Hello,

Amazon requested verification of my business establishment in the UK for VAT purposes. I am a non-UK resident, but my company is registered in the UK, and the company director is a UK resident.

I believe I meet the UK establishment criteria, and I have uploaded the requested documents multiple times, including:

Business registration proof (UK Companies House document)

Evidence of physical operations in the UK

ID proof of the UK resident director

Address proof of the UK resident director

Proof of the UK business bank account

Despite uploading these documents five times, I continue to receive the same rejection email:

“We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account. We leveraged a combination of automated means and expert human review to identify this issue and make this decision.”

There is no explanation of what criteria were not met, and the link provided does not clarify the issue. I also contacted an Account Health Specialist but received no helpful support.

I am requesting assistance to understand why my account is being rejected, despite submitting all the required documents and meeting the stated criteria. Could someone from Amazon Seller Support or Verification please clarify the reason for the rejection or guide me on what is still missing?

Thank you for your time and help.

Is anyone else finding raising a case and getting any useful help from Seller Support seems to be getting worse - they copy and paste standard replies that have nothing to do with what you've asked them?

Their chatbots or AI are clearly not up to the task of resolving issues in the way talking to a human might resolve it in one go without going over and over the same thing over again hoping that eventually you'll get a sensible reply.

At present it feels like sticking chimpanzees in front of a computer keyboard would have more chance of solving issues than relying on someone from Seller Support doing it!

@Seller_mIRnuhdx7l5sN@Seller_z3k8APxGfbQEK

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