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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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It's urgent. Please review it as soon as possible
by Seller_c1PeRhIgpmbRM

Dear Amazon Team, my listings have been under compliance review for many days,This is case ID:17720058011 causing sales losses. Please review it as soon as possible and help restore the page. It's really urgent Kindly expedite the review. Thanks.

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Request for Expedited Amazon Compliance Review
by Seller_wyedanNdkvaxn

Dear Amazon Team, my listings have been under compliance review for many days,This is case ID:17722215501 causing sales losses. Kindly expedite the review. Thanks.

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Hello,

I'm encountering an issue with the video call verification process. The link provided by Amazon leads to an error message stating:

"We apologize for the inconvenience. It seems you may not be eligible to participate in the virtual identity verification at this time."

I've attempted the following steps without success:

Tried accessing the link using different browsers and devices.

Cleared browser cache and cookies.

Checked the "Identity Information" section in Seller Central, but found no option to schedule or reschedule the video call.

Additionally, I received a notification stating:

"Your Amazon selling account will be deactivated on 6/4/2025 in accordance with Section 3 of the Amazon Business Solutions Agreement. Funds will not be transferred to you but will stay in your account while we work with you to address this issue. Continue to ship any open orders to avoid further impact to your account."

It also mentions:

"We believe or our controls identify that your account has been used for deceptive, fraudulent, or illegal activity in accordance with Section 3 of the Amazon Services Business Solutions Agreement. In order to protect our customers, we verify the identity of our sellers through a virtual identity verification process on a video interview."

However, since I'm unable to access the video verification link, I have no way of completing the process to resolve this issue.

Has anyone else faced this issue? If so, how did you resolve it? Any guidance would be greatly appreciated as this is urgent.

Thank you in advance for your help

Kateryna

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I have done everything to address this. This is just a frustration post and maybe if u guys have some new ideas. This seller has almost 0% rating all 1 stars . he takes order from my listing every couple of months and then disappears. Has it really come down to this amazon? forget about the Sellers I thought u guys cared about the Customers atleast. Insane.

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How can I register and apply for an Amazon VC account

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Urgent Follow-Up on CPC Review — Case ID: 17721296001
by Seller_tFDqdYMDxaRST
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Dear Amazon Support Team,

We previously received your help with some ASINs. Now, we urgently need you to speed up the CPC certification reviews for these cases:

Case IDs: 17721296001

Submitted on: [March 24th, 2025]

Delayed for over 20 business days

Why it's urgent:

These are summer products, and the delay makes us miss peak sales.

We've tried reaching out through Seller Central multiple times but got no results.

Please:

Review these cases right away.

Tell us if you need more documents.

We've already:

Checked CPC documents for compliance.

Prepared inventory for FBA shipment after approval.

We need your help to avoid big losses during this key sales period. Thank you for your support!

Best regards,

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amazon please help! CPC approval delay killing my business!
by Seller_GFvnw4df6I32c
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Amazon replied

I submitted CPC certifications for my new products over a week ago, but the review status is still pending (Case ID: 17763576031). My inventory has already arrived at Amazon FBA warehouses, and this delay is seriously impacting my product launch schedule.

Expedite this review if possible?

Has anyone else experienced similar delays? How did you resolve it?

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Our product of ASIN: B0DWMRZ1HY has been required in the compliance documents of children's toys. The last time we submitted the certificates and documents required by the Amazon platform is on April 27th, but more than a month has passed and this case is still under review. The official review time given by Amazon was 15 working days, but now the review time has far exceeded the prescribed time. The prolonged review has affected the sales of our products and caused us certain losses. Please review it as soon as possible. The case ID is 17329357981. Thank you

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Please help-AWD shipment delivered but not received
by Seller_8eQtu6XMYkxjx

I have an AWD Shipment that shows that was delivered on 5/2/2025. It is now 5/21/2025 and ZERO units have been received.

Shipment ID :FBA18VDM3G0X

Shipment ID :FBA18VDX0C14

ISA NO. is177046647

I've contacted CS and provided POD and VAT invoice ,and didn't get any solution since 5/12/2025

recent case ID is 17746492101

This was delivered well before the 5/10 cutoff date.... and I need these units!!!

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Hello Forum Support!

I'm looking for help. I'm a US - Based seller and I was incorrectly deactivated for dropshipping ~6 months ago and have been unable to get reactivated.

In 2024 before the deactivation I was averaging $250k / month in revenue. I have 190 lifetime reviews with a 99% positive feedback. ~90% of my revenue came from FBA. The other 10% was FBM, all fulfilled by a single warehouse. I purchased all my shipping labels through Veeqo, and I'm the seller of record on all my shipping labels. None of my suppliers are big box retailers like Walmart or Home Depot, so there's no chance of there being an invoice or anything left in the box, and all of my shipments were sent in plain unbranded cardboard boxes. I have no negative comments on my feedback or voice of the customer mentioning dropshipping or anything related. I honestly have no clue why I was deactivated.

I've worked with a lawyer on submitting 11 appeals to seller support, giving them everything they've requested - Invoices, proof of delivery to 3PL, contracts and proof of payment to my 3PL, shipping labels showing me as the seller of record, tracking numbers showing delivery from my 3PL to the customer, etc. Everything. But they're still rejecting my appeals saying I need to "submit more evidence", and they refuse to tell me what evidence that they need that me to submit.

I'll be more than happy to provide any evidence they need to prove that I did not dropship.

