0F6YHGCQQ

Thank You

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Brand Registry issues
by Seller_AtSEI2bil6CDI

We applied for a trademark through Amazon’s Service Provider Network (SPN) via the IP Accelerator for a brand

but received the following response:

“We are unable to approve your application as the brand xxxx is already enrolled in Brand Registry. To gain access to this brand, you will need to contact the current Rights Owner or Admin to be added as a user. If you are connected to the brand or wish to add a trademark, the existing Rights Owner(s) or Admin(s) can add the trademark.”

We are unable to contact the so-called “Rights Owner” mentioned in this message. We are, in fact, the legitimate and original owners of the brand in the UK. We have made several attempts to enroll in Brand Registry, but each time we receive the same rejection.

Our products are fully prepared and ready to be sold, but due to this issue, we are unable to create ASINs or list our items.

Is there an Amazon representative who can help us verify brand ownership and resolve this issue?

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Unauthorized £30 Charge & Account Deactivation
by Seller_VmX5jahJdWnHi

I need some help, guys, as it's impossible to resolve this using the seller's case management section.

Dear Amazon Seller Support,

I am writing to address an immediate and critical issue regarding my seller account. For several consecutive occasions, Amazon has attempted to charge my bank card £30 for a service that I have never utilized.

I enrolled in the "Pay As You Go" plan when I joined Amazon and have not sold any items on the platform since that time. Therefore, I do not owe Amazon this or any other fee.

I demand that you:

Cease all further attempts to charge my bank card immediately.

Reactivate my seller account with immediate effect.

Please investigate this matter thoroughly and confirm the cessation of these unauthorized charges and the reactivation of my account.

I look forward to your urgent confirmation and resolution.

Sincerely,

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Hi everyone,

This evening, we’ve been hit with hundreds of sudden charges on our account under the description:

"Carrier delivery label adjustment due to under-charged delivery label"

These adjustments are:

Hitting all at once with no prior notice

Going as far back as April 2025

All related to EVRi Seller Fulfilled Prime (SFP) shipments

Providing no clear breakdown or calculation of how the so-called "undercharge" was determined. All we can see is that its a duplicate charge to the original buy shipping charge.

This has caused massive billing disruptions and we're concerned it may be a system-wide issue or billing error. A few example order IDs show the same problem with duplicate or unexpected label charges retroactively applied.

We have raised this with both EVRi and Amazon support, but are still waiting for an explanation or fix.

Is anyone else seeing this?

Would appreciate hearing from other SFP sellers (especially those using EVRi) to understand if this is isolated or affecting others too.

Thanks in advance for any insight!

@Seller_mIRnuhdx7l5sN

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HOW TO REPORT TRADEMARK IPO ABUSE
by Seller_rfg8XDpdK2flw

Dear @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Spencer_Amazon,

We are seeing more of an abusive selling practice on Amazon. We have had a situation where a smaller seller has copied all of our images and patented them and then asked Amazon to remove these. We have been selling these items long before this company was even registered and have evidence of this. The IPO office automatically approve any designs, but it can take a very long time for these to be removed / cancelled. It does state on their website "Your invention must be: new - it must not have been made publicly available anywhere in the world"

We have tried explaining this to Amazon and provided evidence of this item being available before these guys wrongly registered a design that is not theirs. We have advised this is a breach of Seller conduct but we are not getting anywhere. We have started to take legal action but this can be takes months. Our account is now at risk of deactivation.

We have been selling on Amazon for a long time. The whole process is so open to abuse, that another seller (as a precaution) just recently trademarked 50 random designs with the IPO from images on Amazon for £90 and plans to do the same thing by reporting all competitors. This is how easy it is get other listings removed for a few months at least and amazon do not do anything

This seller will not get away with this outside of Amazon but it is a shame Amazon know about this abuse but do nothing

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A -Z Claim - amazon is just facilitating theft?
by Seller_DvAiqwbGVOyko

order number 204-3849654-5052329

order value £396.75

So we had a customer initially contact us for a product that was late.. ( out of our hands, courier failed delivery) we got the typical. this is for my daughters birthday and its her only present , we offered that they could return it or refuse delivery. but beyond that nothing we could do

6 weeks later.. they come back and say that they have opened and destroyed and disposed of the box.. realised some screws missing. and that it was a returned item sold as new ( not true) due to damage made when attempts at assembly - they just damaged it trying to build it 6 weeks after their daughters birthday

They demanded a full refund. without return - after the return window

We offered replacement parts, but would not give them a refund - certainly not without a return.

They preceded to create an A-Z claim. saying they never received it.

Amazon granted it

We appealed this. showing the proof of delivery and the chat with the customer about the product they received

amazon granted them a refund

no way to appeal, so opened a support ticket to speak to a CS. that created an appeal.. and the CS stated they can not help if its in appeal.. but requesting help creates an appeal.. so how?

Amazon again granted a refund. "no further action necessary"

yes further action necessary -

attempted again to contact support.. again cannot help as - yuou guessed it contacting support opened another appeal. support said that they would escalate it to the mysterious unreachable a-z department

minutes later..

Granted. no further action required

What the actual??

The customer literally talks about having the item. and we have photographic proof of delivery. we went above what was necessary. but amazon just gives things away for free

are amazon part of some giant fraud rackett?? or do they just like giving people free stuff and charging sellers?

9 votes
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evri has taken over £300 for false Adjustment fee
by Seller_sJUyozDeS1DKy

hi we notice today over £300 was was missing from our account evri had taken made false claim and took so much money ecah parcel was no penny this time it was 3.17 please let me know if this has happen to you.

2 votes
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Hello,

I'm a new amazon FBM seller and just received a 1* feedback rating that has put my account in jeopardy.

The customer entered the wrong delivery address and then submitted the feedback when their order didn't arrive. They've also since the feedback contacted me to change the delivery address.

Is there anything that can be done here?

I have tried to report the feedback for removal but it is automatcally denied.

I also refunded the order in full as soon as I found out and have also been trying to chase up the package with Royal Mail.

I'd hate to lose my account so early on to something that was completely out of my control.

Any help greatly appreciated!

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RANDOM DECUTION OF MONEY SHOWING OTHER BUT NO INFO
by Seller_QvGsBe3tDQUMC

Has anyone had a deduction of money from their account today, it shows as other on the statement but i cant see any transactions relating to it

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