I've called Amazon seller support 24 times and haven't been able to get any helpful information about why Amazon thinks I dropshipped, or what information I need to submit to get the account reinstated. The most recent Case ID is - 17766249041

I received two deactivation notices. The first was on 12/06 saying my FBM orders have been disabled. The second was on 12/18 saying my entire account has been deactivated.

To be clear - I have never dropshipped. I own all of the inventory that I sell prior to listing it FBM. Here's the deactivation notices.

Your seller-fulfilled listings have been deactivated

Hello,

Your seller-fulfilled offers have been deactivated and your listings have been removed in accordance with the Amazon Drop Shipping policy. You may still accept Amazon-fulfilled orders.

Although your offers have been deactivated, we still consider you an active seller in our stores. As such, continue to focus your attention on keeping promises to buyers so that your account is in good standing if you take the appropriate steps to reactivate your offers. This includes continuing to ship open orders, responding to buyer inquiries, and handling return and exchange requests.

Why did this happen?

We have taken this measure because we have found that you have violated the Amazon Drop Shipping policy. Drop shipping or allowing a third party to fulfill orders to customers on your behalf, is not acceptable unless it is clear to the buyer that you are the seller of record.

When a customer sees packaging and invoices or receipts identifying a seller that is not you nor Amazon, they may be confused about how their order is being fulfilled and who they should contact with any problems or questions.

For more information, go to "Drop Shipping Policy":

https://sellercentral.amazon.com/gp/help/G201808410

Repeated violations of the Drop Shipping policy will result in a restriction of your abilities to list seller-fulfilled offers on Amazon.com.

How do I reactivate my seller-fulfilled offers?

To reactivate your seller-fulfilled offers, click "Reactivate your account" on the banner at the top of your "Account Health" page and follow the instructions provided:

https://sellercentral.amazon.com/performance/notifications?ref=ah_em_op

Your appeal should include the following information:

-- Detail on the root causes of the Drop Shipping policy violations.

-- Detail on the actions you have taken to comply with the Drop Shipping policy.

-- Detail on the steps you have taken to prevent violations of the Drop Shipping policy going forward.

For more information, go to "Complete an appeal questionnaire to reinstate selling privileges":

https://sellercentral.amazon.com/gp/help/G201623610

Have your seller-fulfilled offers been deactivated in error?

If you believe that there has been an error, please submit an explanation by following the instructions in the banner on the top of your "Account Health" page:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_op

Your explanation should include the following information:

-- Evidence or examples that demonstrate that your account complies with our Drop Shipping policy.

What happens if I do not send the requested information?

If we do not receive the requested information, your seller-fulfilled offers will remain deactivated. A reserve equal to your gross sales amount for the preceding 14 days will apply for 28 days while your account is under review. Based on your order volume, the amount of the reserve may change daily. This reserve amount shows as your "Unavailable Balance" in your "Payments Report" in Seller Central.

When your account balance exceeds this reserve amount, you will be able to transfer funds based on your settlement schedule. For more details, go to the "Payments Dashboard" in the "Reports" section of Seller Central:

https://sellercentral.amazon.com/payments/reports/statement/details

Second notice -

Your Amazon.com seller account has been deactivated

Hello,

Your Amazon.com seller account has been deactivated and your listings have been removed in accordance with section 3 of the Amazon Business Solutions Agreement. Please continue to ship open orders and respond to customer inquiries to avoid further impact to your account. Funds will not be transferred to you but will stay in your account while we work with you to address this issue.

For more information, please review the "Funds disbursement eligibility policy":

https://sellercentral.amazon.com/help/hub/reference/external/G9RA9LYBJ3QP27M6

Why did this happen?

We have taken this measure because we found that you have violated our Drop Shipping policy:

https://sellercentral.amazon.com/gp/help/G201808410

Sellers are not allowed to use drop shipping to fulfill orders without meeting the following criteria:

-- Have an agreement with your supplier that they will identify you and no one else as a seller of your products on all packing slips, invoices, external packaging, and other information included or provided in connection with the products.

-- Remove any packing slips, invoices, external packaging, or other information identifying a third-party drop shipper prior to shipping the order.

-- Be responsible for accepting and processing customer returns of your products.

Has your account been deactivated in error?

If you believe there has been an error, submit an explanation by clicking the "Reactivate your account" on the banner at the top of your Account Health page:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

Your explanation should include evidence or examples that demonstrate your account complies with our Drop Shipping policy. This may include:

-- Evidence of inventory to support your sales. This should include invoices or receipts from your supplier. When sending this documentation, note the following:

1. The documents must reflect your sales volume over the last 30 days.

2. You must include the business details for your supplier, including the business name, business phone number, business address, and website. We may contact your supplier to verify the documents. We will maintain the confidentiality of your supplier's information.

3. You can remove the pricing information from the documents, but the rest of the document must be visible.

4. You can only send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered.

5. Evidence that you are an authorized retailer or supplier for your listings.

6. If you have employed a third-party drop-shipping service, provide evidence of this agreement and authorization for access to your account.

7. If you are facing logistics issues that are impacting proper fulfillment of your orders, provide reasons and supporting evidence associated with these for consideration during your review.

What happens if I do not send the requested information on the Account Health page?

If we do not receive the required information, your account will remain deactivated.

I've lost about $1,500,000 in projected revenue for something that I did not do. Please help me get my account reinstated. Thank you!

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